Email Marketing

 
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Old 06-09-2017, 12:28 PM   #1
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Email Marketing


Hey guys

Wondering if anyone has ever tried increasing leads and conversions by doing the whole "subscribe for updates" thing or "get your free guide for your email address" thing and if so how well did it work?
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Old 07-20-2017, 12:07 PM   #2
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Re: Email Marketing


I was also looking to do this, i will post and update on how it goes buddy!




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Old 09-06-2017, 01:08 PM   #3
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Re: Email Marketing


Quote:
Originally Posted by SamM View Post
Hey guys

Wondering if anyone has ever tried increasing leads and conversions by doing the whole "subscribe for updates" thing or "get your free guide for your email address" thing and if so how well did it work?
Hi SamM,

I'm going to assume you have a website if you're thinking of offering a guide for an email opt-in and go from there. Setting up a mailing list is a great marketing move for any business, no matter how small. The main purpose of attracting those email leads is so you know who in your jurisdiction MIGHT be interested in the services you offer. From there, you deliver them great educational/interesting information until they're ready for your service. Keeping them on the line, so to speak.

My best piece of advice for an offer (guide, how-to, newsletter, etc) is to make it about the customer, NOT about your business. Think "How To XYZ as presented by SamM Co." rather than "Why You Should Use SamM Co. For Your Next Project!" You want your guide/bait to appeal to the largest possible audience.

A sneaky idea is to take a service that you perform REALLY well, that homeowners are often attempting on their own. "How To Install X in 7 Steps". This will attract attention, and provide honest information that could make them realize wow, they're better off calling you than trying to figure all this out.

Providing useful information to potential clients is the best thing you can do - you're setting yourself up to them as a dependable, reliable resource who they're likely to reach out to when they're in need.

Erin
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