Google And Home Advisor - Page 2 - Marketing & Sales - Contractor Talk

Google And Home Advisor

 
Thread Tools Search this Thread Display Modes
Old 12-20-2017, 11:06 AM   #21
This space for lease
 
RangoWA's Avatar
 
Trade: General
Join Date: Jun 2014
Location: WA State
Posts: 5,309
Rewards Points: 4,628

Re: Google And Home Advisor


Quote:
Originally Posted by MOTB View Post
Sorry for putting you on the defensive. I was just looking to offer some friendly holiday advice. I really would enjoy talking to you since your questions are clearly showing you are unaware of what you are missing. I would bet there would be a handful of service providers and forum members that could easily go into many forms of replies. But it is holiday time and I just thought I could help you. I understand that it seems this is not an interest of yours. Either way, Happy Holidays and Good Luck with your marketing efforts.

The rest of my reply is geared towards the silent majority of people who come here to read and learn but may not reply. Here is the issue about the power of online marketing, and it is a massive opportunity. Do not for one second discount it.

There are two issues when it comes to online marketing:
1) Being found when people do not know your company, and
2) The image you present once you are found.

The original comment was "How can you review me from a website?". There are two different answers, one towards search engine optimization and one from a visual perspective. When it comes to Search Engine Optimization (SEO), there are many many topics that can be discussed. Some are very easy to see and correct, and some are more technical. When it comes to the visual perspective, there are many elements including the services and locations you target, the pictures you show, the customer reviews I can see, etc.

The opinions are all honest, especially when they are coming from a prospect who is validating your business. A prospect will not tell you if they could not find your company. A prospect will not tell you if they were not impressed with your website (which appears different on a desktop or tablet or phone).

So I revert back to my original friendly suggestion to focus on your own website marketing and do not discount Google since there is a world of opportunity, in both the Organic (Free) and Advertising (Paid) sections.

Have a good start to New Year.
You didn't put me on the defensive. You talk down to me as if you were my superior and I need your professional guidance, then you wish me a good new year. I never liked salespeople much.

A visual perspective says nothing about a business relationship with me. I could have ripped off the images. You proved my point, reviews are like reading restroom walls.

Nor did I say I needed any marketing, I responded to the steamy sales pile I saw. Obviously you have skin in the game but I have no invested interest in what people believe.

The "organic" search (what a term) won't show up if enough sales people convince enough businesses to hog up the first 3 or 4 pages. So I guess I wasn't clear enough after all.
RangoWA is offline  

Warning: The topics covered on this site include activities in which there exists the potential for serious injury or death. ContractorTalk.com DOES NOT guarantee the accuracy or completeness of any information contained on this site. Always use proper safety precaution and reference reliable outside sources before attempting any construction or remodeling task!

   

Advertisement

 

Old 12-20-2017, 04:02 PM   #22
Non-conformist
 
cbscreative's Avatar
 
Trade: Builder of businesses
Join Date: Dec 2008
Location: Michigan
Posts: 1,581
Rewards Points: 1,224

Re: Google And Home Advisor


Quote:
Originally Posted by RangoWA View Post
Last I heard, web design was not cheap. Then it has to be maintained.
Both are true. My statement about being cheap was comparative; 10-15 years ago it would have been cheap in contractor trades. The playing field is different now.

Even with that, it's still comparatively cheap. Consider phone book ad rates when they were still effective. Even without factoring the inflation, the same dollars toward a web presence would now have you ruling in most markets. A good case can easily be made for Google and the Internet bringing down the costs of marketing rather than up. It's up from the earlier days of the Internet, but not up from the days before that. Then there's the difference between the power a web site and a phone book ad.

You've made your position plenty clear and that's good since I doubt anyone, including us "sales people," would care one way or the other if your position is working for you. It's just not for everyone and I would second Brian's point about the dangers of ignoring the opportunities available for most contractor business models. Your assertions may not be detrimental to you, but they certainly could be for others here.
__________________
Steve Chittenden (aka cbscreative)
Web/SEO geek, artist, writer... but don't ask me for tool advice.
cbscreative is offline  
Old 12-20-2017, 04:10 PM   #23
Hair Splitter
 
TNTSERVICES's Avatar
 
Trade: General
Join Date: Aug 2010
Location: Naperville, IL
Posts: 17,802
Rewards Points: 132

Re: Google And Home Advisor


Quote:
Originally Posted by cbscreative View Post
Let's approach this from a different angle here, Rob.

I started my current company in early 2002 and started developing web design skill in the late 1990's. That has provided a good scope of experience with which to make observations.

