Expansion plans using offline sales tactics - Contractor Talk - Professional Construction and Remodeling Forum

marketingguy1 · 02-01-2009, 01:35 PM

Hi there

This forum seems to have a wealth of information - I look forward to being an avid member.

I own a full-service marketing company. For the most part, we optimize websites and provide everything needed for a company to increase their revenue online. We provide content, design, ppc management and more.

I have been in the business for over a decade and have had huge success with marketing my own companies online. I have taken all of my resources and team members and put them on this new marketing company.

I have dozens of paying clients after just a month. Every single client is thrilled with the results.

This is a very saturated business. I have found that most people I am competiting with lack the ability to cover all angles of this business. The most important angle revolves around getting new clients. I am an expert in this area.

I am thinking about taking my efforts offline. I have a strategy that involves dozens of salesmen in all major cities. The salesmen will be given qualified leads and appointments set up by our phone room with thousands of different land based businesses of all types. They will be armed with the proper tools and will be trained how to sell Web Services. Everyone needs a website and anyone that has one just needs more traffic, so there is a huge market for this.

I am not familair with offline sales at all. I see salesmen poping in and out of businesses all the time. If the numbers are fair, and the leads are qualified, what is stopping a business like mine from having a huge network of commission based salesmen all over the nation?

Thank you for your replies!

Billy

Mike Finley · 02-01-2009, 02:03 PM

How are you going to pay for top quality sales people? IBM has thousands of sales people all over the country but they are also selling services that costs tens of thousands to hundreds of thousands of dollars. You're going to get great sales people for selling a service that costs $100 a month?

$100 may be low and a gross generalization, but you get my point.

marketingguy1 · 02-01-2009, 04:57 PM

Thanks for the response Mike

Top quality salesmen (IBM caliber) would work on this deal for a few reasons.

The average client is worth $4000 a year gross. With a salesman getting 10% of the gross, it is a solid deal for them.

The leads will be targeted and 100% qualified.

I see many businesses - that are totally out of the loop in terms of SEM knowledge - turning to these services to make up for the lost revenue that everyone is seeing. This may be a prime time for something like this.

**BuiltByMAC** · 02-01-2009, 05:10 PM

psst,dude...this isn't salespersontalk.com.

Are you
a. marketing your services here or
b. asking for advice on a new business plan that relies solely on salesmen?

Neither option looks good for you...

Mac

mdshunk · 02-01-2009, 05:16 PM

I used to work for a company that hired sales agents all over the country. The sales agents were manufacturer's representatives for a great variety of products from many companies. They could either sell them or not, but only by selling them would they be paid any money. I'm not sure how one goes about finding such freelance sales agents. I remember the name of one such company was Western Slope Sales Service, or something like that.

marketingguy1 · 02-01-2009, 11:45 PM

I am just looking for advice on my plan based around the kind of business I run. Offline/conventional door to door salemen. Are there loads of them available for hire?

SLSTech · 02-02-2009, 12:01 AM

As Mac stated this isn't salespersontalk.com - it is ContractorsTalk.com for professional contractors as in those of us who build houses, buildings, roads, etc... not sales contractors

Is that a little clearer?

Mike Finley · 02-02-2009, 12:45 AM

Quote:

Originally Posted by marketing

I am just looking for advice on my plan based around the kind of business I run. Offline/conventional door to door salemen. Are there loads of them available for hire?

This isn't the 50s, the fuller brush salesman is a long gone entity.

Companies that rely on door to door salesman today have huge turn overs, rely on young, inexperienced people who can live (for a little while) on the tiny incomes. - think the few remaining vacuum salesman.

A door to door salesman is a different creature then a typical home improvement direct marketer such as a canvaser, who's primary purpose is only to set an appointment for somebody else.

Like I said a professional salesman position where somebody could earn a good living certainly isn't a door to door salesman, it's called an outside salesperson who calls on businesses. Those exist in plenty of industries outside the home improvement field. My guess is you'll need to look outside of the home improvement field for salespersons and have some means of training them.