Need Advice On Zero Budget Web Presence.

 
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Old 01-15-2018, 12:00 PM   #21
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Re: Need Advice On Zero Budget Web Presence.


Alright, thanks for all the advice so far... And I am billing for this. The boss is adamant about not using a typical web site (why, I don't know), but I will take all of your recommendations into consideration.
Will update as I can.

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Old 01-15-2018, 04:49 PM   #22
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Re: Need Advice On Zero Budget Web Presence.


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Alright, thanks for all the advice so far... And I am billing for this. The boss is adamant about not using a typical web site (why, I don't know), but I will take all of your recommendations into consideration.
Will update as I can.

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"Ive been in biz 20 years and always been busy with wom, I dont need no stinking website"
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Old 01-15-2018, 05:37 PM   #23
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Re: Need Advice On Zero Budget Web Presence.


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"Ive been in biz 20 years and always been busy with wom, I dont need no stinking website"
Well, good for you.
And I'm not being facetious in any way.
In this instance, I've been asked to do what I can for the company, with limited resources.
I'll see if anything comes of it.


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Old 01-15-2018, 06:27 PM   #24
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Re: Need Advice On Zero Budget Web Presence.


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Well, good for you.
And I'm not being facetious in any way.
In this instance, I've been asked to do what I can for the company, with limited resources.
I'll see if anything comes of it.


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I was being funny that when you said he is adamant about not wanting a website. You donít come here enough, Iím the opposite of not wanting a website. I got my website tattooed on my back!
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Old 01-15-2018, 06:48 PM   #25
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Re: Need Advice On Zero Budget Web Presence.


Gotcha... What I guess I meant was that he doesn't want to pay for a website.
But you know that.
I have been slacking off from this place for the last year or so too.

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Old 01-15-2018, 07:18 PM   #26
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Re: Need Advice On Zero Budget Web Presence.


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Originally Posted by asevereid View Post
Gotcha... What I guess I meant was that he doesn't want to pay for a website.
But you know that.
I have been slacking off from this place for the last year or so too.

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Does he know what they actually cost ? I was a "never siter" till a few years ago. Worst business decision I've ever made was not having my site sooner. It's been free money since week 2.


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Old 01-15-2018, 07:47 PM   #27
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Re: Need Advice On Zero Budget Web Presence.


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Does he know what they actually cost ? I was a "never siter" till a few years ago. Worst business decision I've ever made was not having my site sooner. It's been free money since week 2.


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Nope, no shopping around... This is purely an impulse decision.
I will say one thing though... I've worked for local companies both with and without proper websites, and the vast majority of the work they generated was through referrals and networking with subs and other companies.
So maybe avoiding the cost of a webpage is the right thing, for his business, at this point.
Maybe @TheConstruct can chime in on how effective web pages are in Kamloops?

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Old 01-15-2018, 07:54 PM   #28
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Re: Need Advice On Zero Budget Web Presence.


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Originally Posted by asevereid View Post
Nope, no shopping around... This is purely an impulse decision.
I will say one thing though... I've worked for local companies both with and without proper websites, and the vast majority of the work they generated was through referrals and networking with subs and other companies.
So maybe avoiding the cost of a webpage is the right thing, for his business, at this point.
Maybe @TheConstruct can chime in on how effective web pages are in Kamloops?

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Yea I know tons of guys that are always busy and would never dream having a site built. Think they're more necessary for the service types of businesses for the most part.


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Old 01-16-2018, 04:18 PM   #29
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Re: Need Advice On Zero Budget Web Presence.


So, there are competitors spending lots of dollars to TRY to get #1 rank position. You want to do it spending no dollars using someone that knows nothing. And why does the boss think this is a good investment of your time? Seems to me that this boss is not a rational human being. You would be better off spending your time on other things rather than pissing away what he is paying you to try to become a web expert in my opinion.

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Old 01-16-2018, 04:59 PM   #30
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Re: Need Advice On Zero Budget Web Presence.


Heck, I’d pay for the site for my boss if he gave me a 5% commission for every website job.
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Old 01-16-2018, 05:51 PM   #31
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Re: Need Advice On Zero Budget Web Presence.


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So, there are competitors spending lots of dollars to TRY to get #1 rank position. You want to do it spending no dollars using someone that knows nothing. And why does the boss think this is a good investment of your time? Seems to me that this boss is not a rational human being. You would be better off spending your time on other things rather than pissing away what he is paying you to try to become a web expert in my opinion.

Jesse
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Well, thanks for that bit of insight Jesse... But I've already stated what I'm trying to accomplish. A simple FB page.
Start I wanted to know was if there was a way to get it to rank locally... And there isn't.
I sure as hell am not trying to become a web expert... Got a hard enough time trying to be the best carpenter I can. But if I can contribute a bit to the business, in this way, then I will.
Just setting up a page for the business. Small potatoes really, and not worth getting excited about.


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Old 01-16-2018, 06:30 PM   #32
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Re: Need Advice On Zero Budget Web Presence.


Ranking in Google is based on the number of sites linked to your site. Setting up the site is easy, but it will take time to get links to it. FB, community sites, references from social sites, paid advertisers etc will take time to follow-up.

To speed up, but ads

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Old 01-16-2018, 09:20 PM   #33
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Re: Need Advice On Zero Budget Web Presence.