Going back briefly to the early days of commercial Internet, the early adapters were largely the affluent which would certainly represent the target market for contractors.

That's a wrong assertion. The affluent are usually the cheap bastards or the one's that only hire the most expensive outfit.

Trying to find contractor services online was a frustrating quest back then.

As it was for anyone looking for anything on the internet back then.

Here's the problem. Buyers wanted to see your work online but contractors were largely ignoring that desire, choosing instead to focus on the fact that they didn't need a web site and missing the opportunity to create it for their buyer's benefit.

How is that a problem when you are booked without it? How is that a problem when you have never needed it nor know of anyone else that has "needed" it to gain a customer base?

Going back to another market state during that time, since so few contractors recognized the value of a web site, ranking was easy.

Again, this is your problem you think contractors needed to see the value, when they had (and still do) enough work to choke an elephant.

Developing an effective site that ranked well and converted visitors was cheap.

Only because no one was doing it. Add in a thousands competitors and it's not so cheap to maintain your ranking. Are you seriously suggesting if more contractors had adopted it earlier it would be cheaper and big corporations wouldn't take advantage of their leverage?

It has long floored me that many of the same contractors, who previously and perpetually spent thousands on phone book ads, snubbed investing in a well designed web site that had greater potential at a fraction of the cost. Lead gen had no problem taking advantage of this mindset. Combined with the wide open opportunity, it was destined to explode.
And I completely disagree with your conclusion.
Lead generation filled a void that will never be satisfied with a contractors website...referrals. Seeing someone's work is just a small piece of the puzzle. I know plenty of hacks who have pics of excellent work. It's more about trust and a company website can only do so much. The public wants to build trust and the best way to do that is by hearing other's opinions on their possible choices.

But hey, what do I know? I just have to deal with it on a daily basis.
__________________
Tried & True on Facebook
Tried & True Website
Quote:
Originally Posted by CarpenterSFO View Post
You ask for your money frequently, and you collect it quickly, else you stop working immediately.
TNTSERVICES is online now  
   
 
Old 12-20-2017, 10:04 PM   #24
MyOnlineToolbox cofounder
 
MOTB's Avatar
 
Trade: contractor marketing, website education & strategy
Join Date: May 2009
Location: Florida
Posts: 980
Rewards Points: 3,142

Re: Google And Home Advisor


Quote:
Originally Posted by RangoWA View Post
You didn't put me on the defensive. You talk down to me as if you were my superior and I need your professional guidance, then you wish me a good new year. I never liked salespeople much.

A visual perspective says nothing about a business relationship with me. I could have ripped off the images. You proved my point, reviews are like reading restroom walls.

Nor did I say I needed any marketing, I responded to the steamy sales pile I saw. Obviously you have skin in the game but I have no invested interest in what people believe.

The "organic" search (what a term) won't show up if enough sales people convince enough businesses to hog up the first 3 or 4 pages. So I guess I wasn't clear enough after all.
I looked over my words and can't see me talking down at you. Somehow you are reading it wrong. All I was trying to do was help steer you into a massive opportunity that you are unfortunately resistant too.

Was never trying to sell you anything, just thought I could help you appreciate what you are missing. And Yes, I know, you didn't ask for help. I just thought by your words you would benefit and obviously I was off base.

Either way, I can see you are not into the positive aspects of marketing, and that is OK, so happy holidays and best wishes.
__________________
Helping contractors find work with website marketing education & strategy planning

Last edited by MOTB; 12-20-2017 at 10:05 PM. Reason: Typo
MOTB is offline  
Old 12-21-2017, 06:51 AM   #25
This space for lease
 
RangoWA's Avatar
 
Trade: General
Join Date: Jun 2014
Location: WA State
Posts: 5,309
Rewards Points: 4,628

Re: Google And Home Advisor


Quote:
Originally Posted by cbscreative View Post
You've made your position plenty clear and that's good since I doubt anyone, including us "sales people," would care one way or the other if your position is working for you. It's just not for everyone and I would second Brian's point about the dangers of ignoring the opportunities available for most contractor business models. Your assertions may not be detrimental to you, but they certainly could be for others here.
The problem is I am not the one recommending anything for anybody, the shills here are. Can you comprehend the difference? I don't pretend to know what's best for others and you have no clue what I need, want or do.

If someone else wants to feed the google machine and help enrichen the parasitic cottage industry that flourishes off it that's their call. My point is that it clutters up the internet with a lot of garbage as websites compete for attention, relevance, hits and really doesn't serve the public.

