Help for window/ siding marketing - Contractor Talk - Professional Construction and Remodeling Forum

davinci · 10-13-2009, 08:02 AM

whats a great way to word a flyer that is sent to neighbors after a job is completed? saying we just completed a roofing or window job at 55 main st ect....and we give free estimates and would like you to see our work.

Greg P · 10-13-2009, 09:58 AM

send a letter with a solid offer they can't refuse.

Or if you prefer not to stand out, send the flyer.

handyhands · 10-14-2009, 08:05 AM

This is definitely something you should be implementing after EACH AND EVERY JOB.

Personally, I like a "personal" approach.

Dear Neighbor:

You may have recently noticed my trucks or vans in the neighborhood as my company (XYZ ROOFING) "WILL BE, JUST COMPLETED, ETC." a roofing job for one of your neighbors at ___________________dr./ st./ ave.

If you've yet to see the job, feel free to stop by and take a look. My company takes a large amount of pride in what we do, and it really does show in our workmanship.

Also, while we're doing work in your particular neighborhood, we are currently offering neighborhood residents an exclusive 10% savings on any home-improvement projects. That, combined with the $1500.00 tax credit now being offered from the stimulus package in regards to certain home-improvement projects could easily make that project you may have put on the back-burner much more affordable as you might think.

Either way, if there is in fact a project you've considered having done, please call us at your earliest convenience to schedule your free estimate and take advantage of our competitive pricing as it would be our pleasure discussing your ideas with you.

Best Regards,

Joe Smith
XYZ Roofing, Inc.
1-800-
(Website)

eisert · 10-17-2009, 10:51 PM

I would ask for permission from the HO before including peoples addresses on any material that you may be distributing.

handyhands · 10-19-2009, 07:36 AM

Good Point--as a rule of thumb, we ALWAYS wether it be included in part of our sales close, or during the process of doing the job get the homeowners permission prior to any mail being sent.

-We do such good work, that the homeowners never have an issue with it!

suite1 · 11-02-2009, 06:39 PM

Although I'm not a big fan of flyers ( unless you send it by mail ), I suggest that you also include your web site with a offer they can't refuse ( Greg P gets credit for the offer idea ). Everyone should be driving their potential customers to their web site and using their web site like an electronic salesman.

But remember that your web site must ( as Greg P says ) offer an offer they can't refuse.

Does anybody have an idea about offers nobody can refuse?

gtp1003 · 11-03-2009, 04:45 PM

Flyers are not enough. that is going to be throw away like tham have you seen this person. As far as windows are concerned i have a manual that is targeted right at windows. Its basically bullet proof.

knoxwindowdude · 11-03-2009, 04:53 PM

what is the name of your manual, and can we buy it somewhere?

BDiamond · 11-03-2009, 06:53 PM

Handyhands had great wording and suite 1 makes a good point that it should be sent through the mail.

I suggested to my roofing buddy that while he's in the area completing a job that he drive up and down the street and look at people's roofs. If he sees a problem with shingles, flashing, chimneys, etc. Stop by and knock on the door.

"Hi sir, I'm AJ with XYZ roofing. We're just finishing you neighbors the Johnson's and I noticed that you had a problem with your roof. I wanted to make sure you were aware of the problem so it doesn't become an issue this winter. Do you know that your BLAH BLAH BLAH? Here, step outside and I'll show you....."

This way it doesn't come across as your prospecting for business and shows that as a contractor you genuinely care about people in your community. Typically the homeowner flips the question, "How much does that cost to get done?"

You have to be careful because you've approached them casually and so that is a casual question and your bid will be taken casually but the real goal is to get that business while standing in the yard. Ask the question, "Is it something you really want to have done quickly or could you really care less for the time being?" This questions his sense of how important he feels the issue is his sense of urgency.

"I wasn't quite prepared to give you a bid but let me tell you how I'd go about it..." Describe your process, material used, reputation in the industry, what seperates you from others, etc. AND you MUST SAY "that's why your neighbors, the Johnsons, decided to use us for their repair. " This gives you SOCIAL PROOF. The HO thinks, "Well good. They did all the work of weeding out the bad ones."

"If it's something you want to get together on down the road it's $1,500. I'm not sure when I could fit it in as I've got the calendar full for my crew through January . However I'd suggest youget it done sooner than later with whoever. However since the crew is here and I'm got more material coming in I could have them drop some bundles here, that would save me a bit of money, and I wouldn't have to juggle the crews between jobs, that would save a bit....If you wanted to get it going I could do this for $1000 and have it done by the end of the week. Let me tell John and I'll get you started Thursday, and between now and them you can drive by the Johnsons and see what we're doin down there. fair enough?"

My friend says he gets 2 jobs for every 1 he's completing and it keeps going.

kcremodeler · 11-09-2009, 01:29 PM

One of my clients passes out a simple card to all the neighbors during the project that starts of with this...

"Please excuse the dust, we are doing a beautiful remodel to your neighbors bathroom...."

and finished with something like this...

"Ask them how we are doing, and because we are already in the area we can save you XX% on your project. Call us today!"

He said the return for this simple marketing is incredible.