CLIPPER MAGAZINE?? Anybody Ever Used Them?

 
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Old 03-23-2017, 03:24 PM   #21
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Re: CLIPPER MAGAZINE?? Anybody Ever Used Them?


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Originally Posted by cbscreative View Post
Not at all serious. At least not on that statement anyway.
I didn't think you were, but wanted to make sure...
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Old 03-23-2017, 03:31 PM   #22
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Re: CLIPPER MAGAZINE?? Anybody Ever Used Them?


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Originally Posted by NYgutterguy View Post
I just got this months copy yesterday. I admit I glance through it every month. Has a mix of everything from national chains in the food biz to small handy man and many other local business's .

Harbour freight in there as well. 3 or 4 of the large siding chains and a local awning guy. Decent looking magazine but not something I'd advertise in.
Considering the haphazard mix of ads, if nothing else it cheapens your company's image. Not sure you'd want your business right next to a 20% Ihop ad or some cinnamon rolls ad. This just shows the sheer desperation of these print companies lumping everyone in the same mix.
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Old 03-23-2017, 03:42 PM   #23
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Re: CLIPPER MAGAZINE?? Anybody Ever Used Them?


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Considering the haphazard mix of ads, if nothing else it cheapens your company's image. Not sure you'd want your business right next to a 20% Ihop ad or some cinnamon rolls ad. This just shows the sheer desperation of these print companies lumping everyone in the same mix.


Recognized a few of the companies in there that are local. One is a paving and one a garage door business. Both good reputable businesses.

Don't think they are cheapening their image by advertising in this magazine. Just trying to sell their product like everyone else. If I don't see them in there on a few months I guess it didn't work for them. JMO


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Old 03-23-2017, 03:48 PM   #24
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Re: CLIPPER MAGAZINE?? Anybody Ever Used Them?


I'm sure they're reputable companies. That wasn't my point. My point was targeting. People looking for an Ihop coupon might not be the most ideal audience for a garage door.

That's throwing crap on the wall targeting. It's fine if you have money to waste. If you're shrewd with your budget and want to know exactly what every dollar you spend brings you, you wouldn't leave that to chance.
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Old 03-23-2017, 06:55 PM   #25
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Re: CLIPPER MAGAZINE?? Anybody Ever Used Them?


Quote:
Originally Posted by TLR View Post
I didn't think you were, but wanted to make sure...
I see the confusion. I should have made two sentences or even split to two paragraphs.

The words, "All true," I was agreeing with you (and serious). The rest of the statement was purely in jest.
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Old 03-23-2017, 07:30 PM   #26
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Re: CLIPPER MAGAZINE?? Anybody Ever Used Them?


If nothing else, that ad makes me hungry.

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Old 03-23-2017, 07:38 PM   #27
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Re: CLIPPER MAGAZINE?? Anybody Ever Used Them?


Quote:
Originally Posted by cbscreative View Post
I see the confusion. I should have made two sentences or even split to two paragraphs.

The words, "All true," I was agreeing with you (and serious). The rest of the statement was purely in jest.
All good man. I know you were kidding.
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Old 03-26-2017, 09:36 PM   #28
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Re: CLIPPER MAGAZINE?? Anybody Ever Used Them?


I went in two clipper type magazines last year for pressure washing. Cost me $450. About 6500 homes altogether. I made back $250. Never again. Was only a 1/8 page ad though.
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Old 04-12-2017, 01:18 PM   #29
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Re: CLIPPER MAGAZINE?? Anybody Ever Used Them?


The company I worked with used clipper, fairly heavily. Like most offline "blast" marketing.... you're going to see a higher Cost Per Lead than you'll get with many options online.

One advantage I liked about the "magazine" concept (vs. the coupon mailers) is that people actually do hang on to them. I've seen calls generated months after the drop date of the magazine.

Another advantage (IMO) is that these mailings can help you target an older demographic typically... that may not be as "online friendly" as the rest of your market.

As far as tracking and open rates...

As mentioned above, you'll never be able to track open rates offline, in the ways that you're able to track online. A dedicated phone number for the ad would be the best recommendation. This will ensure you can track calls back to the proper marketing source. However, open rates are pointless without an effective call-to-action. Track your cost per lead generated... and determine if the marketing is effective and within your allowable cost ranges for a lead.

Hope this helps!

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