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MEL · 01-14-2009, 05:59 PM

http://www.homerestorationsmd.com/

It looks like this guy is trying to sell roofing over the internet without ever meeting the homeowner.

I feel the best way to make a sale is face to face. If the day ever comes when I can’t meet people to make a sale I’ll get out of this industry into another.

I know this topic has come up before and I was surprised at how many people think they are doing fine by emailing proposals, but that’s not salesmanship, it’s quoting & order taking.

But overall I thought the guy had a pretty good website. What do think about it?

curapa · 01-14-2009, 06:30 PM

It seemed more like he would meet the customer and then give his apparently very thorough estimate via email.

I sometimes quote via email, in fact I just got the go ahead on a job today in which we have never met face to face, we'll be signing the contract tomorrow, work will begin next week.

I have never considered myself much of a salesman, I could use some help in that area for sure, but then again there are only a handful of salesmen that I have met that I actually like that do not test my patience.

D.A.S.Anthony · 01-14-2009, 07:25 PM

WOW!. I have to give this guy credit. From a sales point he has all the bases covered. Did you check out the sample proposal link? Very well done. Easy to read, and you don't even see the fact that he want s to upgrade from tarpaper, upgrade the vent pipes, remorter the chimney and change the (2) skylights.

This is well done in my opinion.

silvertree · 01-14-2009, 07:50 PM

I think he's doing a great job selling, very professional and he covers all the bases.
I'm gonna learn things from his website.

tinner666 · 01-14-2009, 08:36 PM

I meet 1 of every 6 clients. Or less.
GOt an internet lead today. Looked at the house, gave a quote over the phone. Start tomorrow. Will send the invoice this week. May never meet the owner.

One owner I worked for over 8 years on his projects, I didn't meet him until the 7th year.

Looks like a smart plyer to me.

will575 · 01-14-2009, 10:23 PM

I was looking at his repair page. His pricing ($247) for 2 bundles of 3-tabs and reseal penetrations seems pretty low to me. I'm getting about $500 for a job that size and I think labor is lower here than in Maryland. Most of my roof repairs are done in the summer (it pretty much only rains here in the summer) Last summer I only had one guy quibble about price with me and he called on my cell within 5 minutes of leaving his house and wanted to schedule the work. A 1 year warranty? Is that on the whole roof? Around here we get high winds that wreak havoc with 3-tabs. I have no problem warrantying what I repair, but I specifically exclude any new problems, in areas we didn't work on. I like the concept of before, during and after photos. I like his overall concept, just not his pricing. Good website, I'm gonna use some of his ideas.

MEL · 01-14-2009, 10:43 PM

Quote:

Originally Posted by will575

I was looking at his repair page. His pricing ($247) for 2 bundles of 3-tabs and reseal penetrations seems pretty low to me. I'm getting about $500 for a job that size and I think labor is lower here than in Maryland..

I agree, but he is adding to his customer list with every repair and those customers will need a new roof some day.

Quote:

Originally Posted by will575

I like the concept of before, during and after photos. I like his overall concept, just not his pricing. Good website, I'm gonna use some of his ideas.

The photo concept is good, but it seems like a lot of work to make a special web page for each customer and upload pictures. I might do it for a total replacement but not a repair.

MEL · 01-14-2009, 10:47 PM

I’m curious, when the customer compared your company to the others what made them decide to go with your company?

MEL · 01-14-2009, 10:54 PM

I’ve thought about doing something similar but I would put the really good stuff on pages that are password protected.

Why give all your good sales stuff to competitors?

I would only give the password to prospects that have qualified for a face to face interview, or maybe I would give it to them after the interview if I was not able to close it on the spot.

MEL · 01-14-2009, 10:59 PM

Quote:

Originally Posted by silvertree

I think he's doing a great job selling, very professional and he covers all the bases.
I'm gonna learn things from his website.

What would be the 3 sales strategies or techniques that you would benefit from most?

