Direct Mail To Peoples Work Place...

ruskent

So you guys know I love to do direct mail. I buy a ton of mailing list. I often google the people before I mail them a peice. Living in North Jersey I end up mailing to alot of executives for big companies.

If I can find a work address, I am planning on mailing to both the peoples home and work place.


Is this a good idea? Bad idea? I know some of these people making 10 mil a year don't open their own mail. So i figure mailing to two places has to increase my shots some how.

nlgutters

Yah should work well. Try to come up with something unique in hopes maybe they will throw it on a table in the break room.

Mike Finley

Direct mail return rate is what less than 1/3 or 1% which means 99.66% of your mailing will be thrown away. With those odds why wouldn't you send it to their home and office? Since it's a numbers game. the more you send the more response you will get.

BreyerConstruct

Nice looking color newsletter with a lot of pix & helpful homeowner info... might get put out in the lobby or break room?

~Matt

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mnjconstruction

I am very interested in starting direct mailing. I have never done it in the past, but lately I think I need to start thinking about alternate ways to get more residential jobs. I live in northern maine, and was wondering about a few things? First what seems to work better for you guys. A letter in envelope? or a flyer type post card. Second, lets say I want to start out small like around 100 or so just to get my feet wet. Should i just look in the phone book or should i buy a mailing list. any info would be great!

tutran4

Instead of mailing out 100 letters try hiring a student to past flyers out for you. You can save money on stamps.

mnjconstruction

Should I have them go door to door? leaving flyers???
I just had 500 flyers made up, now i just need to figure out what the hell to do with them, LOL

StairJunkie

post them at the local gym bulletin board? anywhere there's a bulletin board maybe. think of your potential clients and where they might like to hang out.

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vinylguy

just called a bunch of our local employers and most of them will but flyers in with the paychecks and its cheap cause to fit in the envelope you can make 3-5 flyers out of one sheet of paper. also alot of these companies give there employees pamplets with discounts to use the local restuarants gyms store home improvement compaies ect.. this thing is getting big for us we are now working with hospitals in our area heck one co. has us on there electronic board in thier lunch room offering 10% discount for there home improvement needs. so start by trying to call these companies first and seeing what they do for there workers

Logic

Ruskent,

How would you obtain thier work addresses?