Blogging, Anyone

 
Thread Tools Search this Thread Display Modes
Old 06-17-2007, 06:21 AM   #1
Pro
 
Publisher1's Avatar
 
Trade: Construction News Service
Join Date: May 2006
Location: Ottawa, Ontario
Posts: 285
Rewards Points: 252

Blogging, Anyone


Are any of you Blogging as part of your marketing strategy -- or do you know of any blogs which are effective in your opinion in communicating your business to target market?

I've been publishing my own blog at constructionmarketingideas.blogspot.com for about six months and almost from the start have set a permalink to contractortalk.com. It looks like anywhere between one and three people a day are now visiting contractortalk.com from my blog because of the hyperlink. Research with the Society for Marketing Professional Services. which represents the marketing departments at architectural, engineering and larger general contractors in the U.S.) shows not too many people -- if any -- are using blogs for marketing yet.

Does the blog work? I can't say I've received much hard business from it yet -- but there are indications it is an effective resource for positioning the company, adding to reputation, and is very helpful in recruiting qualified employees.

If you have a blog you are using for marketing/promoting your business, please let me know so I can publicize and hyperlink it.
Publisher1 is offline  

Warning: The topics covered on this site include activities in which there exists the potential for serious injury or death. ContractorTalk.com DOES NOT guarantee the accuracy or completeness of any information contained on this site. Always use proper safety precaution and reference reliable outside sources before attempting any construction or remodeling task!

   

Advertisement

 

Old 06-17-2007, 08:49 PM   #2
Pro
 
Ed the Roofer's Avatar
 
Trade: Roofing Contractor
Join Date: Dec 2006
Location: NW Suburbs of Chicago
Posts: 7,157
Rewards Points: 2,054

Re: Blogging, Anyone


Mine is only about one month old and I have no direct vision for it yet, but someone on another forum requested I start one up so he could link to it from his construction resources blog.

http://rightwayroofing.wordpress.com/

Ed

Advertisement

Ed the Roofer is offline  
Old 06-19-2007, 08:44 PM   #3
New Guy
 
JenRan's Avatar
 
Trade: GC
Join Date: Jun 2007
Posts: 26
Rewards Points: 25

Re: Blogging, Anyone


I decided to give blogging a try, though keeping it updated is the hardest part. I only market it mainly of my two websites, newhomec.blogspot.com



Randy
JenRan is offline  
Old 06-20-2007, 02:24 PM   #4
Pro
 
Publisher1's Avatar
 
Trade: Construction News Service
Join Date: May 2006
Location: Ottawa, Ontario
Posts: 285
Rewards Points: 252

Re: Blogging, Anyone


Thanks JenRan and Ed the Roofer for your postings. Blogging, I think, is not a quick fix for most people, especially in the construction/renovation field. However I think the limited success of blogging so far here is actually an opportunity since the marketplace is not overcrowded.

The biggest immediate value of blogging is in the area of Search Engine Optimization; it creates the opportunity for some legitimate backlinks, pushing your main site to a higher level. The second immediate payoff, from my experience, is in recruitment -- you can express your business and personal values in a human kind of way; and prospective employees, going through the search engines or directly referred to the blog by you, get a better idea of your character and values.

The other stuff -- including significant branding advantages, new client development and even some advertising revenue -- is a longer-term process; you won't get it without a lot of commitment and patience.

Since I'm a writer, not a builder, blogging is fun for me -- so I keep doing it. Should you? I would advocate that people who enjoy posting on this forum should have their own blog; but I don't think you should force yourself into contortions to deliver a blog if writing isn't your thing.
Publisher1 is offline  


Thread Tools Search this Thread
Search this Thread:

Advanced Search
Display Modes Rate This Thread
Rate This Thread:

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off
Trackbacks are Off
Pingbacks are Off
Refbacks are Off


Similar Threads
Thread Thread Starter Forum Replies Last Post
Raising rank through blogs Susan Betz Marketing & Sales 14 04-17-2007 06:38 PM

Join Now... It's Fast and FREE!

I am a professional contractor
I am a DIY Homeowner
Drywall Talk is for
PROFESSIONAL CONTRACTORS ONLY!

At DrywallTalk.com we cater exlusivly to professional contractors who make their living as a contractor. Knowing that many homeowners and DIYers are looking for a community to call home, we've created www.DIYChatroom.com DIY Chatroom is full of helpful advices and perfect for DIY homeowners.

Redirecing in 10 seconds
No Thanks
terms of service

Already Have an Account?