Google Seminars For Success...

Ivinni

I will be attending Google's "Seminars for Success" in order to get the advanced training on Analytics (and Web Optimizer) in Sunnyvale, CA for three days starting on 2/10,

and then in San Diego for two days starting on 2/17 for Adwords 301 and 302.

http://www.google.com/adwords/seminars/topics.html

In case no one knew (I just found out about these seminars but have been learning using the online tools up till now), Google sanctions these seminars to help anyone who wants to, get to expert level in search marketing and web site optimization.

Pretty cheap, in my opinion, at $250/day, considering the hundreds of hours I have spent learning on my own for the past two years.


Anybody in the area up for a cocktail or want to attend the seminars?

I know, I'm geeking out.

__________________
its not going to get better with straps, or new footings or even aroma therapy.

Ivinni

AdWords 101

What is AdWords 101?

AdWords 101 lays the groundwork for a successful campaign. If you are just getting started with AdWords, this is the seminar for you. Attendees leave with a better understanding of how the AdWords system works, how campaigns should be structured, and how keyword lists and ads are developed. We also introduce Google Analytics and conversion tracking, provide an overview of your advertising options, and explain the billing cycle.
What does this cost include?
Is AdWords 101 the right course for me?
AdWords 101 is our most basic seminar. It is helpful if you have already created an AdWords account and have familiarized yourself with the user interface. However, if you are completely new, we do start from the beginning, with opening an account.
What does AdWords 101 cover?

Morning session Afternoon session Introduction to online advertising & Google AdWords

• Types of online advertising
• Basics of pay-per-click advertising
• Introduction to AdWords
  • Features
  • Benefits
  • Basic terminology

Developing Quality Keyword Lists

• How to Develop a List
• Using the Keyword Tool
• Using the Edit Campaign Negative Keywords Tool
• Creating Compelling Ad Text
• Developing ad variations
• Ad writing workshop

Creating Your Account

• Creating an account

Creating your Campaigns

• Creating a campaign, step-by-step

Understanding Your Statistics

• Understanding campaign, ad group, and keyword statistics
• Editing Campaign Settings
• Editing CPCs

Tracking ad performance

• Conversion Tracking
• Google Analytics

Optimizing to:

• Increase conversions
• Increase traffic
• Increase Quality Score
• Improve landing page quality

Using the Google Network

• Ad types (Image Ads, Local Business Ads, Mobile Ad, Click-to-Play Video Ads)
• Placement targeted campaigns
• CPM bidding

Beginning Optimization
(Definition: Optimization is the process of modifying your ad campaigns to improve the quality and performance of your AdWords ads.)

• Using the Report Center
• Campaign Optimizer
• Location targeting
• Demographic bidding

Billing & Reports

• Understanding Billing
• Billing Cycle

Open Q&A
What's next after AdWords 101?
AdWords 101 and AdWords 201 are always offered on back-to-back days so that you can continue and build on your learnings. Taking both classes together is useful because one day is not enough to cover all of the tools and features of the system. AdWords 101 focuses on how the system works, and how to set it up properly. The second day, AdWords 201, allows you to learn about fine-tuning campaigns, using additional tools, and more advanced techniques.

__________________
its not going to get better with straps, or new footings or even aroma therapy.

Ivinni

AdWords 201

What is AdWords 201?

The AdWords 201 class expands on the basics introduced in AdWords 101. Now that you know how AdWords works, we move on to how to optimize your campaign for maximum performance. We spend more time on keyword list optimization and introduce additional tools, including AdWords Editor and third party tools. Attendees also learn how to self-diagnose the health of their campaigns, determine return on investment (ROI), and adjust bids.
Is AdWords 201 the right course for me?
AdWords 201 attendees should have either attended AdWords 101, or have an existing, active AdWords account. To get the most out of the seminar, we suggest that you already be familiar with the basics of campaign creation, keyword match types, and creating ads.
What does AdWords 201 cover?

Morning session Afternoon session Introduction

• Definitions & terminology

Creative workshop

• Creating Compelling Ads
• Dynamic Keyword Insertion
• Small Group Ad Writing Workshop

Optimization Techniques

• Location targeting
• Demographic bidding
• Site and category exclusion
• IP Exclusion

Keyword List Optimization

• Determining the value of a keyword
• Refining your keyword list
• Other keyword generation tools

Understanding ROI

• What is ROI?
• Why should this be important to me?