That's the big difference I see with the internet versus the phone book days. The yellow page ads were what they were, everyone listed stayed listed all year. Now they can be pushed back into irrelevance as the hucksters convince businesses to invest more and more for top billing. That doesn't serve the public so let's not pretend. I sure won't.
RangoWA is offline  
The Following User Says Thank You to RangoWA For This Useful Post:
TNTSERVICES (12-21-2017)
Old 12-21-2017, 07:03 AM   #26
This space for lease
 
RangoWA's Avatar
 
Trade: General
Join Date: Jun 2014
Location: WA State
Posts: 5,309
Rewards Points: 4,628

Re: Google And Home Advisor


Quote:
Originally Posted by MOTB View Post
I looked over my words and can't see me talking down at you.
Unsurprisingly.
Quote:
Somehow you are reading it wrong. All I was trying to do was help steer you into a massive opportunity that you are unfortunately resistant too.

Was never trying to sell you anything, just thought I could help you appreciate what you are missing. And Yes, I know, you didn't ask for help. I just thought by your words you would benefit and obviously I was off base.

Either way, I can see you are not into the positive aspects of marketing, and that is OK, so happy holidays and best wishes.
Still the sales spin. What business opportunity am I missing out on? Are you doing to do the work? You assume to know quite a lot about my business and what we need. You're a sales guy and I'm a wallet. It's no more complicated than that.
RangoWA is offline  
Old 12-21-2017, 08:54 AM   #27
MyOnlineToolbox cofounder
 
MOTB's Avatar
 
Trade: contractor marketing, website education & strategy
Join Date: May 2009
Location: Florida
Posts: 980
Rewards Points: 3,142

Re: Google And Home Advisor


Quote:
Originally Posted by RangoWA View Post
Unsurprisingly.
Still the sales spin. What business opportunity am I missing out on? Are you doing to do the work? You assume to know quite a lot about my business and what we need. You're a sales guy and I'm a wallet. It's no more complicated than that.
Yes, I do know A LOT about online marketing, and A LOT about this as it relates to the industry. But that is not the point. What I was politely trying to do, for Free, was guide you to opportunities that you can get for your business.

I personally do not view you as a wallet since I do not target people who do not believe in marketing. And I definitely do not target those who are not receptive to education. So it is not complicated since I am not trying to sell you a thing.

But what I am trying to sell, for lack of a better word, is the concept for all the silent people who read this, is the answer to your question.
The business opportunity you are missing out on is "Getting More Quality Leads on a consistent basis when you do not have a strong online marketing presence."

Google, and other search engines, and other social networking environments, provide a world of opportunity for people to find your business, qualify your business and contact you. And you can increase your value, including your price, when people see you as a go-to company before they even say hello.

Have a great website presence (including SEO marketing topics), and people will find you. Yes, it may take time to compete against the lead gen companies but it is doable (and I have so many reviews on this topic than I can count).

Have a great Facebook presence, and friends & neighbors of customers can easily be referred to you. It is doable with an easy strategy.

Have a great YouTube presence, and so many people can learn about your business while listening to exactly how you want to promote it.

Have a great testimonial presence, intermixing Google Reviews, Facebook Reviews and direct reviews posted on your website, and then new prospects will trust you more, before even saying one word to them while in sales mode.

Unfortunately Marketing is one of the weakest business elements of most construction companies. That is the reason why so many of these lead generation companies exist in the first place. The vast majority of consumers can not find service providers simply because the contractors do not embrace marketing as a major aspect of growing their business for the long haul.

Perhaps you may be getting by on word of mouth, etc., and that is great. But that would then mean you can do even better simply by using Facebook (for Free). In fact, I just helped a guy (in your neck of the woods) create his first website after growing his entire business using Facebook. But he did not want to just rely on that one tool. So he created his first website and is already generating leads after having his site live for a few months.

Not having an online presence in today's world in one step away from not having a cellphone. In other words, it is not a smart bet. You can fight it and ignore it, but it is not a smart business move.

And RangoWA, you actually believe in this more than you realize. Think about it this way, you have way over 4000 posts here. Let's conservatively average it to 4000 for easy math. Assume it takes a total of 5 minutes each to read something and reply. That is 20,000 Minutes spent responding to the virtual world. Let's conservatively keep 75% of that time here on the forum, and let's conservatively give 5,000 minutes to your own online marketing. That is almost 3 Solid Months of time you could have spent building a website, learning some marketing tactics and also doing quite well on Facebook too. And perhaps you would not want to create the website and hire any one of the folk here, or countless others I could recommend. The content you could have organized in that time frame would allow any website company to shine.

