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Google Ad Words Question

 
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Old 12-21-2017, 06:31 PM   #1
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Google Ad Words Question


I am thinking of doing google ad words, My question is this- do i do it directly through google ? Is that the best way?
How do most home improvement company’s do it?
Thanks

Last edited by Windowcentric; 12-21-2017 at 06:32 PM. Reason: ?
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Old 12-21-2017, 07:52 PM   #2
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Re: Google Ad Words Question


You go through Google-My Business if you want to do it yourself. Set up the account and go after your keywords. There's lots of info on Google and YouTube for assistance.

I prefer organic results but the SEO takes a while. Adwords is good for a quick bump, or getting started.

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Old 12-24-2017, 11:56 AM   #3
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Re: Google Ad Words Question


Quote:
Originally Posted by jhutch View Post
You go through Google-My Business if you want to do it yourself. Set up the account and go after your keywords. There's lots of info on Google and YouTube for assistance.

I prefer organic results but the SEO takes a while. Adwords is good for a quick bump, or getting started.
Good reply plus I just wanted to add ... Depending on your existing website, your interest to learn the basics, and your budget. Some will give it a try on their own, and you may have good results. You may wind up with bad results, which can be reflective on how you advertise and bid as well as your landing pages not being Call-To-Action driven. The good news is you will limit your downside based on your daily and overall budgets.

Some website companies will do this as an extra service, and some do this really well while others treat it as passive income. So if you decide to pay someone, then perhaps you will consider hiring someone external to whomever does the website.

I couldn't give you as pointed an answer without knowing more about your business. As a side note, I have been assisting many Great Lakes Window contractors over the last year so that is why I went to try to look for the details of your background, the window specifics and the territory you target. Best wishes.

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Old 12-26-2017, 07:50 AM   #4
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Re: Google Ad Words Question


The easiest way is to do it through Google my business, but I use a marketing agency for this. We pay just the basic package for adwords, content on the website and optimizing, as well as social media. Adwords alone can give quick results but it's much better when there are other digital marketing activities that support each other.
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Old 12-26-2017, 12:38 PM   #5
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Re: Google Ad Words Question


Don't just blindly throw money at an seo company and think it's going to yield results. Many people lose a lot of money this way.

There is also adwords express which is a simplified version of adwords.

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Old 12-28-2017, 05:36 AM   #6
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Re: Google Ad Words Question


I liked this post a lot. Actually I was also in need of these details for my blog’s Google Adwords Management campaign. It is not easy to run this campaign without proper knowledge that’s why I am learning the skills through video tutorials. Hopefully will be able to run the successful campaign.

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Old 12-29-2017, 12:50 PM   #7
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Re: Google Ad Words Question


I found that trying to manage adwords myself was hard and took a lot of time. Now I pay a person to manage it for me. They are better at getting sewer repair leads than I ever was and they save me hours a month trying to do it myself.

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Old 12-29-2017, 01:36 PM   #8
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Re: Google Ad Words Question


Be careful of companies that sell you package deals of clicks. They really scam you. You are best to do it yourself or hire an independent person to manage it for you. My excavation business is pretty specialized and I have found that having a specialist that really knows Google and my business has been very helpful. I know backhoes and he knows google. We are good.

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Old 01-09-2018, 03:53 PM   #9
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Re: Google Ad Words Question


If you want to dive all in, I would recommend using the full Google AdWords interface versus AdWords Express, which is offered through Google My Business. The link to create a Google AdWords account is below.

The full interface offers significantly more control, options, and features than AdWords Express and taking the time to use it will improve your results.

You can also call 855-325-7958 to talk with a specialist while setting up.

https://adwords.google.com/home

Note to mods - that phone number is taken right off the Google AdWords homepage and not a backdoor to generate calls to my business.
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Old 03-05-2018, 12:52 AM   #10
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Re: Google Ad Words Question


The best course of action is to educate yourself first how it works because many companies out there try to overprice you with their service.

I think with the right tools and knowledge, Google Adwords can really be useful in a successful campaign.
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Old 03-05-2018, 08:00 AM   #11
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Re: Google Ad Words Question


Personally, I fully optimize my company with both adwords and organic search.
There are a few ways to go about with adwords. Another post mentioned viewing tutorials ( very good suggestion ) and highly recommend.

I highly recommend going online and learning yourself. To get a google adword campaign going isnt hard. View a tutorial and simply get 2-3 keywords on a campaign up and running to get the idea and then once u start to see the way it functions then simply pause that campaign and start a new- more efficient campaign with more keywords.

It is extremely easy to simply outsource your adwords to an agency. Keep in mind that if not properly optimized, you will blow through your daily budget which is why i suggest doing it yourself. Once you learn it ( 2-3 days) then you can optimize it properly.

Amazingly, I have found that when the google reps call offering suggestions, I know the system inside and out and find them offering tips that will not benefit. This comes from self learning and understanding the adwords system.
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Old 04-23-2018, 10:45 AM   #12
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Re: Google Ad Words Question


Quote:
Originally Posted by jhutch View Post
You go through Google-My Business if you want to do it yourself. Set up the account and go after your keywords. There's lots of info on Google and YouTube for assistance.

I prefer organic results but the SEO takes a while. Adwords is good for a quick bump, or getting started.
This is pretty much on point!