Advanced bidding options

• Advanced Ad Scheduling
• Position Preference
• Conversion Optimizer

Managing Accounts

• My Client Center
• AdWords API

How to use AdWords Editor

• Making large-scale changes
• Copying or moving between campaigns, Ad Groups, and accounts
• Performing advanced searches and edits
• Collaboration

Why Can't I see my Ad?

• What are the reasons as to why my ad is not showing?
• How to self-diagnose
  • Ad Preview Tool

Introduction to Other Campaign Options

• Television Campaigns
• Audio Campaigns
• Print Campaigns
• Ad Creation Marketplace

Open Q&A
What's next after AdWords 201?
AdWords 101 and 201 provide you with all of the basics you need to know to run a good campaign, but AdWords 301 and 302 take you a step further, introducing the strategies and advanced tools that the professionals use. If you are looking to become a more savvy online marketer, you should check out AdWords 301 and 302.

__________________
its not going to get better with straps, or new footings or even aroma therapy.

Ivinni

AdWords 301 & 302

What is AdWords 301 & 302?

AdWords 301 & 302 are our advanced AdWords courses, designed for seasoned advertisers that are seeking the up-to-date, in-depth techniques the pros are using to achieve their advertising goals with Google AdWords. AdWords 301 & 302 take you beyond the basics into strategies for long-term online advertising success. Among other topics, the seminars dive in-depth into how to test your ads to determine your ideal ad, assess buyer intent to choose the most effective keywords, implement landing page tests to maximize your conversions, and best utilize your Analytics data.
Can I attend only AdWords 301 or only AdWords 302?
Yes. Each seminar is a full day, and you may attend either day – or both days. Please check the course descriptions below to see which seminar best fits your needs.
Is AdWords 301 or 302 the right course for me?
This full-day, in-person course requires that an attendee already understand AdWords terminology, account navigation, search engine marketing concepts and AdWords tool usage. Marketers that have previously attended the AdWords 101 or AdWords 201 seminars will learn how to use the skills learned in those seminars to create a successful long-term strategy for their campaigns.
What does AdWords 301 cover?

AdWords 301 focuses on advanced optimizations that you can use to drive more profit from your campaigns. It also dives into some of the more advanced tools and features that AdWords has to offer.
Day 1 - Morning Day 1 - Afternoon

• Psychology of Search
• Best Practices for PPC Success
  • Understanding Keywords
    • Keyword research
      • Long Tail keywords
      • Wide vs Deep keywords
    • Negative Keywords
    • Search Query Reports
    Discovering Effective Keywords
    • AdWords Keyword Tool
    • Spidering websites
    • Competitive research
    Writing Effective Ad Copy
    • Connecting with the searcher
    • Unique Selling Proposition
    • Benefits vs Features
    Landing Pages that Convert
    • Showcasing the answer
    • Where to send traffic
    • Best practices
    • Usability overview
• Advanced optimization techniques
  • Boosting Your PPC Traffic
    • Dynamic Keyword Insertion
    • Ad Preview Tool
    • Increasing Page Views
    Increasing PPC Conversion Rates
    • Ad Copy Calls to action
    • Optimizing landing pages
    Morning Question & Answer

• Quality Score Demystified
  • What is quality score
  • How actual CPC is calculated
  • Quality score factors
  • How to increase your quality score
  • Using keyword reports
• Beyond Text– Multimedia Ads
  • Video ads
  • Image ads
  • Widget ads
  • Display Ad Builder
• Content Network Deep Dive
  • Overview of the Content Network
  • Data:
    • Placement performance report
    • Demographic Reports
  • Content Network Optimization
  • Placement Targeting
  • Enhanced campaigns
  • Content campaign organization
  • AdSense Preview Tool
  • Ad Planner
• Advanced Geographic Targeting
  • The technology
  • Effectively reaching local audiences
  • Local business ads
  • Geographic performance reports
• AdWords Editor – Quick & Easy Account changes
  • Demo of editor
  • Making large account changes in minutes
• Google Analytics Implementation
• Question & Answer

*** Special Bonus: Marketing in a Down Economy ***


What does AdWords 302 cover?