Yes, I sell a little education to allow contractors to have a laser beam focus on what they need to do, either on their own or working with other website companies. Yes, there are many website companies that charge for services, that vary based on the types of services and locations you target. The investment is worth it, and there is no debate for a company who wants to maintain and grow over time.

You honestly would be a great marketing person if you realized how well you can do with your focus promoting your own business. Did you know you average 3.4 posts a day, just on this forum? This is a massive amount of time in the online world. You would do so great if you reduced that time just a little and focused on you promoting your own business. Of course I would never ask you to stop participating here, but I would ask you to take a moment to promote yourself better. And even if you do not do a great job with the SEO Marketing, the sheer volume of content you could create would surely be indexed to help promote your business for more quality leads.

I realize there is a chance you may be seeing my advice in a manner that makes you defensive. A simple polite forum suggestion somehow has made you feel in a manner that I was not projecting.

I realize there is a chance you may thinking I am talking down to you, for which I am not. Again, a simple polite forum suggestion somehow has made you feel in a manner that I was not projecting.

I realize you do not see how hard it was for me to identify you to make a friendly holiday call and provide a voice behind the goal to guide you in the right direction. Just imagine the number of prospects who you will never know could not find you.

The online marketing opportunities for more quality leads is enormous. If you do not understand what you are missing, then contact someone who can explain it to you. I realize in your case you would not speak to someone like me, and that is OK. There are a handful of forum members here who are doing great. Some have worked with me, and many have not. Some do it on their own and some hire others. Either way, they are doing much better in this area than you are simple because you are not embracing the topic. But you could do really well based on your passion to participate here in an online community. Perhaps you may even research my company and background, which is super easy to realize I do have a general idea what I am talking about .

But avoiding the topic is simply not good business planning.

In closing, I hope me or others guide you down the path of better marketing. And also have a good rest of your week and happy holiday.
Brian
MOTB

PS. To Mr. X, Yes, next week is easier, I got your message. Inside joke to a humorous message left for me.
__________________
Helping contractors find work with website marketing education & strategy planning
MOTB is offline  
Old 12-21-2017, 09:04 AM   #28
This space for lease
 
RangoWA's Avatar
 
Trade: General
Join Date: Jun 2014
Location: WA State
Posts: 5,309
Rewards Points: 4,628

Re: Google And Home Advisor


Quote:
Originally Posted by MOTB View Post
Yes, I do know A LOT about online marketing, and A LOT about this as it relates to the industry. But that is not the point. What I was politely trying to do, for Free, was guide you to opportunities that you can get for your business.
Sales pitch deleted.

I explained numerous times in simple English that we didn't want or need more opportunities. Very definitely would not have anything to do with Google for reasons mentioned and your brain saw the opporunity for yet another sales pitch.

That's a special kind of stupid not seen everyday. It's why some people make and build things for a living and why some people go into sales.
RangoWA is offline  
Old 12-21-2017, 07:22 PM   #29
Non-conformist
 
cbscreative's Avatar
 
Trade: Builder of businesses
Join Date: Dec 2008
Location: Michigan
Posts: 1,581
Rewards Points: 1,224

Re: Google And Home Advisor


Quote:
Originally Posted by TNTSERVICES View Post
And I completely disagree with your conclusion.

But hey, what do I know? I just have to deal with it on a daily basis.
Having you disagree is something I can always count on. Just know that your reality is not the same as everyone else's. If you're okay with what you deal with on a daily basis, then stick with it. I'll be here as much as possible to add alternative perspective and give you something to disagree with.
__________________
Steve Chittenden (aka cbscreative)
Web/SEO geek, artist, writer... but don't ask me for tool advice.
cbscreative is offline  
Old 12-21-2017, 08:08 PM   #30
Non-conformist
 
cbscreative's Avatar
 
Trade: Builder of businesses
Join Date: Dec 2008
Location: Michigan
Posts: 1,581
Rewards Points: 1,224

Re: Google And Home Advisor


Quote:
Originally Posted by RangoWA View Post
That's a special kind of stupid not seen everyday. It's why some people make and build things for a living and why some people go into sales.
So now you resort to insulting another respected member of this community. Since when is building things superior to the sales that make building things a reality? You are a necessary part of the economy and your skill is valuable. But your arrogance in assuming the rest of us are a problem and that Google is somehow evil shows contempt for the very nature of how you can be in business. Every person you work for owes some part of their income to the entire process. If you fail to realize and appreciate this, every sensible member of CT will be perfectly able to draw their own conclusions about your irrational accusations against the system you benefit from and the other members here when you flat out call them stupid simply because you disagree.

