Going Canvassing, New Flyers

StefanC

I only worked on this for a little while this morning, I may add some more text and edit some of the content. BUT I'm looking for any criticism that you guys have out there.

Obviously I'm taking a page out of pcplumbers book here, hoping to drum up some business in high-end residential neighborhoods. Not sure if I want to go with black text on colored paper or stick with the 4 colors that are there on white paper, of course multi-color costs much more so we'll see.

Thanks,
Stefan

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sparehair

I like the free power washing. I think giving that away for free is enough. They will already feel indebted to you for taking something for nothing; no need to add an additional discount on top of it. Unless you're just going to increase every bid by $200.00

sparehair

are you ready to do ALOT of pressure washing?

sparehair

Maybe you should change the pressure washing offer to only substrates that require painting services. like decks, fencing, housing, garage doors. I'd omit the cement.

Once you pressure wash the house we know paint will be blown off in places and that's your chance to sell; not that I'm advocating that you damage people's property to get work. Once their sidewalks clean their isn't much for you to talk about.

StefanC

Ah, I found a misspelling.

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KitchenSync

My initial impression is you do professional work, but you're hurting right now. In higher-end residential here, price is only a part of the overall, not the only criteria, so I might play that down. Service and quality are equally important and you've mentioned it although it's in the tag line at the bottom.

I also don't know how high-end the residential is that you're targeting, so your mileage may vary on the following suggestions:

- Pictures (esp. before and after - even in b&w to keep costs down) produce more results than wording. If not, then you need to direct their interest to your website or somewhere they can see your work, because again - higher end residential likes proof. Pictures sell. Say "Check out our startling results on our website" (bad example, but I'm only on coffee pot #1) or something like that.

-Consider having your name and website stronger than the wording below and/or perhaps even move it up. If you can pique their interest and direct it to your website, most people'll check there first before calling.

Again, suggestions only. Good luck!

StefanC

I like that idea, only washing paintable substrates. But I would only be doing a gentle wash because I definitely don't want to be liable for repairing damaged cause by the washer.

I'm going to limit it to a small area for each home owner so I hopefully will not be killing my guys doing the washing. And the developments I'm doing have huge homes, so I figure each house I do I'm spending about $20 for potentially a great lead.

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StefanC

Thanks, this is exactly the input I'm looking for!

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StefanC

Ok, did a little more work here.

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cbscreative

This does not look like it synchronizes with the image I get from viewing your web site. It strikes me as something from a different company or mindset. The loss of continuity could easily work against you, and I'm having a hard time seeing this as being effective with high end clients.

First of all, the Copperplate font does not seem to fit. There is way too much text and too many styles. I also have to agree with the comment above that it looks like you are hurting for work. Is a professional graphic artist not an option right now? It might cost a few hundred for a good designer to create an effective design, but I think you are leaving money on the table by not stepping it up. You want to get jobs for thousands, it seems worth it to invest in good design.

I hope that doesn't come across as too harsh, but it would be harsher not to say it if I think the design will be less effective than it should be. I should clarify my comment above about design though. It's best to get good writing with it. No matter how great it looks, if the copy stinks, you lose money. You need both eye catching design and strong copy.

Just one more thing, but a good designer will tell you this anyway. Your contact info should be at the bottom with your call to action. It is near the bottom, but it's more effective when it's at the bottom and very distinct.

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Steve Chittenden
Web/SEO Geek • Graphic Artist • Writer • Marketing Guy
One reason I know so much about the web and marketing is that I don't have to know as much about construction.

karunnt

Hi StefanC,

1) Why not copy *exactly* the PCPlumber's flyer? I think everything is on his site. It's obviously working for him.

Change the logo/names but keep everything else (size, color, style of the copy etc.) the same. I don't think that would be plagiarism.

2) If you can afford it why not run both at the same time (ie. 5000 of yours and 5000 of pcplumber). Then check the results.

Sometimes people surprise you. They can pick the corny, hackneyed marketing and pass on slick ones. I've seen some downright ugly sites making companies thousands per month. You never can tell.

StefanC

Not harsh at all, this criticism is exactly why I posted it.

I was going for the very basic look, similar to pcplumbers flyer. And I did notice as I was using different fonts but I was kind of rushing and figured I'd go back on it and get them all consistent. Maybe I will contact a designer, I don't want to spend the money to print and deliver these and have it be ineffective. I should have probably just contacted the woman who did my site and had her do it. God knows I'm not designer.

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StefanC

I was going to use his as a template but my content just didn't seem like it would go well with his design.

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StefanC

I sent my flyers over to Keith at KBKGraphics and asked him to redo them.

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Mr. Mike

If you are more into a meet and greet and then hope they call you back then your flyer is possibly going to be perfect no matter what you put on it, if closing at the time of your meet is the goal you could change a few things and get some action going.


If I am going Door to Door I would want to take this no obligations off completely, because you are putting an objection that you cant over come and still close a big close.

I would have something about free on there for sure, but allow yourself to be able to throw a free cleaning in on a big job.

On the coupon I have always had a great turn over with a statement like must be used at the time of the estimate, or save when you sign up at the time of the estimate. The second one I use is much stronger and gets them anticipating a closing while you are there.

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nlgutters

Too me it seems like too diffrent companies. On the site you are a professional and only realy want high end clients that aren't just price shoppers.

But on your flyer you are going after the complete opposite customer.

i think if they get your flyer then head over to your site they will be a bit confused as to what your company stands for.

Just my opinion

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Bill Z

Have you considered creating a window of time that you will be doing this free service in their neighborhood? It makes sense that you'd want to do all your freebie stuff in one area..around the same time. Creates urgency to respond and actually does allow you to group the work. Thinking from a consumer's point of view, I would feel better calling you if I knew you were doing this for other people in the same trip.

StefanC

nlgutters- That seems to be the consensus here, I'm sure Keith will be able to fix everything right up.

Mike, I really like the discount if they sign on at the time of the estimate.

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StefanC

I put " contact us to find out when we'll be in your neighborhood" in there. I'm definitely going to do an entire neighborhood at once, and continue like that.

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nlgutters

I dont think you are quite getting it and keith cant fix it.

Companies that provide high end services for high end people dont hand out flyers and offer free services. They are just two diffrent animals.

I hope it works for you i just dont think it will have a very positive long term effect on your business the way people see it.

Pcp plumber dosent claim to be the plumber to the stars. You know what mean?

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