Internet Advertising In A Local Market

 
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Old 05-13-2008, 08:20 AM   #1
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Internet Advertising In A Local Market


I'm looking into advertising locally on the internet-from the research I've begun, Gxxgle Adwords allows this. What are the best internet search engines to team with (pay) to advertise on? If anyone has side by side comparisons, which one(s) were more valuable then others?

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Old 05-13-2008, 11:33 AM   #2
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Re: Internet Advertising In A Local Market


Hello,

If you're looking for the most traffic Google is going to win Hands-Down. Followed by Yahoo/Overture and then MSN/AOL.

Google will be the most expensive. But if you're setting up a regionally targeted campaign the clicks shouldn't be too bad as you're no longer competing on a national scale.

I am happy to help with anything Adwords related.

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Old 05-14-2008, 08:55 PM   #3
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Re: Internet Advertising In A Local Market


if you have your website optimized for your target keywords, your site can appear in the natural search results which are free.
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Old 05-14-2008, 09:22 PM   #4
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Re: Internet Advertising In A Local Market


How is ranking high in Google SERPS expensive?

We rank #1 in Google for absolutely nothing.

Just ranking #1 is only half the battle. You still should be attracting people to your website in the advertising for your business. Business cards, door hangers, flyers, print ads.

You want to get all the traffic you can.
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Old 05-14-2008, 09:41 PM   #5
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Re: Internet Advertising In A Local Market


Target your audience to get #1 for 'local' searches. All the 'sales lead' companies try to have all the top spots, paid and generic, but you can still rank with them in top 5. For 'free'.
I do good for slate repairs in Richmond, or Central Va. searches. Some forum lurkers have googled my 'handle' and got me and most of my sites in top 5.
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Old 05-14-2008, 10:05 PM   #6
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Re: Internet Advertising In A Local Market


Quote:
How is ranking high in Google SERPS expensive?
The original poster was referring to Adwords as was I in my post.

SEO is certainly not FREE if you factor in the cost of your website and the time invested to build it/promote it.

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