My Canvassing Program :REPORTING:

 
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Old 03-23-2008, 10:08 AM   #1
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My Canvassing Program :REPORTING:


After reading all the information posted here over the last 3 months, and witnessing how it works first hand, I've decided to give it a try. One thing to consider is that my business is different from WPC's, and Vinylguy's, because I do interior remodeling, and can't tell who needs my services from the street.

In their business of Roofing, Siding, Windows, and Doors they can drive around, and "Cherry Pick" based on the condition of each house without having to waste too much time knocking on doors that don't need their services.

Knowing this I knew it would require much more time, and would generate less than 5-7 leads per person every day like their business, but I still decided to invest into a program for 1 month to test it out. Without having unrealistic expectations I figured if each person I employeed to do this could generate me some form of leads it could still potentially pay off.

I believe the biggest obstacle in running a successful canvassing program is recruiting people to actually canvass. The ideal candidate is going to be a clean cut young adult with a good attitude/personality, and fortunately my brother in law has plenty of friends who fit that profile.

I've hired 2 canvasser's for Tues, Weds, Fri, and Sat for 8 hours each day. I'm paying them $10 an hour plus $25 per lead. They are knocking on doors and distributing door hangers. I designed it, and had 10,000 of them made by a local printer for $400. They are 2 colors on a white card stock.


Last edited by lawndart; 03-23-2008 at 10:35 AM.
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Old 03-23-2008, 10:28 AM   #2
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Re: My Canvassing Program :REPORTING:


Tuesday march 18th, and Weds March 19th were spent all day training these 2 canvasser's on what services my company offers, and how to canvass.

Friday march 21st

The first day out. We spent the first 3 hours in the morning taking, and passing a test that was given to them, and brushing up on what we learned earlier in the week.

In 5 hours total they came back with 3 leads. All of them were set appointments for this coming week. I learned that these 2 canvassers were not covering as much ground as I originally thought they would. That said we changed up our approach by only knocking on doors that had cars in the driveways. If a house didn't have a car in the dirveway they were instructed to just leave a door hanger. I'm learning too

Saturday march 22nd

Our 2nd day out. Armed with this new approach my canvassers in 7 hours total came back with 4 leads. All of them are set appointments. Yesterday was a bit funny because most people were not home, but my guys did cover much more ground than the previous day.

I will report back with the quality of these leads once I actually run them. Overall it looks promising soo far. Happy Easter everyone.

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Old 03-23-2008, 10:40 AM   #3
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Re: My Canvassing Program :REPORTING:


Lawndart, I am very interested in what your doing and your results.

PLease keep us informed. I will be very interested to see how many of the leads you got canvassing were quality leads and what you can sell from them.

Do you have data on your hit ratio's from before canvassing? Do you use a sales process?

I too am wanting to do this but I guess i am aprehensive for what ever reason. I did visit a friend to see it in action and was very impressed.
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Old 03-23-2008, 10:49 AM   #4
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Re: My Canvassing Program :REPORTING:


Quote:
Originally Posted by Vinny View Post
Lawndart, I am very interested in what your doing and your results.

PLease keep us informed. I will be very interested to see how many of the leads you got canvassing were quality leads and what you can sell from them.

Do you have data on your hit ratio's from before canvassing? Do you use a sales process?

I too am wanting to do this but I guess i am aprehensive for what ever reason. I did visit a friend to see it in action and was very impressed.
Vinny, I do believe these are quality leads, before I've even run them, because they are all set appointments. My canvasser's are just not simply collecting their information with the promise of calling them back in the near future.

I do have a sales process, and have a thread about it. I don't have any information on hit ratios before canvassing, and honestly don't know what it is
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Old 03-23-2008, 11:09 AM   #5
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Re: My Canvassing Program :REPORTING:


LawnDart,

You stated that you invested in a program.

Are you referring to your own time and effort developing this, or is this a tutoring instructional program that you purchased on how to do canvassing?

What is the link to the other thread you started on your process? I will try to find it, but if you post it sooner, that would be helpful.

Ed
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Old 03-23-2008, 11:14 AM   #6
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Re: My Canvassing Program :REPORTING:


Quote:
Originally Posted by Ed the Roofer View Post
LawnDart,


What is the link to the other thread you started on your process? I will try to find it, but if you post it sooner, that would be helpful.

Ed
Ditto and thanks for your reply Lawndart
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Old 03-23-2008, 11:24 AM   #7
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Re: My Canvassing Program :REPORTING:


For the one thing I could look up myself, was it the thread, "What Are You Doing To Improve Your Company Sales?"

http://www.contractortalk.com/f12/lets-talk-about-improving-your-companies-sales-24419/

Ed
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Old 03-23-2008, 11:46 AM   #8
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Re: My Canvassing Program :REPORTING:


Thanks Lawndart for keeping us informed. I still have some interest in this. It's very, very, slow hear and being that I started this company one year ago and don't have many referrals to go by. It might be a good thing to do for a short run.

Have you had any feed back from your canvassers about the general publics acceptance or not of this method?
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Old 03-23-2008, 11:50 AM   #9
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Re: My Canvassing Program :REPORTING:


Quote:
Originally Posted by Ed the Roofer View Post
LawnDart,

You stated that you invested in a program.

Are you referring to your own time and effort developing this, or is this a tutoring instructional program that you purchased on how to do canvassing?

What is the link to the other thread you started on your process? I will try to find it, but if you post it sooner, that would be helpful.