As I've said elsewhere on CT, Houzz has worked amazingly well for me - and I've never paid for a "Pro" account there, I just have a free listing. I joined in May 2014, posted about 300 pictures of my work (now up to about 1000), got a bunch of reviews from past clients, and the rest is history...I'm now the first general contractor that comes up when you search for GCs on Houzz in my city (Toronto), out of about 4500 GCs listed for the Toronto area. I currently get about 150-200 project inquiries a year off Houzz alone, 95% of which I have the luxury of rejecting (project or budget too small, long commute, timing doesn't work, etc.)

My houzz page: https://www.houzz.com/pro/johnbh11/home-reborn

The trick is to tick all the boxes on the Houzz ranking algorithm: Lots of photos, lots of projects, lots of keywords, lots of client reviews, forum participation, and responding quickly to project inquiries.
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Old 01-17-2018, 08:42 AM   #34
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Re: Need Advice On Zero Budget Web Presence.


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As I've said elsewhere on CT, Houzz has worked amazingly well for me - and I've never paid for a "Pro" account there, I just have a free listing.
OK, since I am curious. I went to your Houzz account and see clicking on the Website brings me to a Houzz Website that is not completed. Do you happen to have your own website somewhere under a different name, or is everything under Houzz?

If you do not have your own website, are you saying that Houzz just gives you all this preference and you spend 0 cents on all your marketing efforts?

And finally, how are you getting a Best of Houzz 2018 Award when we are just two weeks into the Year? I am curious if they just keep throwing those awards out with no real meaning. I can understand you being acknowledged for 2017 but winning in ten business days seems a bit over the top. As a FYI, I know they hand out the awards so people place them on their Home Pages and Link to Houzz for linking juice without most realizing what they are doing. So I am curious why you got the award so quickly, especially when there doesn't seem to be a website to host the award.

But good for you if you could accomplish so much with no money.
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Old 01-17-2018, 06:54 PM   #35
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Re: Need Advice On Zero Budget Web Presence.


@MOTB - To answer your questions:

- My free Houzz listing is my only web presence. I've never got around to developing a free-standing website (Houzz offer to host one, which is the uncompleted one you clicked on) as all the photos on the main Houzz listing attract traffic all by themselves.

- Houzz per se doesn't give me preference - the ranking algorithm does. I've heard nothing but complaints in the Houzz Pro discussion forums about how having a paid Pro Plus account does nothing for them, it's all in how you optimize your listing to hit all the right buttons on the ranking algorithm.

(You have to keep in mind what Houzz' business model is: it's to attract millions of photographs of renovations from architects, contractors, designers and decorators that they might otherwise have to pay for. Google something like "Carrara marble bathroom with white trim" and you are bound to end up landing on a Houzz image. Once they've got you surfing their website looking at images of renovated spaces, then they steer you to the thousands of merchandisers also listed on Houzz who are selling housewares and home decor materials, and take a cut of any sale (I think it's 15%). So they're kind of like Wayfair, but without carrying inventory, and acting as the middleman between the buyer and seller. People like me are just there to attract traffic to Houzz for free. The Pro Plus accounts they sell (mainly to increase profile in specific geographic areas) are a revenue source too, but small and declining in my estimation compared to housewares and home decor items.)

- And yes, Houzz does hand out their "Best Of" awards like candy! I don't know what I did for the newest one.
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Old 01-17-2018, 08:07 PM   #36
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Re: Need Advice On Zero Budget Web Presence.


Hey Brian,

I canít testify to Johnís success on Houzz, but to answer the question about the Best of Houzz Award. The award is actually for contribution in 2017 and Issued in 2018 (I just noticed mine today). I think itís a way to make it look current.
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Old 01-17-2018, 10:02 PM   #37
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Re: Need Advice On Zero Budget Web Presence.


Drop hOUZZ And make a real website.
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Old 01-20-2018, 10:29 AM   #38
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Re: Need Advice On Zero Budget Web Presence.


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Drop hOUZZ And make a real website.
Iím not sure why you would advise him to do that. It seems to be working for him. Weíre planning on putting more emphasis on Houzz this year.

Iím also not sure I understand Brianís comment either:

ďAs a FYI, I know they hand out the awards so people place them on their Home Pages and Link to Houzz for linking juice without most realizing what they are doing.Ē

Why is it so terrible to give them ďlinking juiceĒ?

You guys know more about this than I do, but I just don't see the problem.
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Old 01-20-2018, 06:19 PM   #39
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Re: Need Advice On Zero Budget Web Presence.


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Iím also not sure I understand Brianís comment either:

ďAs a FYI, I know they hand out the awards so people place them on their Home Pages and Link to Houzz for linking juice without most realizing what they are doing.Ē

Why is it so terrible to give them ďlinking juiceĒ?

You guys know more about this than I do, but I just don't see the problem.
Links offer a tremendous opportunity for Marketing Authority. A "trick" the lead generation companies do is hand out awards like candy, knowing full well the contractors will be in a rush to place them on their home page to then link to the Lead Generation Site. The reason you do not want to do this is
1) It is hard enough for contractors to establish authority, and there is absolutely no reason to say help them become more powerful than yourself when it comes to marketing your company (and your competition).
2) Most contractors do not value the Home Page Linking, and the Lead Generation companies know this, but they would never give you a link from their home page to you.
3) And if you must put the badge(s) on your website then keep them there, but take away the link so you are just promoting the cosmetics while not helping others.
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Old 01-20-2018, 09:25 PM   #40
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Re: Need Advice On Zero Budget Web Presence.


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Iím not sure why you would advise him to do that. It seems to be working for him. Weíre planning on putting more emphasis on Houzz this year.
If its working for him its at a percentage that his own property would deliver for him. These places like houze deliver authorty to my website, not the other way.

Houze is good though,(for some like high end GC's) but initial marketing $ should be your own property first.

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