Feel free to disagree, you ought to see there's plenty enough of that here. But your condescending tone is way out of line.
__________________
Steve Chittenden (aka cbscreative)
Web/SEO geek, artist, writer... but don't ask me for tool advice.
cbscreative is offline  
Old 12-21-2017, 08:36 PM   #31
Hair Splitter
 
TNTSERVICES's Avatar
 
Trade: General
Join Date: Aug 2010
Location: Naperville, IL
Posts: 17,802
Rewards Points: 132

Re: Google And Home Advisor


Quote:
Originally Posted by cbscreative View Post
Having you disagree is something I can always count on. Just know that your reality is not the same as everyone else's. If you're okay with what you deal with on a daily basis, then stick with it. I'll be here as much as possible to add alternative perspective and give you something to disagree with.
I only disagree with what I disagree with. Don't try to play this off like that's all I do on CT. I have thousands of post, most of which are additions to other conversations. But I guess if the merit of your argument is weak, attack the other guy, that'll make your point.

Also, saying that this reality for me is not the same as everyone else is a cop out. Obviously that is the case with everything, including what you are saying, however, some of your statements are misleading at best and some even misinformed. Since you have never had to do what I do, it would be hard for you to inform me of anything other than from an outside perspective. So you can't have an alternative perspective since you never been on my side of the fence. You can present your perspective, but that isn't remotely close to what you have presented.

You assert that the void left by contractors not being early adapters is just false. There is no evidence to that claim, nor can you produce any. It's just a theory. I gave the reality of what happened. You have yet to address that directly. You simply restated your previous assertion in a different way.

You keep saying contractors are missing out...that is only the case if they are missing something in the first place. A busy contractor can't miss an opportunity he doesn't need. If I am riding in a taxi and another taxi pulls up next to me unoccupied, I didn't miss that taxi. Why? I didn't need it. Was that simple enough for you to understand?

For guys that are just starting and have no client base to generate leads, starting your online presence is a great move. Spending some coin on a site and on some local SEO is a perfect first step.

I have also not denied the fact that any and all contractors could utilize a site to their advantage. That has nothing to do with the claims you have made and this made up history of why Home Advisor and other LGS thrive. They thrive for two reasons.

1) Consumers want a source for referred contractors

2) There are contractors who have no idea how or where to start with online presence. Or they simply don't have the time or inclination to learn anything about websites or SEO. Let's face it, they didn't get into remodeling (or whatever trade they are in), to build a site and SEO.

This whole, I told you so crap is getting old. You didn't tell anyone anything. There is no contractor on here who is booked and busy complaining about their leads getting taken by the big boys. What we are complaining about is the chase for page one that is easily won be he who spends the most, but may not be the most qualified.

Which brings me to my main point, which NONE of you guys have ever answered with honesty. Since there are only so many spots on page one and so many key word search phrases that are used, if just 100 of my competitors took your advise, how hard would it be to get on the first page? What about a 1000 of my competitors? I mean if we all did what you claim we all should do, how would I ever get top billing without paying top dollar?
__________________
Tried & True on Facebook
Tried & True Website
Quote:
Originally Posted by CarpenterSFO View Post
You ask for your money frequently, and you collect it quickly, else you stop working immediately.

Last edited by TNTSERVICES; 12-21-2017 at 10:46 PM.
TNTSERVICES is online now  
Old 12-21-2017, 08:36 PM   #32
Hair Splitter
 
TNTSERVICES's Avatar
 
Trade: General
Join Date: Aug 2010
Location: Naperville, IL
Posts: 17,802
Rewards Points: 132

Re: Google And Home Advisor


Quote:
Originally Posted by cbscreative View Post
So now you resort to insulting another respected member of this community. Since when is building things superior to the sales that make building things a reality? You are a necessary part of the economy and your skill is valuable. But your arrogance in assuming the rest of us are a problem and that Google is somehow evil shows contempt for the very nature of how you can be in business. Every person you work for owes some part of their income to the entire process. If you fail to realize and appreciate this, every sensible member of CT will be perfectly able to draw their own conclusions about your irrational accusations against the system you benefit from and the other members here when you flat out call them stupid simply because you disagree.