I'd also throw in that it's worth starting much smaller, then broadening things out - if you go after loads of keywords, using 'broad match' (plenty online to explain), you can eat up your budget pretty fast - it's better to start with a targeted set of keywords and ads to a very specific page. Set your budget low, and get used to the platform; once you become more confident you can start organising some larger campaigns!

We'd also add that striking a balance between organic SEO and adwords is almost always the best way to go - but SEO does take a lot longer to generate results.
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Old 04-23-2018, 01:29 PM   #13
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Re: Google Ad Words Question


Key words in a large and competitive market can be very expensive to bid on.

If you are trying for plumbing in New York City for example .... that is a full time professional's job there.
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Old 04-29-2018, 12:29 PM   #14
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Re: Google Ad Words Question


I do my own PPC marketing the best advice I can give is if you're not really going to take the time to learn it then hire someone, preferably a local marketing agency. I learned
google adwords through a course I bought for 10$ on Udemy. The course was pretty extensive despite it being 10$. Good Luck!
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Old 05-21-2018, 10:39 AM   #15
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Re: Google Ad Words Question


Quote:
Originally Posted by Acesfour View Post
I found that trying to manage adwords myself was hard and took a lot of time. Now I pay a person to manage it for me. They are better at getting sewer repair leads than I ever was and they save me hours a month trying to do it myself.

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I have tried Adwords and Bings with bad results, can you recommend someone that is good at this? May have to give it another shot if so.
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Old 05-22-2018, 08:43 AM   #16
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Re: Google Ad Words Question


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Originally Posted by XLCgroup View Post
I have tried Adwords and Bings with bad results, can you recommend someone that is good at this? May have to give it another shot if so.
I've been trying Google Adwords for more than 15 years, spent more than $20,000, hired two so-called experts with no results and did several campaigns by myself with zero results.

Hired two companies to do facebook ads and had zero results.

When you set up a Google Ads campaign you should call the support phone number and their people will spend all the time on the phone you need. If you go with a company make sure you have a very short term contract probably no more than 30 days because if an expert cannot get you good results in 30 days your results will not get better results down the road. The problem I have with the experts is they always say they will monitor the results in the beginning and tweak the settings for better results, but when I don't get good results in the beginning the results never get better.

The problem I have with Google Adwords is the people surfing the internet type in the people type queries with the dumbest search terms you can imagine and while you would love to think people are looking for a contractor A HIGH PERCENT ARE NOT and the money you put in your budget evaporates very quickly.

I am currently working with my 2nd facebook expert, paid almost $3,000 to this company, got two phone numbers and when I called both numbers the persons said they never contacted my company. These experts always tell me how great their results are for their other clients and when I question them about results they always say they cannot guarantee any results. I guess that means that zero results is supposed to be an expectation.
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Old 05-22-2018, 08:48 AM   #17
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Re: Google Ad Words Question


Quote:
Originally Posted by XLCgroup View Post
I have tried Adwords and Bings with bad results, can you recommend someone that is good at this? May have to give it another shot if so.
I also tried Bing for about 1 year and had zero results. The nice thing about Bing was I put about $200 in my budget and 1 year later the entire $200 was still in my account because not one customer ever clicked on my ad. The bad thing is I don't think you get a refund after you put money in your account and I think there is some sort of charge where your money eventually disappears.
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Old 05-22-2018, 08:51 AM   #18
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Re: Google Ad Words Question


Quote:
Originally Posted by daffysplumbing View Post
The problem I have with Google Adwords is the people surfing the internet type in the people type queries with the dumbest search terms you can imagine and while you would love to think people are looking for a contractor A HIGH PERCENT ARE NOT and the money you put in your budget evaporates very quickly.
This is a really important point - sorry to hear you've had such bad luck with the people you've hired, it sounds like a bit of a nightmare. The problem seems to be that there are so many ways to approach/run an adwords campaign, that every time you bring someone new on board they promise the world, then fail to deliver - taking a bunch of your hard-earned cash with them!

In our experience, a good adwords expert/agency will not only be aware of the point you raised, but how it specifically relates to your business. The trick is to find an agency that isn't just focussed on the techy/numbers/analysis side, but getting you in front of the right people, which requires a bit of common sense.

Sure, there's some trial and error involved, but fundamentally the basics should all be right. If you're selling building services, then any terms related to DIY just don't apply, and will waste your money - this is why 'broad match' (when Google takes into account the keywords you list as well as anything it thinks it remotely related too) doesn't often work well for contractors.

It just takes some logical thinking - and usually, smaller, targeted campaigns with 'phrase' and 'exact' match keywords are the way to go. You might get far fewer clicks, but they'll be more relevant, and you'll waste far less money.

Wishing you all the best of luck with it moving forwards!
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Old 05-28-2018, 08:41 AM   #19
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Re: Google Ad Words Question


I dont use Adwords yet but when i type in replacement windows in a certain area, most of the same companies always appear in the ads. If Adwords did not work, these companies would not be spending the kind of money they do. I also talked to a few of these companies and they all say it works. I think the main problems companies face when attempting a google adword campaign is they either try to do it themselves or they cut corners and try and hire the cheapest company rather than see what some of their competitors are successfully doing and who they are hiring.
Also, using Bing is useless, no one searches on bing.

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