AdWords 302 focuses on advanced measuring and building on your success through conversion tracking, ROI analysis, and advanced bidding strategies. It also explores the benefits of testing various elements of your online advertising and gives you actionable tips on how to implement strategic tests.
Day 2 - Morning Day 2 - Afternoon

• Setting Profitable Business Goals
• Putting Your Ad Dollars to Work
  • Ad delivery
  • Bidding types
    • Max CPC
    • Preferred Bidding
    • Conversion Optimizer
    • Budget Optimizer
• Learn how to Track Conversions
  • Implementation
  • Measurement
• Exploring ROI & Profit
  • Calculating bids
• Effective Bidding Strategies
  • Position preference
  • Ad scheduler
    • Basic
    • Advanced
    • Time sensitive ads
  • By Location
• My Client Center
• Successful Account Organization
  • When to create campaigns
    • Content vs Search
    • Budget
    • Geography
    • Product or service types
    • Ad Scheduling
    • Mobile vs desktop
  • When to create ad Groups
  • Organizing ads and keywords

• Find Effective Messages through Split Testing
  • Overview of testing
    • Ad delivery methods
    • Statically relevant information
  • Ad Copy Testing
    • Advanced ad writing
    • Split Testing Ad Copy
    • Ad performance reports
  • Landing Page Testing
    • Where to send traffic for testing
    • How to test page layouts
    • Split testing landing pages
    • URL Performance Reports
  • Profit Per Impression
    • Combined landing page and ad testing variations
    • Understanding the reports
    • Lifetime visitor values
• Be more productive using AdWords Reports
  • Keyword Report
  • Search Query Performance
  • Other reports
• Google Analytics Reporting
  • Site Overlay
  • Conversion Funnels
  • AdWords account navigation
• Click quality and reporting
• Even more Tools for Effective Research
  • Ad Planner
  • SK Tool
  • Trends
  • Widget ads
• Resources
• Q&A

*** Special Bonus: Actionable Items: Step by Step: How to maximize results for your limited time ***

What's next after AdWords 301 & 302?
AdWords 301 and 302 are the most advanced course we offer. But in order to help you implement the seminar topics and continue your AdWords education, all attendees receive bound presentation books, a flash drive with course materials, and emails about all future updates to the presentation.

__________________
its not going to get better with straps, or new footings or even aroma therapy.

Ivinni

Analytics: Introduction & User Training

What is Analytics: Introduction & User Training

If you are a current AdWords customer, and you want to learn about how to track/monitor your website or campaigns, this seminar is for you.
Google Analytics Introduction and User Training is full day course that will introduce you to the basics of web analytics such as tracking referral sources, improving web design and content, and identifying visitor preferences. You will be introduced to these fundamentals and then shown how to apply these Google Analytics skills on your own website. Attendees leave with a better understanding of how Google Analytics works and what tools and reports would best serve their business.
Is Analytics: Introduction & User Training the right course for me?
Google Introduction and User Training is the first course that we offer in the Analytics seminar series. We have found that past attendees with responsibilities in the areas of marketing, business analyst, web development and sales have benefited from this seminar. It is helpful if you've already created an Analytics account and have a website or blog that you can refer to, but this is not required. We start from the very beginning, introducing you to the fundamentals of web analytics, and we will have live examples to show you.
What does Analytics: Introduction & User Training cover?

Morning session Afternoon session Introduction to web analytics

• The Google Analytics story, introduction to complementary Google products
• Successful Web Analytics Approaches
• Case study

What do you want to track?

• Key Performance Indicators (KPIs)
• Traffic Sources analysis
• Lead Generation metrics
• Branding and Rich Internet Application (RIA) metrics
• Keyword analysis
• Website design/Site Content Optimization
• E-commerce

Case Studies Reports interface

• Introduction to reports: Overview, Visitors, Traffic, Content, E-Commerce
• Discuss interface features
• Date selection tool
• Exporting and saving reports
• Customizing dashboards
• Emailing reports

Optimizing AdWords and PPC campaigns

• Campaign tracking
• Targeting campaigns around location, site, time of day, keyword position
• AdWords tips and tricks: budget controls, keyword types

Introduction to experimentation and tracking

• Ad Creatives, Landing Pages, Refining Keywords, Shopping Cart Funnels
• Manual Campaign Tracking
• Other Google products: Website Optimizer, Feedburner, Webmaster Tools

Creating a data driven culture Administrative interface

• Setting up an account and profile
• Adding users
• Overview of standard filters
• Overview of Goals and funnels
• Overview of Site Search
• Linking with AdWords

The Importance of Goals

• Non e-commerce vs. e-commerce

Case study Troubleshooting

• “Not set”, “other”, sampling, set up, linking
• Common errors and how to avoid them
• Help Center, GAAC program, Discussion Forum

Open questions & answers What's next after Analytics: Introduction & User Training?
Google Analytics Introduction and Advanced Implementation seminars are offered on back-to-back days so that you can continue to build on your learnings. Taking both classes is useful if you want to learn what Google Analytics is and how to optimize it for your own business.

