Google Seminars For Success...

Duane1982

I'm game for the adwords help as well as seo. I'd like to thank Roger for helping do this and hopefully we can all learn from it.

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http://www.pooleconstruction.net

Ivinni

That's great, Ed!

Thanks for adding to thread. I know there will be alot of good info here for EVERYONE to learn from.



Looks liked we have another person wanting in. Duane1982 has committed to a donation and will round out the group by taking the last spot.


Not to worry for anyone who missed out, you will learn many things just by reading the post. That is not say I will not answer questions, because I will answer them form anyone. And, hopefully, by the time we are half way through the exercise, many will be able to give positive and factual input. So don't be shy.

There are a couple of other guys here that know plenty and we want to get you guys involved as well.

Exciting

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its not going to get better with straps, or new footings or even aroma therapy.

Ivinni

Ok, Duane, show us your site and list out the keywords you are using for your PPC in Adwords.

Don't worry, ever how many keywords you have, I will show you how to LOTS more, cheaper AND easily convertible to sales.

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its not going to get better with straps, or new footings or even aroma therapy.

Duane1982

Here's the site:

http://pooleconstruction.net/

I'm really have no clue as to what I'm doing with adwords. Looks like I have 135 keywords . The will be on shortly with my next post in about 15 mins.

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http://www.pooleconstruction.net

Duane1982

I had my web guy/wooden boat restoration contractor/ friend put all the keywords in a txt file so it wouldn't plug up the page here because there are so many.

If you would rather have them on here I can either post them or someone else can. Here's the link:

http://pooleconstruction.net/work/keywords.txt

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http://www.pooleconstruction.net

cmecham

Ed,
That's a tall order. If you want to stick with free or nearly free I would suggest that you use Joomla or do a Wordpress blog. If you're willing to spend some money you should probably get DreamWeaver, but don't buy it directly from Adobe. There are places online where you can get it for less than $300. Heck, you can even design a web site in MS Word! It will be clunky and difficult, but you can do it. You might also try FrontPage. As a companion package you'll want some sort of photo manipulation software. Of course PhotoShop is the premiere application, but it's not cheap either, and it can be complex.

If it were me, I'd spend the money to get the right software instead of fighting with some lesser tool to make it do what I want. You probably invest in good roofing tools. Your web building software is also a tool for your business.

Just a thought . . .

Craig

Ed the Roofer

I also said nominal cost, so that value is to be determined by the end user and the desired results.

So, I was investigating a few

Site Build It, http://tools.sitesell.com/

xsitepro 2, http://www.xsitepro.com/home-.html

Joomla, http://www.joomla.org/

Coffee Cup, https://www.coffeecup.com/store/

WordPress, http://wordpress.org/

Blue Voda, http://www.bluevoda.com/website-builder.htm

Website Baker,
http://start.websitebaker2.org/en/introduction.html

Homestead, http://www.homestead.com/

Design Dashboard, http://www.designdashboard.com/

Tip Top Website, http://www.tiptopwebsite.com/

Allaire, http://www.irt.org/software/sw012/index.htm

Web Easy 7,
http://www.avanquest.com/USA/small-b...FRlRagod5UD5YA

edit to add:

http://www.google.com/search?hl=en&q...ns&btnG=Search

Drupal,
http://drupal.org/
http://leveltendesign.com/win-with-d...FR0SagodYn-qnQ

Easy Web Content, http://www.easywebcontent.com



Well, thats the short list for now, but I know there will be additional suggestions.

Ed

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silvertree

I've been using this http://www.easywebcontent.com

$10 a month, its OK, as I get used to it. I have not tried others, so I can't compare.

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Vote for Pedro
Kitchen, bath, St Paul remodeling
Minneapolis Remodel Blog
203K Loan Consultant Minnesota

terrytnt

Let me tell you I am so glad I found this forum.
I work for a manufacturer of sunrooms who will go unnamed so as not to advertise. We have a nationwide network of contractor/dealers and one of my jobs is to help these guys with anything related to our niche industry and how to use tools I have written or the company has purchased on their laptops during a in home presentation or to what makes a website important to them no matter how small they are and how anti computer skills they are.

I am here to learn from you folks as in a few minutes browsing the posts I see that the same questions I get asked in our industry are being asked by all the other trades.

I am an old-timer as far as most of you go as I started in all of this back before Al Gore invented the Internet <smile> and had a BBS when it was a hobby.

Let me see if maybe I can help in your quest to make your site.
A Contractor's website has 3 main goals:
1...Information as to who you are and what you stand for. This site will be the deciding factor to whether the contact you to become your next client.
2....Giving them enough information as to what you do and have done to set yourself up as the definitive local expert in your field. This is where your PHOTO GALLERIES, BEFORE & AFTER GALLERIES do their job to show off your work!
3....After all this the Last goal is to "Convert" them into a LEAD. I do not care how you got them there, but once they are there, they have to either Pick up the Phone and dial the number listed on EVERY page of your site, send you an E-Mail, also on EVERY page, and lastly Click on the "FREE In-Home Estimate" Button Displayed again on EVERY page that allows them to request information on any or all of your services or products.

If you have created a Google Analytics account (free), you can track everything your visitors do and that's the best tool out there for you to make a determination as to whether your hard work has paid off, and also where to tweak things to improve your results.

I hope I have helped and also have maybe swayed some of the "Holdouts", that a website is a Must in today's world for Contractors.

