Great Marketing Link....

POOLMANinCT

http://www.furninfo.com/absolutenm/t...=3801&zoneid=5

I posted this link in another thread, but feel it warrants its own discussion. Much of its content is based on academic marketing & publicity theory. Keep an open mind, its not about furniture.
It is a very exciting link. Lets discuss its theory and apply it to what we sell.

ray

__________________
......Less with the jaw & More with the paw.....

SuperiorBuilt

It's a very good link. yes you have to think past the furniture. It makes you re-think the way you have to advertise to your future clients.

JWoody

This is a good link. There are many different advertising and selling books that cover these points more in depth. Headlines are one of the most important things about an ad. They really cover a great deal on that subject and I think many people over look it. Insted they use their company name and forget a headline all together. That is why all of those infomercials grab your attention. LOSE 60 POUNDS IN 10 DAYS. Or how about the dehydrated food guy, or the Juiceman Juicer? See you remember them because they grabbed your attention. The key however is to keep your attention. Which is why you have to offer incentives to try a product/service. What are some ways that you can offer incentives to your prospective clients? Think about it.

onenia

Thanks for sharing,I enjoyed the info!