__________________
its not going to get better with straps, or new footings or even aroma therapy.

Ivinni

Analytics: Advanced Technical Implementation

What is Analytics: Advanced Technical Implementation

From the basics of setups and configurations to advanced features and report interpretation, you'll be well on your way to understanding and measuring exactly what your website is doing for you! Google Analytics Advanced Technical Implementation will help you better leverage the insights found in your Analytics report by covering topics such as how to set up goals and funnels, advanced tracking, setup tips, best practices, and analysis techniques.
Is Analytics: Advanced Technical Implementation the right course for me?
Google Advanced Technical Implementation is the second course that we offer in the Analytics seminar series. While this is a more "technical" seminar than the Intro course, the materials are delivered in a way that even the novice will understand. We have found that past attendees with responsibilities in the areas of; marketing, business analyst, web development and sales have benefited from this seminar as well. It is helpful if you have already created an Analytics account and have a web site or blog that you can refer to, but it is not required. We will review some fundamentals and then go into advanced topics with a ton of tips and tricks so you leave with action items to implement immediately.
What does Analytics: Advanced Technical Implementation cover?

Morning session Afternoon session Intro: Successful web analytics approaches/Creating a data driven culture

Overview

• Architecture and process
• Intro: the .js file
• Managing Profiles
• Review: Emailing and Exporting
• Advanced Filters
• Case Study

Goals and Funnels

• Dynamic Goals
• Cross-domain tracking
• Shopping Cart Funnels
• RegEx

Advanced Profile/Filter Combos

• Segmenting Traffic
• Testing
• Raw Data profiles & other advanced situations

Advanced tracking

• Marketing campaign tracking
• Custom segmentation
• Event Tracking: Tracking Flash, Ajax, Javascript, Rich Internet Application
• Outbound link tracking
• Checkout integration
• Site Search report

Code Customizations

• 3rd party developed
• Unsupported techniques and .js additions or modifications

Introduction to Urchin Software

__________________
its not going to get better with straps, or new footings or even aroma therapy.

Ivinni

Website Optimizer Seminar

What is Website Optimizer: Introduction to Landing Page Optimization?

This course will teach you how to increase your site's conversion rate with website testing. You'll learn how you can use Google Website Optimizer to run landing page experiments to turn more of your website's visitors into customers. The course covers how to run your first experiment, best practices in landing page design, and advanced testing strategies.
Is Website Optimizer the right course for me?
If you want to increase your website's effectiveness, then this course can help you. The course doesn't assume any prior knowledge of website testing, so even if you're just starting you'll be able to keep up. Also you don't need to be an AdWords advertiser or use Google Analytics to benefit from this course.
What does the Website Optimizer Seminar cover?

Morning session Afternoon session The Big Picture and how Website Optimization fits in

• The conversion life-cycle
• Introduction to post-click optimization
• Introduction to landing pages
  • What is a landing page?
  • The economics of poor landing pages
  • Top mistakes in landing page design and how to fix them
  • Best practices to increase conversions

Introduction to Testing

• What is testing?
• How does testing work?
• Understanding the two types of testing: A/B and Multivariate

Introduction to Google Website Optimizer

• How Google Website Optimizer works
• How to Run an Experiment
  • Picking the right pages to test
  • Implementing tags
  • Reading and understanding reports
• Lab Session- Implementation
• Implement Website Optimizer on your own page or observe instructor implementing Website Optimizer on an existing website

Advanced Testing Strategies

• Advanced implementation
• Running multi-page tests
• Google Analytics Integration
• More best practices and tips and tricks

What next after Website Optimizer Seminar?
Currently, we only offer one course on Website Optimizer though we're considering offering an advanced session in the future. If you're looking to increase your conversion rate further, consider the AdWords 301 course, which will help you develop a landing page strategy and write high-performing ads. Also consider the the Analytics 101 course, which will help you measure the performance of your website.

