Looking for Opinions on Flyers/Newspaper Inserts... - Page 2 - Contractor Talk - Professional Construction and Remodeling Forum

user15686 · 10-28-2009, 04:47 PM

Quote:

Originally Posted by lawndart

pcplumber and cbscreative have given you great advice. How about hiring a pro like CBS, or Keith from www.kbkgraphx.com to do it for you? Both of these guys have many satisfied customers on this forum, because they do great work.

I have all of my print ads done by Keith, and I can honestly tell you, it's been worth the investment.

I took most of the advice pcplumber gave and made the changes. I have a couple more changes that will probably be made. I don't like the look of the "ENJOY YOUR BATHROOM AGAIN" part.

I don't want to hire a "pro" for a variety of reasons. Mainly, I have found that you have to tell them what you want anyway. For the most part, from past experience with signage and such. I supply the artwork, have to tell them the layout, and i have to communicate the "message". They suggest a few fru-fru things and that's it.

I'm sure those two guys are great at what they do. I am actually contemplating calling Steve for a few things down the road.

My business is relatively new (2 Years). Most of our work comes from homeshows, referrals, and door hangers. In that order.

I feel that it is important at this point in time that I get directly involved in the process.

user15686 · 10-28-2009, 04:52 PM

Quote:

Originally Posted by Hammer_Nail

How much did you pay for that? And did it generate any Biz?

I haven't ever done flyers before. So I don't know if they will generate leads or not.

pcplumber has a business built on flyers. I think the price range that I am looking at for a flyer campaign could be profitable for me. That remains to be seen though.

I plan on putting forth a valiant effort though.

I am going to start with a few local papers and go from there.

Right now, the flyer imo looks just as good as anything I get in my paper in my opinion. I still think it needs a few more touches.

DarrenB · 10-28-2009, 04:57 PM

The above posts were made on a screen name that I had when I was just reading this forum. Every now and then I get them mixed up. Sorry about the confusion. It depends which computer I'm using

cbscreative · 10-28-2009, 07:29 PM

Quote:

Originally Posted by user15686

I don't want to hire a "pro" for a variety of reasons. Mainly, I have found that you have to tell them what you want anyway. For the most part, from past experience with signage and such. I supply the artwork, have to tell them the layout, and i have to communicate the "message". They suggest a few fru-fru things and that's it.

I understand those sentiments completely, but let me also say that's why I do things differently because what you described is all too common. Yes, graphics people are often very talented, but that does not make them marketers. Big difference. In the larger setting of an agency, they delegate tasks (like creative director, artist, writer, etc.) for just that reason. But that also creates a lot of overhead. I prefer to collaborate with other talented people to solve that problem, yet keep the overhead down.

Quote:

Originally Posted by DarrenB

The above posts were made on a screen name that I had when I was just reading this forum. Every now and then I get them mixed up. Sorry about the confusion. It depends which computer I'm using

I'm glad you clarified that.

Mylocalcontract · 10-31-2009, 04:11 PM

are you doing any internet advertising? flyers and inserts are still viable, but what about internet sites dedicated to contractors that offer leads and stuff?

Andy Anderson · 11-07-2009, 12:39 AM

A great place to print your low cost, full color flyers, newspaper inserts and brochures is Wholesaleinserts.com

Willie T · 11-07-2009, 05:28 PM

CLICK HERE for an alternative to consider.

Willie T · 11-07-2009, 05:43 PM

Quote:

Originally Posted by cbscreative

That hits it dead on IMO. The ad is very busy. I'm not saying it won't work because you'll probably get response from it. But most people won't "see" what you're selling because there is no visual distinction.

You've made a very common error in trying to accomplish too much. You would think more choices yields more response. In reality, it's more like not seeing the forest because of the trees. There is essentially no "white space" because you have tried to use the entire page space to fit as much as you can.

I'd suggest doing some research on flyers, response rates, layout, design principles, eye tracking studies, etc. because the time you invest will be well worth it. Or, just to make sure I don't leave out any options, you can hire a pro (referring to a marketing person, not just an "artist" who knows cool tricks with graphics software).

This man knows what he is talking about. The "White Space" you spoke of as a bit of a negative is the very opposite. Without it, you sacrifice a focusing avenue.

As you, yourself, remarked about PC's evaluation........ you understood how he missed much of the information that was, indeed, right there. That should be a wake up call that there is something wrong with the delivery.

I mean no disrespect about your efforts, but this honestly does put me in mind of the cut-rate magazines and comic books that flood the final half-dozen pages with clutter ads.

Effectively sell me one or two important things...... don't throw thirty five disjointed messages over my head with the sling of a snow shovel. I won't be able to catch them.