Company Introduction Letter - Help!

Mandeegirl

I was wondering if someone could assist me. My husband and I just started our wallcovering business at the the end of 2006. He has tons of contacts in the field, as he has been doing this business for almost 20 years. He wants to do an introduction letter to prospective clients (Hotels, businesses, etc.) I'm not really sure where to begin with this. I see there are several sites out there where you can have someone write something for you, but I can't belive that it's that hard that I can't come up with it myself. Does anyone have a sample letter or something I can use as a go by, just to get me started on writing? Oh how I hate writing...lol! Thanks!

Mandeegirl

streetracer

Read The Ultimate Sales Letter by Dan S. Kennedy, you'll get some great ideas. Writing your own from scratch will be far more sincere than modifying someone else's template. The book is full of great ideas you can use. It's available in paperback for $15.

__________________
Second Look Home Improvement
SecondLookHome.com
If you have built castles in the air, your work need not be lost; that is where they should be. Now put the foundations under them. --Henry David Thoreau

ProWallGuy

Mandeegirl, it's great to see another paperhanger on the forums. Not many around here. I can't really help you with an introduction letter, but contact me for more info to help you with the business. I know alot of hangers in your area.

__________________
Wallpaper Hanger St. Louis
Digital Murals Installation

Mandeegirl

Prowallguy, Thanks so much. Nice to meet you. My husband has been doing this for years, but I just got my first tast of it this past summer. Its a tough job, but their really are not many good paperhangers out there anymore. We are getting a lot of business, and I'm really suprised how much.

Grumpy

The first thing is to figure out who he is targeting, because a letter to a general contractor would be much different than a letter to a residential consumer. You then must understand what that target wants and write your letter to fill their needs. I am going to assume you will be targeting GC's. (Also one other thing, a friendly letter is written different than a offcial letter, I would send a more friendly letter to a consumer and a more official letter to a gc). This is just written off the top of my head BTW...

J F

What Grumpy said (darn, I had to put a lot of effort into that...time for a nap )

Jay

joasis

Keep in mind if you really want that letter read, take the time to address it by hand, and personally sign it. I don't read unsolicited mail, but anything that looks personal gets opened....flyers don't get a 10th of a second from me. Red ink that says urgent gets maybe a 10th more on the way to the shreader.....things addressed to me, James Ladwig, Ladwig Contruction, get my attention...things address "manager/owner/purchasing agent, etc, ect.....Ladwig Construction go in the shreader without opening.

__________________

Glasshousebltr

January 14th in the year of our Lord 2007.

c/o Benjamin Dover
Do Over Construction Unlimited
1313 Overthere Lane
Wheredaphucarewe CT

Mr Ben Dover,

Our company would like to take this chance to introduce ourselves as the best innovative, quality controlled, well established Paper People since the great paste eating contest of 1963. Some of our best work goes back to preschool.

Our services stem from counterfeit cash to covering up a crime scene. All humanoid body removal can incur extra costs.

All our qualified service technicians are clean cut, cordial and maintain current filed degrees with the Idaho Department of Corrections, however, they are only available between 6am to 6pm Mon threw Fri and you have to pick them up.

There's a good start for ya.

Bob

__________________
Bob

Dave Mac

when i mail intro letters, i also include insurance, buisness licence, and some others things like references, helpful questions in hiring a contractor,

dave mac

DamionR

Remember that your contacts get mailings all of the time from people asking for referrals.

Two tips to get you "in"....

First - copywriting is a very unique subject. A direct Response guy like Dan Kennedy is an excellent source. A simple tip I always use as a good "intro primer" is this. If you use use "we" and "our" more than you use "you and your"... your letter will not convert. People do not care about hwat you do - they care about what's in it for them.

Secondly - you have to make your letter stand out.

You have to realize who you are trying to reach - a busy business guy who gets TONS of mail... and hates wasting time going through it all.

Instead of sending it in a regular envelope or manilla envelope... use a tube mailer. You can get them at the post office.

The difference is... instead of your envelope getting stuck in with dozens (if not hundreds) of other pieces of mail... it HAS to stick out - just because of its shape...

... Which means it typically gets opened first.... before they get distracted... before they get their credit card bills... before they get their nasty customer mails... which is when you want them to think about you.

Hope this helps!

Dmax Consulting

Damion and Grumpy have some good insight.

__________________
Atlanta Paint Contractors, Atlanta Painting, Atlanta Painters, Atlanta Painting

Vinny

Dmax, check the dates on the thread next time. This ones about a year and a half old.

__________________
Roccies Asphalt Paving
The Right Way Driveway Company
If you say you cant, your a loser. If you say you wont, your a quiter. Which one do you want to be?

stephanieflores

Hello everyone!!!

My company is in the middle of beginning to create an employee handbook and contractor handbook for general construction. Does any one have any helpful tips or recommend sites. Any tips for employee welcome letters.
Thank you

jchopper70

This isn't meant to be a flame so please take it as constructive:

So it has been tasked to me to go and re write our company letter, and I do what every other small business owner does. I get on Google for some good advice or pit falls to avoid in writing a business intro letter and stumble across one of my favorite forums here at Contractors Talk. I read through all the great advice, but then see the last comment which says "read the date this one is about a year and half old".

I guess my concern is that people might take that as "please do not keep adding good content to this forum thread"

That being said, if I had to guess DMAX wasn't looking to add good content, as much as he was trying to build a back link from a reputable industry forum to his business website.

So I guess what I am trying to say is that these forums work and please keep adding quality content. Also, if you want to build a back link from the forum just put a little effort into the post.

Thanks for all the effort from the contributors you rock!

We certainly appreciate it.

Empire-PLS (Shameless Right?)

flashheatingand

I did like Joasis comment aboiut handwriting the letter. It is nice to receive a hand written letter, as it does add a personal touch.

__________________
http://37flash.com/furnace repair Boise/heating and cooling Boise/ boise hvac/ Air conditioning service and installation Boise