Ed
Ed, I'm investing my own time, and money in hiring, and paying my 2 canvasser's.. I did not buy any programs, because I don't think its needed. It's pretty simple to run IMO, with just a few changes here and there that will fit your business. I'm going to document my experience here, so that others can learn from my experience along the way, and decide if this is the right thing to do for their company.

Your post below referencing my sales thread is correct.

I do firmly believe that if your in the exterior remodeling industry, and in a fairly large market, it would pay to start one of these programs for yourself.
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Old 03-23-2008, 11:51 AM   #10
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Re: My Canvassing Program :REPORTING:


I know Lawndart is on the right track. If the work's not coming in, you go out and get some. I sold vacuum sweepers in college, and I know I wore out several pairs of shoes doing door to door canvassing. This is an effective means to get a sale nowadays, particularly since hardly anyone does this now. People in my parents generation were used to shutting the storm door on a salesman. The present generation is more used to hanging up on a telemarketer, and find an actual live person at the door quite novel and interesting.

Night time (late afternoon and evening, actually) was the single most effective time of the day to canvas. We also had an expression regarding Saturdays... NADS, Night All Day Saturday. Saturdays were a canvassing gold mine.

See if you can find some old trainging videos by a man named Tom Lamb, in which he covers canvassing in pretty decent detail one of his videos.
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Old 03-23-2008, 11:54 AM   #11
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Re: My Canvassing Program :REPORTING:


I too am interested in your results.
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Old 03-23-2008, 11:56 AM   #12
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Re: My Canvassing Program :REPORTING:


Quote:
Originally Posted by Jason W View Post
Have you had any feed back from your canvassers about the general publics acceptance or not of this method?
Jason W, in the 2 days out so far, there was not 1 single rude person. All of the people that did answer the door were polite and pleasant with my canvasser's.

Talking with my guys, and from observing them in action, we don't believe it is impacting my company in a negative way.
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Old 03-23-2008, 12:00 PM   #13
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Re: My Canvassing Program :REPORTING:


Quote:
Originally Posted by mdshunk View Post
I know Lawndart is on the right track. If the work's not coming in, you go out and get some. I sold vacuum sweepers in college, and I know I wore out several pairs of shoes doing door to door canvassing. This is an effective means to get a sale nowadays, particularly since hardly anyone does this now. People in my parents generation were used to shutting the storm door on a salesman. The present generation is more used to hanging up on a telemarketer, and find an actual live person at the door quite novel and interesting.

Night time (late afternoon and evening, actually) was the single most effective time of the day to canvas. We also had an expression regarding Saturdays... NADS, Night All Day Saturday. Saturdays were a canvassing gold mine.

See if you can find some old trainging videos by a man named Tom Lamb, in which he covers canvassing in pretty decent detail one of his videos.
Mdshunk,

Thanks for the information. A bit off topic, but I'm sorry for my reply to you last week. I was having a bad day, and hope we can burry that hatchet.
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Old 03-23-2008, 12:03 PM   #14
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Re: My Canvassing Program :REPORTING:


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Originally Posted by lawndart View Post
Thanks for the information. A bit off topic, but I'm sorry for my reply to you last week. I was having a bad day, and hope we can burry that hatchet.
I have no idea what you're talking about, so I guess we're okay.
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Old 03-23-2008, 01:17 PM   #15
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Re: My Canvassing Program :REPORTING:


Quote:
Originally Posted by mdshunk View Post

See if you can find some old trainging videos by a man named Tom Lamb, in which he covers canvassing in pretty decent detail one of his videos.
I just did about 20-30 searches for these videos, but the closest thing I could find was a reference to his "Total Program" when he was the top sales at Rainbow vacuum cleaners.

I'll keep trying, but if you happen to have a link, it would be greatly appreciated.

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Old 03-23-2008, 01:29 PM   #16
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Re: My Canvassing Program :REPORTING:


Quote:
Originally Posted by Ed the Roofer View Post
I just did about 20-30 searches for these videos, but the closest thing I could find was a reference to his "Total Program" when he was the top sales at Rainbow vacuum cleaners.

I'll keep trying, but if you happen to have a link, it would be greatly appreciated.

Ed
That guy probably made 100 videos, but I don't know if any were ever offered for sale on the open market. He's the only one I know of, for sure, that ever did anything on door-to-door canvassing. Zig Zeiglar has some snippets in some of his stuff.
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Old 03-24-2008, 10:30 AM   #17
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Re: My Canvassing Program :REPORTING:


As far as the canvasser's go that you hired, are they youger people, male, female? What are your thoughts on who you should hire for that position?
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Old 03-24-2008, 07:40 PM   #18
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Re: My Canvassing Program :REPORTING:


Hey,
How is it going? Hope those leads come pouring in. Just remember before sending the canvassers into action make sure they are motivated. You will have much better results.
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Old 03-24-2008, 08:03 PM   #19
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Re: My Canvassing Program :REPORTING:


Better check with local officials and make sure it is legal. Illegal in most towns here. Carries pretty hefty fines too.
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Old 03-25-2008, 11:05 AM   #20
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Re: My Canvassing Program :REPORTING:


canvassing is legal in all 50 states. Some counties will try to run you out of the neighborhood, but it is technically legal everywhere. Further more typically door to door sales is frowned on more. So if you are canvassing and offering a FREE estimate, you are doing nothing wrong. Just make sure to get the required permits.

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