Door Hangers

Nathan

How many of you guys use Door Hangers to advertiser your business?

I know a few guys who spread them in about a one block radius while they work a job... seems like cheap/easy way to advertise.

The door hanger will have their logo, Phone #, website, graphic and address of the house they are working on.

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Nathan

"He is no fool who gives what he cannot keep to gain that which he cannot lose." - Jim Elliot

Grumpy

I've wanted to since day one. My boss doest want to. I think I can burn through half the advertising budget in two months. I'm going to post a spring advertising schedule.

Mike Finley

I love the idea of door hangers. I've personally been door hangered and the company made the sale because of it. Driving home through the neighborhood I passed a company doing rock walls in someone's yard. I needed this work done. The next day I passed them on the way out and made a mental note to stop there on the way back home to talk to them. Passed them on the way back home, didn't stop, didn't see anyone outside, didn't want to knock on the door. Next day drove by again, gave up on trying to stop by decided I would give them a call, of course I wrote down the number, got involved in other things 2 days go by I never called. They say you need to get in front of somebody 7 times before your marketing gets affective, maybe that was the affect of the door hanger.

Next day their door hanger showed up on my door, something about it finally pushed me over the edge to call them, they did the job, happiness all around.

I think those door hangers could be just the ticket for somebody to make the call, or even if they are thinking of getting the work done a little later, they will save the door hanger and end up calling you a few weeks down the road. Mentally they already know you a little bit, they have seen you working or even the work, they have more of a comfort zone with you over just another name they would pull out of the phone book.

Obviously, I'm going to be adding them to my marketing equipment.

Floorwizard

I got home the other day, and there was a door hanger that had a ton of stuff in it, and I admit, I skim thru it to see if anything pops out....a sale on an oil change or whatever...but on the front of the bag it said "your ad here" as if you could even buy advertisement on the front of the bag!...well what I found funny, is that just below it, it said "we put it right in their hands" but they didn't...they put it on my door....what it should have said was "it eventually gets right in their hands"

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"in 20 years you will regret more what you did not do than what you did"

Changes HI

We used to do that for my old Directv sales/install company.
When the installer was doing a job he would hanger the block...
The Hangar said soemthing about your neighbor just got the best TV possible.
and had our # and the Directv logos and channel lineup on it. We gave teh installer a $10 spiff if anyone called from tehir hangers. The guys were skeptical at first but when they started making an extra $50 per job from the neighbors signing up they loved it! and hangar'd every block they worked on!

Grumpy

Bingo. a $10 spiff. Brilliant idea.

Changes HI

And the guys are already getting payed to be there... so it's ALOT cheaper to have them canvass the location then it is to pay a marketing company!

Agnessa

It usually works for smaller jobs. For repairs, landscaping, handyman and many other trades it a great bang for your buck.
I tried couple thousand pieces on our flooring special with coupon and all and did not have much success. I also send our guys to hang it at spare time I offered them bonus pay (extra $2/per hour).
I used black printing on good quality bright orange paper. Recently, Team Mustang Printing started offering full color door hangers at very decent price. (https://www.printingforless.com/cardsdoorhangers.html)
I know a guy who swears by door hangers. He sells his own handyman services at $65/ hour and he actually put price on the door hanger. He even did the research and found out that his highest respond rate with pink ad, flowing by orange. It’s probably because women like those colors.
Would I revisit door hanger advertising once again for flooring installation? Sure, as soon as I find a good flooring salesperson/estimator.

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Agnessa Uchitel
Bergen Remodeling, Inc.
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What the caterpillar calls the end of the world the master calls a butterfly.

Mike Finley

I've been looking at that exact site toying with the prospect of doing some door hangers myself now. So far they seem to be pretty affordable considering you are able to do a total custom design. I've found cheaper printers online for door hangers but they are limiting you to templates.

Grumpy

I need to buy some to do gutter cleaning.

Mike Finley

Update: My door hangers arrived from the printer yesterday. Look just like what I sent them. 10,000 2 color front and back for $399.00. That's 4 cents apiece and delivery looks like 11 cents, so 15 cents total. I will start putting them out in January some time, so I will post back the results.