Google Seminars For Success...

Ivinni

Example?

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its not going to get better with straps, or new footings or even aroma therapy.

Duane1982

I'm around, just wasn't then. Kevin from Syracuse is checking the site and if I'm not around during the day I'm sure he could answer questions or help. I'll be back on around 5 today.

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http://www.pooleconstruction.net

silvertree

Hello
So I take the keywords and write a keyword rich article, all the while making it interesting, informative and conversant.
I will print the keywords and do a half page article today. I clearly understand what you suggesting.

Can"t I just invent a 200 mile per gallon car

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Vote for Pedro
Kitchen, bath, St Paul remodeling
Minneapolis Remodel Blog
203K Loan Consultant Minnesota

Ivinni

Paul, before you write an article, we need to know which keywords to write the article around.

From an earlier post:




This is the hardest part and 95% of the people trying SEO their sites WILL NOT do this. Don't make the same mistake. Here is where you have to trust me. I understand that no one has said this before but this is the key to being relevant to what the searchers want (those are your potential clients BTW). This is why we will bury the competition.

Please don't waste your time writing articles that are not relevant to what your potential clients are looking for.

If you trust me on this, I promise that when we are finished with this step, you will be in awe of the difference between what you think is relevant and what will be shown from the data we are going to retrieve.

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its not going to get better with straps, or new footings or even aroma therapy.

Ivinni

Duane,

You also will need to go through this exercise.
I am thinking...



I will create a tutorial for this and put it up this afternoon.

It's just too big a step to miss and it is the step that hindered me for some time.

Stand by....

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its not going to get better with straps, or new footings or even aroma therapy.

silvertree

I'll be in and out today, if I can get some work done, and convince my wife I'm not on some **** chat room, then, Bob's your uncle.

The keywords you posted can all be used. Which are the best? Is that the lesson coming up.
I just started learning this stuff, so I am slow at using my computer. My brain is working OK, but its all new to me.

I'll be paying close attention, thanks.

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Vote for Pedro
Kitchen, bath, St Paul remodeling
Minneapolis Remodel Blog
203K Loan Consultant Minnesota

Ivinni

That is my point exactly. HOWEVER, that is only one step in the keyword process. We still have to add modifiers, find negative kw's , determine which ones to start with and decide which directories we are going to submit those articles to after we get them up on your site.


ACTION plan for Paul today:

Get your web guy to add a tab at the menu at the top for "Articles",

Learn how to use the keyword tool at Google, there is a tutorial and you need to go through it, there is more than meets the eye there.




I will be back later with a tutorial.

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its not going to get better with straps, or new footings or even aroma therapy.

Ivinni

[quote=cmecham;582214]Craig,
Thanks for helping out. It is an important part but I am intentionally leaving out some things that are NOT important to these guys as contractors. Here is why:

If they follow all my instructions to the "T" and go through the steps, their credibility will be understood.

When a searcher sees the same url come up three times on the front page of Google, their cred will be through the roof.

By simply writing articles compared to their local competition=cred,

All these directories have bio boxes linking back to their sites=cred.

I just didn't want to take up time talking about things that come on their own, automatically.

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its not going to get better with straps, or new footings or even aroma therapy.

Ivinni

Great, you need to hit the tutorial in Google and learn how it works as well. That will be the first assignment for the day.

Also, you need an "article" tab as well.

Can you get that accomplished today?

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its not going to get better with straps, or new footings or even aroma therapy.

rivetslag

The "article" tab you are looking for is named 'blog'. I anticipate you will recommend the articles be shorter...I do intend on chopping them up. I still have not started using the Categories function in Wordpress, which will make articles less constricted to one 'blog' page.

Duane mentioned you don't like the tag cloud widget...could you tell me why the additional repetition of the most common words on a page (as you can see, roofing and siding are the top two), on *every* page, is a bad thing for content? Tag clouds are one of the reasons blogs are so efficient at dominating SERPs. It makes every static page "relevant".

The Meta section...I admit to disliking it myself, and I will remove it now.

I am Duane's web design guy, I do take care of anything he needs changed. However, despite having a solid knowledge of XHTML, CSS, graphic design, and SEO, my expertise is closer to UNIX Systems Administration. This is why some advice on the AdSense campaign is very appreciated. Duane has actually been running that, so I'm pretty out of the loop on the advertising, I just take care of the site structure (he writes the content, I polish it).

I am looking at google's SK tool now, familiarizing. Duane and I will have to sit down this evening to work out how it will benefit our AdSense keywords. I can see now, it's good at fine tuning the AdSense words to match your site's content.

CornerstoneGC

Sorry, very basic question....I don't have a "web guy" to set it up, so this "article" section you advise making, should it be an additional page created (just like the about,gallery,etc)?

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www.cornerstonegeneralcontractors.com

Ivinni

He is lucky to have you. It will make a huge difference in meeting the goals of his site.



I think the length is ok, nothing to change there.

300-500 words is optimal for the short attention span of most people reading your site.

Keyword density should be 1-2%, if it is a little more, no problem, it will not hurt you.

Cloud tags stuffed with keywords are not relevant to the user (your customer) and pull their attention away from what can help them solve their problem. May be good for the SERPS but you can accomplish good SERP ranking by providing content instead of a box stuffed with keywords. And, I believe you can leave a group of tags in place but code them so that they do not display, yet are still available for the bots.