__________________
its not going to get better with straps, or new footings or even aroma therapy.

silvertree

This may be asking too much, but after you get all these smarts we could start a thread to learn a little of this.

__________________
Vote for Pedro
Kitchen, bath, St Paul remodeling
Minneapolis Remodel Blog
203K Loan Consultant Minnesota

Ivinni

Wow. After seeing all the bullet points, I realized that I am almost half way with a lot of work left. That is scary.

__________________
its not going to get better with straps, or new footings or even aroma therapy.

Ivinni

That is one helluva bullet list to go buy, ain't it?

Maybe we can just keep this one going and anyone can look at the list of bullets and ask their questions.

What did I just say?

__________________
its not going to get better with straps, or new footings or even aroma therapy.

timtim2008

yes it sounds like its worth it

Ed the Roofer

That is very gracious of you to pay to take the classes and share the information.

Thank You,

Ed

__________________
Please Stay Tuned For A Very Important Message From Our Sponsor
http://www.rightwayroofingcompany.com/ www.rightwayroofingcompany.com
Roof Estimates, Roof Repairs, Roofers, Roof Leak Help, Elgin, Carpentersville, East Dundee, West Dundee, Sleepy Hollow, Algonquin, South Elgin, Huntley, Lake In The Hills, Illinois

Ivinni

Deleted. but you should have seen it. It was a riot!

Ed the Roofer

I was thanking you.

I don't get your reply?

Ed

__________________
Please Stay Tuned For A Very Important Message From Our Sponsor
http://www.rightwayroofingcompany.com/ www.rightwayroofingcompany.com
Roof Estimates, Roof Repairs, Roofers, Roof Leak Help, Elgin, Carpentersville, East Dundee, West Dundee, Sleepy Hollow, Algonquin, South Elgin, Huntley, Lake In The Hills, Illinois

Ivinni

No Ed, that wasn't for you.



Your post was accepted as sincere and so is my offer.

__________________
its not going to get better with straps, or new footings or even aroma therapy.

Ivinni

Ok, now that the feathers have settled ( if you missed it, it was a good one),


Here is my proposal:

I will help anyone who wants the help do a complete site (Silvertree?) and we will work on it until it is finished and producing the results you want. From design and content testing to SEO and PPC even. Whatever it takes to make it successful and profitable. I will take two gitters only.

In return, I would like for those two to make a donation to the the boys and girls club in Minneapolis here:

https://secure2.convio.net/bgca/site...donation=form1


I want to pay forward some of the help I have received in the past.

This particular charity speaks more to me in that my mentor, Ray Usher, of http://www.superl.net/ in Minneapolis, grew up in the projects there and made it out to become the largest curtainwall insulator in the country and a successful and important man that was willing to share his time and knowledge with others who needed his help (me, mainly). I wouldn't have had the success I have experienced without him.

Ray is gone now and when he died, I had to start thinking like a pilot instead of thinking like the student, if you know what I mean.

So, here we go. Paul?

P.S. I will answer questions for anyone else that has them and will ask for nothing in return. BUT, if you can make a small donation to this charity, please do. $5 is not very much, but from many it can help make a difference for some kid that does not have someone to look up to and learn from.

__________________
its not going to get better with straps, or new footings or even aroma therapy.

cmecham

That's a very generous offer, Ivinni! FYI, I've been to all of these seminars and had a ton of additional training. Here's my advice as a "vet". These seminars are great, but it's like drinking from a fire hose. By the time you're done your brain will hurt. If I had it to do over again (and I might do just that) I would do the following things:

1. Eliminate distractions. If you're going to take your laptop with you, don't log in to the internet during the seminar. Incoming mail, IMs, Skypes, etc. will distract you. You'll need ALL of your concentration because the information comes at you so fast.
2. Take copious notes! You'll get a thumb drive with the presenter's materials on it along with a print out of every slide, but don't rely on those things to jog your memory. Take notes until you feel like you hand will fall off.
3. Ask questions. The presenters move very fast and are incredibly knowledgeable. Even if you have to corner them after the day is over or during a break, get your questions answered during the event. They're not famous for replying to your questions via email afterwards. Don't assume you're the only one in the room who has a question. You may be accused of being annoying, but better that than walk away having wasted your time.
4. Teach someone soon. The best way to retain what you have learned is to teach it to someone else. The more quickly you do it, the better you will retain the information. What you've offered to do here will be helpful not only to the people you're working with, but also to you in solidifying your grasp of the concepts.

