Beginning Advertising

 
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Old 06-14-2017, 09:22 PM   #41
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Re: Beginning Advertising


Quote:
Originally Posted by Lane13 View Post
Hey thats awesome you're having success with Facebook Ads! To me thats one of the most underpriced marketing tools out there right now for the value, assuming you know how to use it right. I recommend everyone jump in as soon as you can before the market becomes saturated. It's like the early days of AdWords where "Roofer" was 5 cents a click haha.


Not sure what kind of success I'm actually having with this. I see a lot of potential though with it. We'll see if i pull in some nice work from it.


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Old 06-14-2017, 10:04 PM   #42
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Re: Beginning Advertising


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Originally Posted by NYgutterguy View Post
Yea I'm working on it. Angie's took a while to get to 50 reviews. Some people just don't leave them and I hate continuously asking. Fb is brand new to me with advertising so was just feeling it out.


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Asking in person is definitely awkward but also definitely necessary. BUT I would also send a follow up email with a link to either Facebook or your Google My Business page reminding them. The least amount of work they have to do = a higher percentage chance they actually do it.
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Old 06-14-2017, 11:08 PM   #43
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Re: Beginning Advertising


Most of the responses to your OP are from computer/IT guys or whatever
you want to call them....

Bar none the best advertising you can do is word of mouth by consistently providing high quality work on time, on budget and with no BS.....

Plus it's cheap....
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Old 06-15-2017, 03:13 AM   #44
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Re: Beginning Advertising


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Originally Posted by griz View Post
Most of the responses to your OP are from computer/IT guys or whatever

you want to call them....



Bar none the best advertising you can do is word of mouth by consistently providing high quality work on time, on budget and with no BS.....



Plus it's cheap....


Couldn't agree more with WOM being best form of advertising but it's tough in the gutter business to stay busy by only WOM and subbing.

Perfect for the guys on a week or month type of projects but we'll do two houses before lunch some days. Spending money on ways to drum up more business is like my own version of gambling and entertainment.


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Old 06-15-2017, 10:37 AM   #45
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Re: Beginning Advertising


Quote:
Originally Posted by griz View Post
Most of the responses to your OP are from computer/IT guys or whatever
you want to call them....
Or marketing guys...

Or Builder of businesses...

Or people that help you make more money...

Or someone only a fool would keep paying if we don't
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Old 07-11-2017, 08:17 PM   #46
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Re: Beginning Advertising


Hi NYgutterguy,

You mentioned you’re doing some Facebook ads so I checked out your site to if it’s optimized to convert the most visitors into leads.

I found one thing your site is missing which you can implement TODAY that can get you more leads, often at a very cheap CPC and a higher Conversion Rate.

Here’s the thing about marketing online:

As you mentioned, WOM and subbing are not sustainable for a business like yours so you know you must invest in online marketing to stay competitive.

But no matter how great your site/landing page are, no matter how well written your ads, only 2-4% of your visitors will contact you on their first visit at best.

Which is like waving bye bye to 96-98% of your marketing spend.

And relying on lead get sites like Angie’s List (while this can still be profitable) you’re essentially allowing THEM to run YOUR show. And from the Porch.com thread, we can see this is often the case.

It can be an absolute headache.

The reality is this

There is a way to get more leads for less traffic, but you just need to have the means and know-how to do it.

It’s called Retargeting

You can do this through Google AdWords or Facebook, but we’re going to focus on Facebook for this example.

Think of retargeting like using a big bucket that catches all the visitors that leave your site. When you turn on your ads, that’s essentially like pouring all those “lost” leads back into your funnel.

Allowing you to build a relationship on automation, so when they are ready for those new gutters, you’re the contractor they’re most familiar with.

You’ve almost assuredly seen this in action when you leave a site only to see ads for it later.

And I’ve used it to drive $0.24 leads to a home remodeling client whose minimum build job is $40K - within 24 hours.



I first installed the pixel then followed the exact same process with every campaign.



And remember those lead gen sites and how they make your compete with everyone else? Well if a person comes to your site from say Angie’s list and you capture them, that means you can market to them over and over giving you a competitive advantage over everyone else who just lets them fall through the cracks.

Today I’m going to show you the exact steps to set up your first ad for your business using specifically Facebook’s retargeting platform. Even if you’ve never done this before.

How To Win More Leads For Less Traffic And Never Lose Another Visitor Again


Step 1: Create a Facebook Business Manager Account

You already have your Facebook business page, which is awesome.

This first step is not absolutely necessary but I recommend to all clients to operate their ads from what’s called a Facebook Business Manager account because it allows you to do so much more and will save you headaches in the future.

To do this, simply follow these 3 actions:
  1. Go to business.facebook.com
  2. Follow the steps to create your Facebook Business Manager account
  3. And claim your Facebook business page

Step 2: Create & Install Your Facebook Tracking Pixel Code

This is your “bucket” that will collect/track everyone who comes through your site for free.

