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Old 03-27-2017, 05:31 PM   #1
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Home Shows


I always wanted to try one.. Thinking of doing one next February.. Any thoughts or suggestions appreciated..
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Old 03-27-2017, 07:09 PM   #2
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Re: Home Shows


Do a search I know several guys here have done them.

Some with great success others without much success.

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Old 03-27-2017, 07:12 PM   #3
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Re: Home Shows


Fall ones are a dud, Spring one's are much better, so Feb should be a good month to participate. You need to have some giveaway swag, but it needs to be deep in the booth so that they have to come in to get it. Have several calls to action and a way to get their information (not just contact, but potential projects) in exchange for something they want.
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Old 03-27-2017, 08:24 PM   #4
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Re: Home Shows


I'm doing two this week. I hate 'em.

My primary gripes are that they're very expensive when you factor in all the costs, including your time. It also seems to work out that every time we have one, we're actually slammed with work(happening to me again right now) when the show actually happens which makes it expensive and difficult to close leads because we're looking at a long lead time. We've also seen a huge drop in traffic at all but the best local show.

It totally depends on your service though. I know some guys that sell things like gutters and make a killing as most of the attendees are homeowners looking for home improvements, windows also seem to do well. A home builder has told me that he ALWAYS sells one home at the spring home show and that makes it a good event for him.
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Old 03-27-2017, 08:49 PM   #5
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Re: Home Shows


February would be the latest I would do a Spring show.
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Old 03-27-2017, 08:51 PM   #6
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Re: Home Shows


Any event that puts you in front of people who paid to get in to look at your products is an opportunity.... but only if you work it...

If you're there to just hand out cards and throw-aways that's about all you'll get... when we do home shows, we're there for one reason only... to schedule appointments... in your case, a drawing for an upgrade to your service, with 1st - 3rd prize in decreasing value instead of a freebie will not only get you entries and names, but provide you with people who are actually looking for your overall service / product instead of the lookey-lou's looking for freebie anything... much easier to generate a discussion that way as they are qualifying themselves without saying a word...

Keep in mind that lots of communities have local street fairs as well... they are the same demographic for the most part but generally are not only a lot cheaper to get in but are usually held on Friday night's thru Sunday afternoon so it doesn't eat away at the work schedule... do they generate the same amount of business? Not usually, but your ROI is much higher and it also is just another opportunity to get your name out in the community as a local guy...

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Old 04-01-2017, 10:49 AM   #7
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Re: Home Shows


What I am doing this weekend . My youngest daughter helping me.
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Old 04-01-2017, 11:32 AM   #8
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Re: Home Shows


Very nice..good for you..and good for her
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Old 04-01-2017, 02:25 PM   #9
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Re: Home Shows


Do the show don't do the show, but get there early park as close to the entrance as you can in your truck with your signs on.

A guy invented a car radio but could not afford a booth in the show so he parked outside with the radio on, you may of heard of the company he started " Motorola" after the show.

Have done a few shows mixed bag on results, offering something for free after the drawing makes folks want to fill in that lead card, but the follow up can take a lot of time.

You need some thing to make folks stop at your booth some thing to attract the moth to the flame.
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Old 04-01-2017, 09:26 PM   #10
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Re: Home Shows


Company I use to work for did one...It was BS.

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Old 04-02-2017, 04:51 PM   #11
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Re: Home Shows


We did one last spring and it was extremely profitable. I made several appointments at the show of which almost all of them signed up and received lots of call over the next few months. Show was Saturday and Sunday and it generated about $80000 in gross sales. Cost of the show was $2500 for 2 outdoor spots side by side plus eating and other small expenses. I did build a display on a trailer for the show that cost about $5000. I parked it on the side of the road when I was done at the show and it has paid for itself time and time again from just being moved around town.
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Old 04-02-2017, 05:12 PM   #12
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Re: Home Shows


Eh inner you ever been to the expos Adi puts on?

Never have I seen a bunch of grown men be willing to run you down to get a free screwdriver

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Old 04-02-2017, 06:27 PM   #13
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Re: Home Shows


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Eh inner you ever been to the expos Adi puts on?

Never have I seen a bunch of grown men be willing to run you down to get a free screwdriver

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Or grabbing those cheap ass bags they give away at the door.
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Old 04-02-2017, 06:28 PM   #14
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Re: Home Shows


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Eh inner you ever been to the expos Adi puts on?

Never have I seen a bunch of grown men be willing to run you down to get a free screwdriver

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I almost always go, it's at the end of the working day, the beer and roast beef is free, what's not to like?

I'm a fan of the ADI party at CEDIA too, they always put on a good spread. Everclear was pretty good last year.
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Old 04-04-2017, 07:52 PM   #15
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Re: Home Shows


I finished up a 4 day home show put on by the state's builder's association on Sunday. We're short-handed with cleaning techs and pretty busy on the restoration side so I only was marketing mold remediation as it's not as urgent so we can spread leads out over a few weeks.

The results: Thursday and Friday were slow but I was able to use them to network a LOT with some of our target B2B customers. I specifically chose a location that had 3 target customers on my aisle. Saturday and Sunday were very busy, Saturday more so. The customers on Sunday seemed to be more purchase oriented, less pen-grabbers and more legit buyers. I was able to leave with 5 appointment requests for Monday, most for substantial sounding projects and another 4 good leads that hadn't requested an appointment but will be getting a guilt call by Friday. One of those called today to set up an appointment.

We had many people ask some questions and take my card and my mold testing company's card so there may be some action from that.

My leads are probably worth around $100-$150k in total so we'll see how many we can actually convert. If my short term memory holds up, I'll post back here when we're all done.
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Old 04-04-2017, 08:49 PM   #16
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Re: Home Shows


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I almost always go, it's at the end of the working day, the beer and roast beef is free, what's not to like?

I'm a fan of the ADI party at CEDIA too, they always put on a good spread. Everclear was pretty good last year.
I always forget to put their events in my calendar.

The couple I have been to have been decent

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