Marketing Plan

RT Marketing

As the year is on it's way to closing, I just want to give some advice for your company's marketing. We see a lot of businesses that sort of pick and choose throughout the year as to what they want to do, while having no idea how much money they really have for budget. My advice, creating your marketing plan EARLY.

You probably know the times of year that you are busiest. Go ahead and say I'm going to spend X amount of dollars this year and break it up into projects. For example:

X dollars alloted for website maintenance
X dollars alloted for postcards in the Spring
X dollars alloted for creation of e-newsletter
X dollars alloted for creation of new brochure for Fall
X dollars for exhibiting at August builder expo
etc.

And really try to work to those goals. That way there are no surprises at the end of the year. You have a set predictable schedule to work by where you already know how much you have to spend and when someone calls wanting you to advertise in something you don't really want to, you have a good excuse as to why you can't. hahah.

It really helps to get with a reputable marketing firm that can handle all of your marketing throughout the year for you. All you have to do then is give approvals and write checks. But if you want to handle it yourselves, there are a lot of free calendar and organizational programs available to help you keep to your goals. It's really amazing what you can do for marketing with a limited budget. My best to everyone!!!

nlgutters

just did mine last week. Nothing big just basic.

Marketing Plan For 2009

From march 15th-----november 1st

Total budget is

$60,000.00

Per month is

$6,315.00

Per month

Yellow pages

$1,380.00

Kearsarge shopper

$450.00

Superpages

$92.00

Google

$3,000.00

Mailers

$1,240.00

Radius mailers

$50.00

Yard signs

$53.00

Tshirts

$50.00

Total

$6,315.00

RT Marketing

PERFECTO EXAMPLE. Many Kudos!

concretemasonry

I hope you have done a marketing study to base the marketing plan on. The biggest mistake going by opinions and "seat of the pants" guesses. Sometime you are too close or too far away.

__________________
Dick

Engineer, designer and consultant recently active domestically and internationally on construction and design in about 35 countries.

nlgutters

I base mine on past performance.

Jason Whipple

Holy st NL! How many miles of gutters do you put up in a year?



I know you've done the math! Give it up!

__________________
Jason E Whipple, General Manager
Historic House Restoration, Cincinnati, Ohio
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woodmagman

I have to ask the same question, and how many truck mounted machines do you run to put out that much gutter, and are you running two or more per team.

nlgutters

I have and its not that much. We do a lot of big copper jobs.

THINKPAINTING

Im not sure about the marketing plan, but thats a hell of a fish in your pic...

pcplumber

Advertising packets from China, including magnet calendars, pens, garden hose washers, & flyers $100,000

Flyers printed in the U.S. $30,000
Flyer and packet delivery $200,000
Direct mail campaigns from our customer list $ 7,000
Advertising campaigns to inspect previous jobs $10,000
Plastic business cards $2500
Tee shirts $2,000
Yellow pages - Zero
Web site - No pay per click
Truck lettering $800
Kickbacks???(Just a joke)
Referral coupons $300
Newspaper ads $15,000
Stickers $100
Office supplies for advertising $2,000

Chase99

I recommend you see if you can get any news coverage or feature articles on the jobs you have done. Thsi can cost you only some of your time.

CF Construction

Since the marketing issues have been directed to me in our company, I'm coming up with a schedule, similar to what you pointed out. I've started doing a few things already such as redoing our website, advertising in "luxury homes and condominiums" publications. Joining association/groups such as the Better Business Bureau, etc. So far I have a good idea as to what I want us to achieve, marketing wise, for next year. The only thing I need to see, is what our marketing budget will be for next year, especially in these times we all face with the economy. Anyhow, great advice. Thanks.

__________________
CF Construction and Remodeling, Inc.
"Your Vision Is Our Commitment"
General Contractor In Miami

Zatol

Only 9 posts in and I already have to roll up my pant legs... Gettin' deep in here, Boys.

THINKPAINTING

Dont need a marketing plan in this economy, it's booming with work out there, raise your prices by 30% and just let everyone know you are the best contractor there is and you will have all the customers you can handle...........