Big Brother Marketing

 
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Old 05-07-2008, 02:51 AM   #1
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Big Brother Marketing


Consumer Profiling taken to the Nth degree.

Does anyone have any direct experience with them yet.

Here is the link:

http://www.generation5.ca/targeted.asp

This is what they have to say, plus a lot more:

"Our proprietary Prediction
Engine — the product of a decade’s work by
the Generation5 team of mathematicians —
gives sophisticated marketing organizations the
power to truly see their customers for the first
time. And to take action using their data assets:
obtaining exact calculations of human behavior
— right down to each Postal Code, ZIP+4
and household."

Ed

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Old 05-07-2008, 01:34 PM   #2
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Re: Big Brother Marketing


Thanks Ed I will check into it.
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Old 05-07-2008, 02:59 PM   #3
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Re: Big Brother Marketing


It sounds like a great way to effectively tweak up the response rate from the desired end user demographic.

I will be checking into it also.

Ed
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