Let focus on relevancy FOR THE USER, not what we think may be relevant. This will meet your SERP goals in a fashion better than what most other contractors have.

Couple of notes on the blog:

You may need to separate the posts a little more visably, break it up for the eyeball a little,

Post relevant content. Example:

If you want to talk about the economy, that is ok and current events are usually interesting to any clientele.

But you must relate the information in a way that it relates to (relevancy) to solving their problem.

They don't care about your business, they care about solving their problems-getting their kitchen redone, etc.

So, a better headline would be:

Our Economy and How it Affects YOUR Remodel!

See, if they wanted financial news, they would not go to your site to get that info. The are going to a contractors site to learn all they can about remodeling, however, one aspect of remodelling is how the economy will affect their desire to remodel.



Are you using Adsense or Adwords?

I understood it to be Adwords.

Here is a quote from Duane.

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its not going to get better with straps, or new footings or even aroma therapy.

Ivinni

That is correct. Make it another tab. What software are you using to create your site?

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its not going to get better with straps, or new footings or even aroma therapy.

silvertree

I'll be following this, I dont know how to ad a page to my site, unless I erase the contact page content and make it the blog page.
My web guy didn't get my work done. So I'll just follow along.

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Vote for Pedro
Kitchen, bath, St Paul remodeling
Minneapolis Remodel Blog
203K Loan Consultant Minnesota

Ivinni

Have you gone to the keyword tool and gotten familiar?

We still need to get your keywords. You are gonna be surprized at what we find. That is a promise and it is the first step anyway.

Here is the link:

https://adwords.google.com/select/KeywordToolExternal

Action is the only thing that will change your position.





Here are tip from Google:

https://adwords.google.com/select/KeywordToolExternal

The Keyword Tool is a great way to find new keywords for your ad campaigns. For example, if you run a budget hotel, the Keyword Tool can suggest helpful related keywords like "hotel discounts" or "motels." Adding these alternate terms to your ad group keyword lists can help you find new customers that you might otherwise have missed.
The Keyword Tool is especially helpful in three situations:

• When you first create a new ad group
• When your current keywords are performing poorly and you need to find better options
• When you have one keyword that really works well and want to find more like it

Remember that the Keyword Tool works best with short keywords of one or two words in length. "Budget hotel" will get better results than "inexpensive place for lodging while on a trip." That's because if your keyword includes many words, the Keyword Tool may have a hard time determining the most important words and delivering the appropriate alternatives. Ready for some advanced tips? Try using the Keyword Tool to:

• Find keywords based on your site content. Instead of entering your own keywords, try using the Website Content option. It lets you enter the URL of your business website, or of any site related to your business. The AdWords system will then scan your page and then suggest relevant keywords. (This feature is available only in some languages.)
• Create new, separate ad groups with similar keywords. We recommend creating several ad groups in each campaign, each with a small, narrowly-focused set of similar keywords. Use the Keyword Tool to discover relevant keywords, then divide them into lists of 5 to 20 similar terms. See examples of ad groups promoting a single product or service and multiple products or services.
• Identify negative keywords. The Keyword Tool can show you off-topic keywords that users may be thinking about. Suppose you sell cut flowers and you give the Keyword Tool the keyword "flowers." It may suggest the related term "gardens," and you may want to add that term to your ad group as a negative keyword. That will keep your ad from showing on searches for "flower gardens" or similar terms. This helps make sure only interested customers see your ads.
• Find synonyms - or not. The Use synonyms box in the Descriptive words or phrases option is always checked by default. (This means it might suggest "bed and breakfast" as a synonym for the keyword "hotel.") If you uncheck the box, the tool will suggest only keywords that contain at least one of the terms that you entered.
• Specify a language and location. If you're using the Keyword Tool while signed in to your account, you may see an option to tailor results to a particular location and language. If you happen to be targeting Spanish speakers who live in France, make sure you set the Keyword Tool to that language and location.
• Start broad and then get specific. Try broad terms like "flowers" in the Keyword Tool first. Then try specific terms like "red roses" or "miniature cactus."

The Keyword Tool also makes it easy to add keywords to your ad group if you're already signed in to your account. Just click 'add' next to the appropriate results. If you're not signed in to your account and you're using the standalone Keyword Tool, you can just copy the keywords to a separate document, then paste them into your ad group once you're signed in.

__________________
its not going to get better with straps, or new footings or even aroma therapy.

silvertree

These are the the good ones
Ooops, got a lot of backlinks in there.

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Vote for Pedro
Kitchen, bath, St Paul remodeling
Minneapolis Remodel Blog
203K Loan Consultant Minnesota

Ivinni

hahaaahha!

If you look to the right in the tool, there is a another tool that will export these for you in text...


I am going to make a video for this, it will be much easier.

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its not going to get better with straps, or new footings or even aroma therapy.

silvertree

I figured it out, I have them in my documents folder now

Attached Files

	key 1.txt (1.1 KB, 24 views)
	key 2.txt (1.1 KB, 23 views)

__________________
Vote for Pedro
Kitchen, bath, St Paul remodeling
Minneapolis Remodel Blog
203K Loan Consultant Minnesota

Ivinni

Great! But your kw research is not over. I'll show you.

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its not going to get better with straps, or new footings or even aroma therapy.

CornerstoneGC

First day using Dreamweaver............................uugggghhhh

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www.cornerstonegeneralcontractors.com