Marketing & Leads

 
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Old 03-19-2012, 03:30 PM   #1
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Marketing & Leads


What seems to be a good marketing tool(affordable/free) for a rural area? Help me :/ What works for you?
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Old 03-19-2012, 03:32 PM   #2
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Re: Marketing & Leads


Quote:
Originally Posted by ChrisEllis29
What seems to be a good marketing tool(affordable/free) for a rural area? Help me :/ What works for you?
What is your definition of affordable?

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Old 03-19-2012, 04:12 PM   #3
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Re: Marketing & Leads


Custom postcards/flyers mailed to your targeted area.
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Old 03-19-2012, 05:32 PM   #4
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Re: Marketing & Leads


Social networking is free: LinkedIn, Facebook, Google Plus, etc. You can also find a provider for a website for a few bucks a month. And, you can do the local online yellow pages affordably. These all build on each other to bring your company to the top of the list when your services are sought online.

I read Social Boom by Jeffrey Gitomer a while back and it hits the major points of social networking.

Good Luck . . .
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Old 03-19-2012, 05:39 PM   #5
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Re: Marketing & Leads


It's hard to get your name out there without spending a few bucks. You should consider making an advertising budget. Some folks start out with a few bucks and later down the road you'll be spending thousands.
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Old 03-19-2012, 08:06 PM   #6
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Re: Marketing & Leads


You should claim your places page and build citations to it.
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Old 03-19-2012, 09:53 PM   #7
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Re: Marketing & Leads


Something that doesn't cost $300 for a couple of leads,that would be fine if we were booming with clientele...
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Old 03-19-2012, 09:58 PM   #8
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Re: Marketing & Leads


I have made pamplets and portfolios,and used Craigslist,built a webpage on Facebook,and used a local networking ad to get a push,bit now I'm out of options,or lather I'm just being impatient....
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Old 03-19-2012, 10:00 PM   #9
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Re: Marketing & Leads


Quote:
Originally Posted by ChrisEllis29
I have made pamplets and portfolios,and used Craigslist,built a webpage on Facebook,and used a local networking ad to get a push,bit now I'm out of options,or lather I'm just being impatient....
Be patient grasshopper.
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Old 03-19-2012, 10:07 PM   #10
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Re: Marketing & Leads


What is rural? If I am correct you are in the middle of no where...

Thats tough just because of the lack of potential clients. If its a small town, word of mouth and local bulletin boards would be the cheapest. Join some sort of social organization. Get in good with the supply houses and lumber yard.

What is your current work radius?
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Old 03-19-2012, 10:18 PM   #11
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Re: Marketing & Leads


Yes,basically in The middle of know where, we are pulling leads from all the major cities around, really don't have a work radius,maybe 30-40 miles...
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Old 03-19-2012, 11:32 PM   #12
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Re: Marketing & Leads


Organic search engine optimization targeted towards your geographical service areas is 100% free if you take on the project yourself
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Old 03-22-2012, 02:33 AM   #13
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Re: Marketing & Leads


Contact local businesses that deal with your target market and set up a joint venture.

Offer to give them a reward for every lead they bring you who signs on.

Doesn't have to be much to get people interested.

You can contact them over the phone or by letter, just be clear on what's in it for them.

This way it is completely free advertising, you tap into your JV partners credibility and you only pay when you sign up a new client.

Get creative with any kind of business who may be a good JV prospect.

Hope this helps.
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Old 03-22-2012, 05:25 AM   #14
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Re: Marketing & Leads


Quote:
Originally Posted by ChrisEllis29 View Post
Yes,basically in The middle of know where, we are pulling leads from all the major cities around, really don't have a work radius,maybe 30-40 miles...
Come on down to Texas, 30-40 miles is a distance between each job.
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Old 05-03-2012, 02:11 PM   #15
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Re: Marketing & Leads


Do you have a website? And more importantly, is your website any good? We get a lot of traffic from our website.
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Old 05-06-2012, 06:56 PM   #16
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Re: Marketing & Leads


I also need some tips on cheap/free advertising

so far I have tried:

Multiple Online Ad's
Flyers
Spreading the word to a few real estate agents

Was looking into trying out these below but some MIGHT to be a bit costly:

Weekly Newspapers Ad's
Radio Ad's
Sending portfolios to established architecture firms

What I would also love to do is get to persons who're looking to do large scale developments but have no clue how/where to start but have the capital ready.

Last edited by Rizzle; 05-06-2012 at 06:58 PM.
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Old 05-06-2012, 07:54 PM   #17
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Re: Marketing & Leads


Quote:
Originally Posted by Rizzle

What I would also love to do is get to persons who're looking to do large scale developments but have no clue how/where to start but have the capital ready.
Lol......that's a good one.
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Old 05-07-2012, 06:40 AM   #18
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Re: Marketing & Leads


Networking groups, sports and volunteer work.
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Old 05-07-2012, 11:24 AM   #19
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Re: Marketing & Leads


Ultimately your success depends on whether or not you have a process in place for lead generation. There are hundreds of techniques for marketing and lead generation... but without a process in place to ensure their success your odds of success are not good. Processes give techniques power.

Check out the link in my signature. I wrote a book on Roof Lead Generation that outlines, step-by-step, the exact process I used to generate (and sell) over $8MM in under 2 years.
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Old 05-07-2012, 01:28 PM   #20
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Re: Marketing & Leads


make sure your webpage and facebook all are utilizing keywords like the services you offer and your service area, figure out specifically who your customers are, then one week send them an email and the next week send them a postcard. That would be a good start.

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