Doorhanger Marketing

MEDIAINSTALLS

We are going to give the doorhanger method a shot. I just got 3000 doorhangers for a decent price, $179. We have our areas targeted.

Anyone that has done this before, how many times did you hit the same neighborhood--Once? Twice? More?

I will keep all updated on how this goes.

heartoftexas

We started hanging doorhangers last week. Then every 2 weeks we will hit again. From what I understand it takes a few times. I will post our results too. Good luck! Lisa

handyhands

If you're simply walking a neighborhood and just leaving doorhangers on peoples doors in hopes of getting the phones to ring, good luck.

We do door hangers, primarily around job's we've done.

To get the best results, you need to have the nuts to knock on the door, or ring the door bell. Take a few steps back from the door (not to seem intrusive to the homeowner) and see if they answer. If they do, simply try introducing yourself to them as Mr./ Mrs. so-and-so with the company who's doing the work on Mr. and Mrs. "Smiths" house right up the street from them. Hand them your hanger or material with your "while we're doing work in your neighborhood save 10%" special incentive/ offer", and let them know for the next week while you are in fact doing work in their neighborhood, you're offering free estimates on your services.

We've done it several times, and it has indeed generated business.

--Good luck

peterarcu

Been working marketing for medium size remodelers and roofers for 15 years.

Door hangers are just one part of a strategic campaign to take over your most profitable neighbourhood. "Strategic" big word, but contractors waste more marketing dollars without working on a plan or campaign.

Take a few evenings and review your past customers, from whatever files, invoices or paperwork you can find. By doing tabulations of zip codes versus your highest profit jobs (this also includes the customers YOU want to work for - not just money) find your highest geographical location concentration of high profit and happy customers. Warning - do this by actual looking at the books NOT by what you think has occurred. The books will be more accurate.

Then draw up a simple program to blitz those zip codes.
1) Door hangers - 3 times within 4 or 5 weeks repeated.
2) Send a post card to your former customers in those zip codes asking for referals.
3) telemarket into those zip codes, using the addresses of previous customers as an opening line (not their names). I currently spend 5 hours a day telemarketing into our hot neighbourhoods, and close work over the phone most times without doing an in person estimate for brick and chimney repairs and cleaning.

Now, Take your past customer files and buy a program like ACT!. Have a student do a part time project enter all the past customers into it, with some information caterogrized on what they bought from you and when.

Send out a mailing of post cards or info letters once every couple of months letting them know you are still in buisness. This will keep their minds fresh when a friend or neighbour asks them for a referal 6 months down the road. Do this even if you have nothing else to sell them directly.

I worked for a large roofing company and during the summer I would send out teams of students in groups of 2 hanging door knockers around the areas we were doing jobs, with the job address printed on the door knocker.

The rule in the contracting buisness is find your neighbourhood, and take it over as the contractor of choice.

Peter Stevenson

Ed the Roofer

Great sound advise Peter.

Welcome to the forum, by the way.

Ed

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MattCoops

I agree with what Peter said,
except for the telemarketing

Doorhangers are great for close proximity marketing.
Every job we do I make it a point to put out at least 200 doorhangers in that neighborhood.

If I do an estimate early in the day, and don't have anything else scheduled for a couple hours, I'll stomp the streets while "doorhanger-ing".

It's good to get your name out there. But in my experience we only get about a 1-3% response from doorhangers, if that. I like them better than direct mail because you know the homeowner is going to see it. A lot of the mailers you do won't even make it out of the envelope, and rather be filed in the junk mail bin.

And I wouldn't pay somebody to do it. I like to do it myself because I want someone with knowledge of the services we provide.
What if you come across a homeowner in your journeys and you let them know who you are, and they have a need for your service? Right then would be a GREAT time to get into their home and give them a sales presentation. That would be about the hottest lead you can get.

Good luck. And be sure to invest in other advertising methods as well. It's good to spread out your marketing a bit and not keep it all in one basket.

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