**Cole** · 01-14-2009, 11:05 PM

Why the different font? It makes it harder to read.

MALCO.New.York · 01-14-2009, 11:09 PM

Quote:

Originally Posted by Cole

Why the different font? It makes it harder to read.

I do concur!

Between the Rants and the Fonts...............

MEL · 01-14-2009, 11:21 PM

Quote:

Originally Posted by Cole

Why the different font? It makes it harder to read.

No particular reason for the font other that some fonts are difficult for me to read.

I got used to using a Courier font with some direct mail pieces that I’ve written, it gives it the old type writer look.

How do you like Verdana?

By the way, I don’t suppose you have anything of substance to add to the conversation.

How about your opinion of this guys marketing?

MALCO.New.York · 01-14-2009, 11:23 PM

Quote:

Originally Posted by MEL

No particular reason for the font other that some fonts are difficult for me to read.

I got used to using a Courier font with some direct mail pieces that I’ve written, it gives it the old type writer look.

How do you like Verdana?

By the way, I don’t suppose you have anything of substance to add to the conversation.

How about your opinion of this guys marketing?

Thats the way to do it!!!!! Give a Moderator a HARD TIME!

I am sure that there will be no DIRECT repercussions from this, but Down the Road, ever need help or a favor.............................

MEL · 01-14-2009, 11:27 PM

Quote:

Originally Posted by MALCO.New.York

Thats theway to do it!!!!! Give a Moderator a HARD TIME!

I am sure that there will be no DIRECT repercussions from this, but Down the Road, ever need help or a favor.............................

What’s a Moderator?

Do they get paid for this?

Home Air Direct · 01-14-2009, 11:44 PM

Ok, I have a website and it is my primary source of my income. I am constantly asking myself, "Among my peers, what do I do that makes me special, different, more attractive to my customers, BETTER?" Sometimes my answer is nothing. And when that happens, I evaluate what I need to do to separate myself from the pack.

My take on this website is this. The guy who waits for the call or lead and then travels to the prospect and pitches the dog and pony and then gives the written quote and waits for the award and then comes out and roofs the house is a Roofing Contractor.

The company that goes through all the trouble to give information overload to a prospect who is getting ready to part with money that they need for a myriad of other things, and makes the prospect a partner in the decision is a Roofing Contractor with their finger on the pulse of their market. This is proactive to a new level.

Let's face it. More and more people communicate with Blackberry's and iPhones, and keep up with their Facebook and get their tutorial from YouTube. This group is marketing to that demograpic.

Very cool. I will learn from them.

Mr. Mike · 01-14-2009, 11:49 PM

I hope behind this well thought website is a master salesperson who after the prospect emails they try and set up an appointment face to face. We could use this type of web page to get the to busy prospects who are the best prospects and set up a face to face with them after we look at the job.

Could work like this,

They fill out the form, you send via email that your going to come by anytime on a certain day during the day and tell them that evening you will email them the proposal, then call them around 4pm and say, Mr. or/and Mrs. Prospect we have came out looked at your roof and determined that we need to meet with you and go over a few options nothing is wrong I just have a couple of great products and I want to show them to you in person.

Or what have ya...

MALCO.New.York · 01-14-2009, 11:53 PM

Quote:

Originally Posted by MEL

What’s a Moderator?

Do they get paid for this?

Alcohol and Posting NEVER Mix!!!

Except when I do it!!

But I am up early to EDIT my Flubs!!!!!

Bodger · 01-14-2009, 11:55 PM

Quote:

Originally Posted by MEL

What’s a Moderator?

Do they get paid for this?

Oh..you'll find out...

neolitic · 01-14-2009, 11:58 PM

Quote:

Originally Posted by MEL

What’s a Moderator?

Do they get paid for this?

They are the guys who make the
place run right.
All of ours here are good guys,
knowledgeable, and worthy of
your respect.
Especially if you ever hope
to gain the respect of the
rest of the board.