Feel free to disagree, you ought to see there's plenty enough of that here. But your condescending tone is way out of line.
So you think Google is fair and balanced?
__________________
Tried & True on Facebook
Tried & True Website
Quote:
Originally Posted by CarpenterSFO View Post
You ask for your money frequently, and you collect it quickly, else you stop working immediately.
TNTSERVICES is online now  
Old 12-21-2017, 10:43 PM   #33
MyOnlineToolbox cofounder
 
MOTB's Avatar
 
Trade: contractor marketing, website education & strategy
Join Date: May 2009
Location: Florida
Posts: 980
Rewards Points: 3,142

Re: Google And Home Advisor


Quote:
Originally Posted by RangoWA View Post
I explained numerous times in simple English that we didn't want or need more opportunities. Very definitely would not have anything to do with Google for reasons mentioned and your brain saw the opporunity for yet another sales pitch.
Nope, you got me all wrong ... but that is OK ... Oh, and by the way ...
__________________
Helping contractors find work with website marketing education & strategy planning
MOTB is offline  
Old 12-21-2017, 10:57 PM   #34
MyOnlineToolbox cofounder
 
MOTB's Avatar
 
Trade: contractor marketing, website education & strategy
Join Date: May 2009
Location: Florida
Posts: 980
Rewards Points: 3,142

Re: Google And Home Advisor


Quote:
Originally Posted by TNTSERVICES View Post
So you think Google is fair and balanced?
Hi Rob,

I know you asked another, but I do not think it is fair and balanced.

However, there are things one can do to tilt it in your favor.

For example, you have some really good Google Reviews.
When you have a moment, I would suggest replying to them too since you have the opportunity to just add a minor tilt on the unbalanced scale.

Google has been trying to see if you value your client's opinions as reviewed here
https://support.google.com/business/answer/7091?hl=en

Thank goodness you got 5-Stars from Hannah. I could just imagine what you may reply if it was anything but.

Happy holidays.
MOTB
__________________
Helping contractors find work with website marketing education & strategy planning
MOTB is offline  
Old 12-21-2017, 11:27 PM   #35
Hair Splitter
 
TNTSERVICES's Avatar
 
Trade: General
Join Date: Aug 2010
Location: Naperville, IL
Posts: 17,802
Rewards Points: 132

Re: Google And Home Advisor


Quote:
Originally Posted by MOTB View Post
Hi Rob,

I know you asked another, but I do not think it is fair and balanced.

However, there are things one can do to tilt it in your favor.

For example, you have some really good Google Reviews.
When you have a moment, I would suggest replying to them too since you have the opportunity to just add a minor tilt on the unbalanced scale.

Google has been trying to see if you value your client's opinions as reviewed here
https://support.google.com/business/answer/7091?hl=en

Thank goodness you got 5-Stars from Hannah. I could just imagine what you may reply if it was anything but.

Happy holidays.
MOTB
Seeing that Google Reviews are filtered, and like Yelp, seem to allow negative reviews through while flagging legit good reviews, that doesn't seem like tilting anything in my favor.

They are pay to play, just like any other review site. I have been lucky with Google, but not so with Yelp. I have 7 positive reviews with Yelp that were flagged and not recommended. What's also funny is I used to have 7 recommended reviews with Yelp, but complained on Facebook, tagging Yelp, and not 24 hours later had one of my positive reviews removed from my rating, dropping me to a 3.5 star rating.
__________________
Tried & True on Facebook
Tried & True Website
Quote:
Originally Posted by CarpenterSFO View Post
You ask for your money frequently, and you collect it quickly, else you stop working immediately.
TNTSERVICES is online now  
Old 12-22-2017, 05:18 AM   #36
This space for lease
 
RangoWA's Avatar
 
Trade: General
Join Date: Jun 2014
Location: WA State
Posts: 5,309
Rewards Points: 4,628

Re: Google And Home Advisor


Quote:
Originally Posted by cbscreative View Post
So now you resort to insulting another respected member of this community. Since when is building things superior to the sales that make building things a reality? You are a necessary part of the economy and your skill is valuable. But your arrogance in assuming the rest of us are a problem and that Google is somehow evil shows contempt for the very nature of how you can be in business. Every person you work for owes some part of their income to the entire process. If you fail to realize and appreciate this, every sensible member of CT will be perfectly able to draw their own conclusions about your irrational accusations against the system you benefit from and the other members here when you flat out call them stupid simply because you disagree.

Feel free to disagree, you ought to see there's plenty enough of that here. But your condescending tone is way out of line.
I didn't "resort" to anything but thanks for the permission to disagree. Nothing condescending about that.

I said I wasn't interested numerous times and the dipstick you're defending simply used the opportunity for yet another sales pitch.

Even after all that it was claimed that I was missing out on opportunities. I don't care how you see it, that's stupid. There's no other explanation. What opportunity am I missing out on? He, and you, don't even know what I do or what's going on.

So you're lying by claiming I called someone stupid for simply disagreeing with me. That wasn't the conversation. If you can't follow the conversation, fine. But if you are going to respond in ignorance and criticize me and claim I'm the once being condescending and out of line then I'll point out that you should learn how to follow your own advice.

