This Might Be A Brilliant Way To Market

DamionR

Can't believe I never thought of this before. Here's an interesting idea to use traffic to your website to super-target a direct marketing campaign.

Go to www.digitalpoint.com/tools/geovisitors/. At the top right is a piece of code. Copy it and paste it in the bottom of the code on your website's home page.

You'll see a little box at the bottom that says geovisitors - no biggie. Putting it at the bottom of hte code should make it inconspicuous.

Regardless....

wait 24 hours....

Open your website - then click on the Geo-visitors button. It will take you back to the digitapoint.com website... and will show a map with pushpins in it.


The pushpins represent the physical location of visitors to your site.


You can zoom in on the map and see the exact street the person is located on.


Hopefully you see my point....

With this tool - you can get a list of street address's to send out a mailer to. Obviously... you're going to hit someone who is super-hot and was jsut visiting your website. This should DRASTICALLY increaste conversion rates of your direct marketing pieces.

Maybe it's a little "Big Brother"-ish... but I'm defintly going to try it on some things.

Something to think about...

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dougchips

Thanks, I will try it now.

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Tscarborough

Otherwise known as "spam".

dougchips

I just tried it and the results are off. I am in Pittsburg PA and my click showed up South East of Cleveland.

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dirt diggler

i guess it's still in it's experimental phase

GregS

Um, no. You will get the address of the company that the IP block is registered to and if the reverse-DNS for the IP number has a domain name assigned to it, then you can get the address of the ISP.

Enjoy sending snail mail to AOL headquarters. And even they use rotating proxies, so you won't find that either.

There is absolutely no public database anywhere that matches an IP number to a street address of its current assignment. This is why the police need suopenas (sp?) in order to obtain records from ISPs to backtrack IP numbers to customers in order to find you when you download kiddie ****.

DamionR

Couple things...

1) Obviously, I meant snail mail to a homes on a street, not email. This wouldn't give you the person's email address. Funny how Spam and direct mail are so similar...

2) Depending on the ISP... you would get ones for AOL and such. Obviously though... unless you are in Dulles, VA where AOL is - you wouldnt care about this. You would look at the ones that are showing up in your area.

This wouldnt be a perfect system.. but a hell of a lot more targeted than just sending out direct mail to a zip code. It obvioulsy does work somewhat - I dont know any internet providers on Golden Maple Drive, where I live.

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woodmagman

I am trying to figure this out and do not understand the how...and the acurracy. If this works you have revealed a sniper umoungst a gallery of shot gun hunters. I think at any minute there is going to be dark suits knocking on your door.
close the lights and be very, very quiet.

DamionR

You would have to review the pinpoints manually and use some judgement. Obviously, if you see a pinpoint and it's located at a golf course - you could easily assume the person was at work when searching. What you are looking for is pinpoints on residentual streets. Obviously, there will be inaccuracy for various reasons (people searching at work (which is why you want residentual streets), IP address of the internet provider instead of the searcher, etc.).
I hope we don't miss the point here. We're not looking for the "wrong" ones - we're looking for the morsels of info that give us an advantage in our marketing.

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PressurePros

IMO, to target a campaign based upon an internet visit to your website is a bit haphazard. You would be basically chasing one person without any knowlege of his demographic and more importantly how or why he came to your website. I don't recommend anyone send out direct mail by zip code.

Using a site like infoUSA to narrow down specific targets (in groups) would be more productive. My criteria goes all the way from income and house value to whether or not the household has internet access.

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Pressure Washing PA
Roof Cleaning Services PA

woodmagman

I am of old school, prospecting is more productive if you have 5 fish in the barrel then one in the lake. I think my time would be better served waiting for the fish to come to me. Put a hook in the water, and have a game stick throw with ole Skipper, maybe fry up a few from the barrel while your waiting. If the bell on the line rings, great....or am I just plain wrong,

DamionR

Pressure- you're correct - this would not provide any type of demographic except one - interest. Personally, I'd find that more important than mailing to the proper demographic who doesn't want your service.

Wood - if you're in the position where the business is coming to you and you have a barrel full of fish - you're absolutely right. This would be good for the guy trying to keep the barrel full.. or the one who doesn't have any fish at all.

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PressurePros

I agree with you. I guess my issue is with inferring that merely because someone looked at your website means they are interested or a hot lead. In fact, if they didn't take any of my calls to action on the site, I would say they are even less qualified to turn into work. I am not knocking your idea nor is it my intention to make you feel any type of way about thinking out loud. Through this discussion maybe we can expound on your idea and figure out a way to make it work.

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Ken Fenner
Pressure Washing PA
Roof Cleaning Services PA

DamionR

no probs pressure - I understand what you're saying.

It's another one of the "brainstorms" i'll add to my brainstorms book. maybe we can get someone to try it out with a small mailing.

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Brian

I could see where this could be rather powerful. Someone visits your website and a few days later they get something in the mail from you! My thought would be, these guys are everywhere.

It does seem like it could be a little laborious to track down the addresses. But if the success rate is a lot higher, it would be justified.

Brian Phillips

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Cole

Someone try it and let us all see who it goes!

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Brian

I've put the code on my web site. I'll see what happens next week.

Brian Phillips

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woodmagman

I am going to be the sceptic here, it would be as productive as recording every page I flipped through looking to a phone number for the local Lumber Yard and every company from H-L that I thumbed through sends a mailer to me. Shot Gun hunting time one million. I still don't get the accuracy. Just because I have an address does not make me a paying customer. Just because I was at your store does not mean I ment to be, maybe I was surfing, looking at all the pretty colors....You are re-inventing spam.

Ed the Roofer

My .o2 cents!









I know for sure absolutely and positively that it will never ever work..........


Not in this lifetime!!!..........














If nobody ever tries it out and tests the idea!

Ed

woodmagman

and i think the idea sucks