Again, you can do this from your personal page, but I recommend using the Business Manager.
  1. Go to the “Pixels” page by clicking on the sandwich icon, hover over “All Tools” and click on “Pixels”
  2. Click “Set Up Pixel”
  3. Follow the instructions to install the code on your website
  4. You can ignore setting up an Event Code
  5. Check to see that your pixel is active

After installing the code on your site, refresh your website page a few times

Then return to your “Pixels” page and make sure your pixel light has turned green (not red)

This means it’s active



Congratulations! You’re now tracking everyone who comes to your site. Most of your competitors are missing this, but it will soon be commonplace as it is with industries like ecommerce.

Now we’re going to create your first ad.

STOP HERE

Before creating your first ad, think to yourself, "Why didn't this person call me the first time?"

Then list some possible answers:
  • Maybe they need more information about how the product can help them
  • Maybe they're looking for the lowest price
  • Maybe they're looking for social proof i.e. testimonials
  • Maybe they were just distracted or needed to talk to their spouse first

Ads for specific pages generally convert higher than say ads for people who only visited your home page because these people have a better idea of what they want.

You can also create an ad specifically based around that product.

Step 3: Create An Image For Your Ad
  1. Use Canva.com, which allow you to make drag-and-drop images
  2. Choose the “Facebook Ad” template (don’t use the Facebook Post template)
  3. Upload and drag an image from your Seamless Gutters page into the add (this allows the visitor to recognize your ad after they’ve left your site)

Your ad image might look like this



Step 4: Create Your Ad In Your Facebook Business Manager Account


1) Return to your Business Manager Account and choose “Ads Manager” from the menu

2) Click “Create Ad”

3) On the Campaign page, choose “Traffic” and then name your Campaign (you can just call it Retargeting)

4) Next, create your Ad Set (you can call it Seamless Gutters Retargeting)
  • Scroll down to “Audience”
  • By Custom Audiences, click “Create New” and choose “Custom Audience”
  • Choose “Website Traffic”
  • We want to target people who have visited your site in the past 180 days (the max amount of time you can target) who have visited your Seamless Gutters page but who have not visited your Thank You page, meaning they haven’t opted in. You can use my examples in this image



5) After you’ve created your Audience, scroll down to “Placements”
  • Choose “Edit Placements”
  • Unclick everything except “Feeds”

6) Next got to the “Budget & Schedule” section and you can set your specifications as I did in the image below, though I would recommend experimenting with this as well

We’ll choose “Impressions” because we’re only showing these ads to past visitors, otherwise we would normally use “Link Clicks”



7) Finally, create and launch your ad

Again, because they didn’t purchase your seamless gutters the first time around, perhaps they want to know a little bit more about what seamless gutters can do for their home

In this case, don’t send them to a landing page, but rather send them to one of your blog posts about seamless gutters.

http://www.likgutters.com/everything...mless-gutters/

So in the end, your ad might look like this



Conclusion


Having a Facebook tracking pixel in place is the no-brainer of no-brainers.

It's 100% FREE ​and it catches everyone who comes to your site in a big bucket that you can pour back into your sales funnel again and again and again.

If you follow the instructions I've laid out, it takes no more than 30-45 minutes to implement and will go even faster when setting up later campaigns.

That means that in less than the time you take for a lunch break, you'll never lose another warm lead ever again.

And for the price of a Big Mac, you can have those people coming back to your site on demand.

When was the last time you heard of a deal that good?

So go take action now!


And let me know how it goes

Last edited by n8johnsonbiz; 07-11-2017 at 08:25 PM. Reason: Fix some format issues
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Old 07-11-2017, 08:33 PM   #47
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Re: Beginning Advertising


Hey. Thanks for the info. I'll look into it with all the Facebook advice. Admittedly read it 3 times and still a foreign language to me but I'll work on it.


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Old 07-12-2017, 06:36 AM   #48
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Re: Beginning Advertising


I'll be doing this today. Pretty excited to see how it works out. Thankfully only spent a couple hundred winging it like I've been. That sample ad that you showed or something similar will be perfect. I'll keep you posted.


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Old 07-12-2017, 09:03 AM   #49
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Re: Beginning Advertising


Awesome!

As with everything there's a bit of a learning curve.

But let me know how it goes
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Old 07-12-2017, 10:21 AM   #50
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Re: Beginning Advertising


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Awesome!

As with everything there's a bit of a learning curve.

But let me know how it goes
Still searching for the Pixels page
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Old 07-12-2017, 03:01 PM   #51
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Re: Beginning Advertising


In your business.facebook.com account, you can find it in the menu.
  • Click the 'sandwich' icon in the top left
  • Hover over 'All Tools'
  • Click on 'Pixels' in the Assets column


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