The rest of your post makes no sense. I benefited from the system? I didn't call Google evil, those are your words, not mine. I explained why I feel the way I do about them. Why so defensive?

Quote:
Every person you work for owes some part of their income to the entire process. If you fail to realize and appreciate this, every sensible member of CT will be perfectly able to draw their own conclusions about your irrational accusations against the system you benefit from and the other members here when you flat out call them stupid simply because you disagree.
That's one of the most bizarre comments I've read anywhere. You sound like many of the sales dorks that call. Lots of fluff but no substance. Lots of snotty condescension while trying to pin it on me. You're done nothing to improve my impression of salesmen.
RangoWA is offline  
Old 12-22-2017, 07:06 AM   #37
MyOnlineToolbox cofounder
 
MOTB's Avatar
 
Trade: contractor marketing, website education & strategy
Join Date: May 2009
Location: Florida
Posts: 980
Rewards Points: 3,142

Re: Google And Home Advisor


Quote:
Originally Posted by TNTSERVICES View Post
Seeing that Google Reviews are filtered, and like Yelp, seem to allow negative reviews through while flagging legit good reviews, that doesn't seem like tilting anything in my favor.
Perhaps some of that may occur, but if you are consistent, like you are, then the once in awhile negative stuff will wash away. And keep in mind, this really is a competition among similar local service providers who all run up against the same issues. So, Yes, some of that negative stuff will occur.

For example, whenever I analyze negative reviews for my clients, by far the most of them happen to be "prospects", not "customers" of the contractor. But there is simply nothing you can do, except answer in a manner that is short, polite and reminding future people that it was not a customer leaving a review.

But being consistent over time will allow the rankings to tilt in your favor for rankings. I guide my clients to simply stay focused on the positive aspects of marketing and then they eventually move up in the rankings as others let marketing slip off the radar.

And having 4.9 Stars from a cosmetic perspective looks nice too, regardless of how it helps you position for ranking.
__________________
Helping contractors find work with website marketing education & strategy planning
MOTB is offline  
Old 12-22-2017, 07:20 AM   #38
This space for lease
 
RangoWA's Avatar
 
Trade: General
Join Date: Jun 2014
Location: WA State
Posts: 5,309
Rewards Points: 4,628

Re: Google And Home Advisor


Quote:
Originally Posted by MOTB View Post
Perhaps some of that may occur, but if you are consistent, like you are, then the once in awhile negative stuff will wash away. And keep in mind, this really is a competition among similar local service providers who all run up against the same issues. So, Yes, some of that negative stuff will occur.

For example, whenever I analyze negative reviews for my clients, by far the most of them happen to be "prospects", not "customers" of the contractor. But there is simply nothing you can do, except answer in a manner that is short, polite and reminding future people that it was not a customer leaving a review.

But being consistent over time will allow the rankings to tilt in your favor for rankings. I guide my clients to simply stay focused on the positive aspects of marketing and then they eventually move up in the rankings as others let marketing slip off the radar.

And having 4.9 Stars from a cosmetic perspective looks nice too, regardless of how it helps you position for ranking.
Except that many "reviews" are phony. Which was my original point. It was offered here without knowing zip about me. That's why I call the review sites the equivalent of public restroom walls. And no, they don't necessarily say they are prospects only if the goal it to smear you personally and professionally.

I've had companies call to offer me positive reviews, told them to go pound sand. I've also had people outright lie and claim they won a court case when they didn't. Some people may read through all the garbage, some won't get past the star rating.

I dislike phoniness and dishonesty. A cosmetic rating is just that. Cosmetic. It doesn't help a prospect make an informed decision. Reviews should only be allowed if the person's real identity is confirmed and listed so contractors can have a heads up too.

Business is a two way street and they way it is now with the driveby anonymous mudslinging and indifferent review sites it's way out of whack. Dishonest. And corrupt.
RangoWA is offline  
Old 12-22-2017, 02:30 PM   #39
Hair Splitter
 
TNTSERVICES's Avatar
 
Trade: General
Join Date: Aug 2010
Location: Naperville, IL
Posts: 17,802
Rewards Points: 132

Re: Google And Home Advisor


Quote:
Originally Posted by MOTB View Post
Perhaps some of that may occur, but if you are consistent, like you are, then the once in awhile negative stuff will wash away. And keep in mind, this really is a competition among similar local service providers who all run up against the same issues. So, Yes, some of that negative stuff will occur.

For example, whenever I analyze negative reviews for my clients, by far the most of them happen to be "prospects", not "customers" of the contractor. But there is simply nothing you can do, except answer in a manner that is short, polite and reminding future people that it was not a customer leaving a review.