Terry

Ivinni

Ok guys. Here is the deal.

All those can get the job done.

It does not matter which you choose.

What is important is that you are comfortable with and knowledgeable of the way it works and can get the changes you need to make, made quckly and accurately.

We are goining to seo the pages so well, the pages can look like dog **** in the begining and you will still get customers from it. The looks and lay out of the site will be the last thing on our list.

Here is the general plan:

1-Find relevant keywords for the best SEO content,

2-Test those keywords for conversion rates,

3-Use the best converting keywords to build content around and produce enough content until your customers will believe you are the Encyclopedia Brittanica of free content (for your trade) in their area.

Note: Content is king, because Google loves RELEVANT content, because the searchers (your customers) love the FREE content. Searchers don't care about you, they care about solving their problems. Have you ever visited the DIY? What they already realize is that they need a professional. That is why they are looking for site. When they get there, they DO NOT want to hear about YOU! They want here about what you can do for them, ie; knowing you are expert and articulate enough for them to consider you an EXPERT and that you will and can see it through to their satisfaction.

4-Once we have the keywords that we KNOW, through keyword tracking, are converting and are sure enough winners, we will then test layout and colors to see which convert. Doing it conversely could mean wasting a bunch of time testing layout and colors that may have to be changed later.



Now, pick one and let's move to next level.

PS. This is going to be time comsuming enough so don't create another learing curve for yourself. But IF you decide to learn something new, go find out how to use Wordperr on YOUR site.

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its not going to get better with straps, or new footings or even aroma therapy.

Ivinni

From a PM with Paul (Silvertree):


He has identified what his best keywords are by using analytics (dude you are so far ahead of everyone else by having analytics installed on your pages and now we have to develop techniques to squeeze all there is in that information)


Firstly, SEO is not expensive in you understand how to get done.


OK, you 550 visits monthly. Minus the ones from CT that don't count, your at 400. We are going to set a goal for 4000 for ourselves.

Bounce rate of 50% after two minutes.

I am going to to check it out and come back after I see why.

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its not going to get better with straps, or new footings or even aroma therapy.

Ivinni

Paul, what is this? I found it at the top of the first page.It probably needs to go away.

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its not going to get better with straps, or new footings or even aroma therapy.

silvertree

Thats the guy working on the site I think? I don't know what it is, or how it got there, unless I did it when changing content. I put a new article a week in my site.

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Vote for Pedro
Kitchen, bath, St Paul remodeling
Minneapolis Remodel Blog
203K Loan Consultant Minnesota

Ivinni

where are the articles located?

I did not see a link for them.

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its not going to get better with straps, or new footings or even aroma therapy.

Ivinni

Did you know you have a hyper link to Braineyquote.com under this name?

John Ruskin

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its not going to get better with straps, or new footings or even aroma therapy.

rivetslag

That's a Document Type Definition (DTD). Somehow the < got deleted from the beginning of the tag, that's all. It is supposed to be there. I'm not sure why your guy chose XHTML Strict, because your site doesn't conform to that standard (check at validator.w3.org).

"View page source" on this site for an example, it's always on the first line, before the <html> tag.

(Sorry to just pop in unintroduced, I've been following the thread through association with Duane1982).

Ivinni

That's quite alright. You answered a question we might have struggled with!

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its not going to get better with straps, or new footings or even aroma therapy.

silvertree

I change quotes and I get them from brainy quote. I just copy and paste.
The articles are short articles I write and they are on my Wow page and DIY page. Like 10 things to do before hiring a kitchen company.
My site is being reworked, I asked the guy to template a similar design and colors. I like the red!
I also asked him to remove the tables, because with my experience I have to work within tables, because I don't know how to move them. I don't know what I'm going to end up with because I never got a proof to give my opinion on.
Also I asked this guy to put my partner links somewhere
Cambria, Woodland cabinets and some others.

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Vote for Pedro
Kitchen, bath, St Paul remodeling
Minneapolis Remodel Blog
203K Loan Consultant Minnesota

Ivinni

OK Paul, now you know what keywords you are already seo'd for.

We need to expand that list with more keywords that Google says are relevant.

Follow the instructions and ask any questions here in thread. You are gonna get stuck so don't worry about that. Keep your eye on the goal.

If you feel like your heart is gonna thump out of your chest at the thought of getting this done, let me know

This is what your main page is optimized for according to Google:

Showing keywords grouped by these terms:
kitchen cabinet (29), kitchen remodel (17), kitchen design (12), bathroom remodel (11), kitchen (61), remodel (15), cabinet (17), bathroom (7), contractor (6), addition (11), countertop (6), Miscellaneous keywords (8)

Notice that the keywords you are beating your comp with are not on here?

Why would that be?

Content.

But since you do have good keywords you are optimized for, let's expand that list by getting synonyms and modifiers.

This is one of the hardest steps for most people and the reason that SEO "experts" want to charge too much. Let me make this clear:

THIS IS A VERY DIFFICULT STEP!

Do you think you follow step by step instructions or would you like for me to make a video tutorial?

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its not going to get better with straps, or new footings or even aroma therapy.

Ivinni

Where are the past articles you have written? Are they archived on your site somewhere?

They belong to you and are valuable. You should make them available for your readers, if they are informative and relevant to the problems they are trying to solve by visiting your site.

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its not going to get better with straps, or new footings or even aroma therapy.