You're a brave soul to offer to spend the kind of time it will take to help people in this forum. You'll have a great experience at the seminars. They are well worth the investment and your knowledge will pay off for some lucky person(s) on the forum. Good for you!

Craig

Ivinni

I figured as much! If had not been studying or two years on my own (and through IM forums. I doubt I would be able to grasp even the nomenclature necessary to understand what's going on.

Very good info, only available from some one who has been there. Thanks.


Point taken. I have done the same thing in my self study and have a thick three ring binder to prove it, which I have to refer to often.

I'll be sure to pester the dog sh!t out of them until I get my money's worth.


That has been what I have wanted to do here. I have a lot of info and I know that if I don't put it to use immediately, I will begin to lose it. As much as it will benefit others, this offer was kind of selfish for the reasons you said above. I hope someone will take advantage.


Well, I know it will force me to go to whatever lengths it will take to make a successful operation for someone. It will be part challenge, and part trying like hell not to be a liar.

I hope the seminars will be the point where the mystery will be removed from the equation as far as this type work goes. Even though I have learned volumes up to this point, I can see from the bullet lists of the training modules that I still have a long way to go.

I appreciate the advice and the encouragement.

Also, it would be helpful if you kept an eye on this thread and helped out from time to time. Based on the posts I have seen from you so far, you are a valuable asset to everyone here as well.


Silvertree has committed to a donation to the boys and girls club of Minneapolis. I hope he will share the amount with everyone here as I believe it may inspire others. But, money is a personal thing to most and I will allow him to devulge the amount or not.

When everybody gets ready...

__________________
its not going to get better with straps, or new footings or even aroma therapy.

cmecham

Thanks for the compliment. I hope that what I have to say is valuable. You are obviously interested in giving something back. So am I.

Craig

Ed the Roofer

Here is what I would like to do.

I have spoken to and mutually agreed with Ivinni to relay the entire building and development concepts that he has spoken of, so that there will be 100% transparency in what needs to be done in the background to make this work for anyone, from domain selection and registration to site planning to development and tweaking to releasing it online and then how to optimize it for the most productive results.

Although I have a recently made site, I would still like to learn to not only build a site from scratch, having someone to bounce off of for a guide, but then how to learn to do all of the SEO and SEM tips that continually get discussed, but then get lost in the convoluted mess that I call my memory.

So, I have decided to get some version of a cms wysiwyg website editor to build a site from scratch, which in my case, will be able to make offerings that are not just Roofing Specific, as my current site is.

Last year, I started to do siding replacements, due to the volume of hail damage calls in the area and I was definitely not in a position to get myself marketed productively to beat out the majority of out of town storm chasers.

Additionally, I would like to sub out a qualified contractor for vinyl and/or fiberglass window replacement projects with an associated add on for energy efficiency of providing blower door testing and energy audits, through a very highly qualified contractor.

So, now I can propose to supplement my trade knowledge with the remainder of the exterior renovation products and hopefully, by becoming more diversified, allow for continued growth in a supposed down market.

All of this discussion and step by step deployment of tactics will be recorded on a continuing basis, so that all of us can learn together, from beginning novice, to the most studious and advanced webmaster and seo expert.

My first homework assignment is to decide on which website building software should be used.

I desire to select something that is either free, or very nominally priced and readily available, which has a minimal or zero learning curve, providing that the user knows something like Word and a few other minor computer functions.

Along with that, it would need to be something that is updatable and has the close to newest current features that are abuzz in the website building industry.

So, along I go, in search of the perfect and most economical and simplest site builder to be found.

What should I use that meets these requirements? We shall see.

Ed

__________________
Please Stay Tuned For A Very Important Message From Our Sponsor
http://www.rightwayroofingcompany.com/ www.rightwayroofingcompany.com
Roof Estimates, Roof Repairs, Roofers, Roof Leak Help, Elgin, Carpentersville, East Dundee, West Dundee, Sleepy Hollow, Algonquin, South Elgin, Huntley, Lake In The Hills, Illinois