But being consistent over time will allow the rankings to tilt in your favor for rankings. I guide my clients to simply stay focused on the positive aspects of marketing and then they eventually move up in the rankings as others let marketing slip off the radar.

And having 4.9 Stars from a cosmetic perspective looks nice too, regardless of how it helps you position for ranking.

Brian,

I get what you are saying, but that still doesn't address my point that none of you guys will answer. If just a small fraction of my competition did what I am doing online, it would cease to be effective.

So my question is this:

Yes, your and CBS's strategies will work in the current market (unsaturated with competition), but what is the plan for the future. What should we be doing that will matter when the market is saturated with competition. Seeing that you guys constantly criticize or, at the very least, love to point out how most contractors are not taking advantage of the current potential of online marketing.

Rob
__________________
Tried & True on Facebook
Tried & True Website
Quote:
Originally Posted by CarpenterSFO View Post
You ask for your money frequently, and you collect it quickly, else you stop working immediately.
TNTSERVICES is online now  
Old 12-22-2017, 04:33 PM   #40
MyOnlineToolbox cofounder
 
MOTB's Avatar
 
Trade: contractor marketing, website education & strategy
Join Date: May 2009
Location: Florida
Posts: 980
Rewards Points: 3,142

Re: Google And Home Advisor


Quote:
Originally Posted by TNTSERVICES View Post
Brian,

I get what you are saying, but that still doesn't address my point that none of you guys will answer. If just a small fraction of my competition did what I am doing online, it would cease to be effective.

So my question is this:

Yes, your and CBS's strategies will work in the current market (unsaturated with competition), but what is the plan for the future. What should we be doing that will matter when the market is saturated with competition. Seeing that you guys constantly criticize or, at the very least, love to point out how most contractors are not taking advantage of the current potential of online marketing.

Rob
Hi Rob,

Actually you are somewhat correct when you say "If just a small fraction of my competition did what I am doing online, it would cease to be effective." That is where the opportunity lie since the vast majority of your competition is not consistent in their marketing and there is an opportunity.

And from my perspective it will take a LONG TIME for the market to be saturated. Companies like HA purchased AL for $500M simply because they believe it is still 5 to 7 years off to even worry about that topic.

And Yes, you are absolutely correct, that I love to point out how so many are simply missing a great opportunity. Some will view it as criticizing and others will view it as opportunistic education. So much about marketing, websites and SEO is subjective. My personal objective is to not debate, but rather simply guide a handful to dramatically change the course of how they approach their business.

And unfortunately so much can not be done in a forum free for all format. There are many that need someone to be specific about their business, and follow up too.

CBS and I (since you referenced his name too) have different, yet overlapping business objectives. I will not comment on his approach but I would like to elaborate on mine.

Using your online environment as an example, I mentioned to you about responding to the nice reviews.

Without knowing about your website company relationship, I randomly glanced at one of the first services (Kitchen Remodeling) and I noticed the lead picture has an alt (Picture Description) of "0416 Farabee (205)" when it should have a permutation of "Kitchen Remodeling".

Without knowing who is doing the Facebook posts, I would say you are doing a great job creating a larger following, but you can do so much a better job as guiding visitors from your posts to your dedicated webpages for your services and towns.

So in your case, as with so many contractors, the plan for the future is to simply be aware of the items your are missing, fix them, and then do better as you add new content. But of course there is only so much one can do on a forum that is specific to each company.

This industry really lucks out since it really doesn't take much to be ahead of the majority. So many will look to fight marketing, avoid it, or simply be resistant to paying to have professional support.

I realize in your case it is different since you have learned, and you also have paid someone to do a website. There are so many ideas that you can continue on by yourself (i.e. Facebook) and fix your website (with your website company), and expand upon your website (with and without your website). In your case, a little continuity will keep you ahead of the competition for many years to come.

Advertisement

__________________
Helping contractors find work with website marketing education & strategy planning
MOTB is offline  


Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes Rate This Thread
Rate This Thread:

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off


Join Now... It's Fast and FREE!

I am a professional contractor
I am a DIY Homeowner
Drywall Talk is for
PROFESSIONAL CONTRACTORS ONLY!

At DrywallTalk.com we cater exlusivly to professional contractors who make their living as a contractor. Knowing that many homeowners and DIYers are looking for a community to call home, we've created www.DIYChatroom.com DIY Chatroom is full of helpful advices and perfect for DIY homeowners.

Redirecing in 10 seconds
No Thanks
terms of service

Already Have an Account?