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12-02-2007, 01:58 PM
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#1
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Professiona Instigator
Trade:
Design Build Remodeling Contractor Washington, DC
Join Date: Nov 2007
Location: Washington, DC/ Maryland
Posts: 6,554
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Adwords experiment
Started two new adword campains today one for master bathroom and Highend kitchen remodels I posted prices in the ad campains from 45k-85k wonder how many serious hits i will get
__________________
Being an idiot frees a man from having to live up to others peoples expectations. 
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12-02-2007, 03:30 PM
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#2
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Ultimate touch
Trade:
General contractor, Remodeling
Join Date: May 2006
Location: chicago
Posts: 758
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Good Idea. Keep us posted.
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12-02-2007, 04:59 PM
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#3
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Professiona Instigator
Trade:
Design Build Remodeling Contractor Washington, DC
Join Date: Nov 2007
Location: Washington, DC/ Maryland
Posts: 6,554
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Funny enough while doing some more research there is another company advertising for whole house remodels and they have a price of 300k and up on their google ad as well. Hmmmm
__________________
Being an idiot frees a man from having to live up to others peoples expectations.
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12-02-2007, 05:30 PM
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#4
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Certified Remodeler
Trade:
Kitchen bath remodeler
Join Date: Jul 2007
Location: North Oaks,MN
Posts: 3,196
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After reading your posts I emailed my web site guy and asked for an estimate to do SOE, he emails me back and says he does SEO only, wiseazz! I email him back and explained SOE is a GC term (Significant Overcharge Entries) and we expected to have some if I remodel his kitchen. I can't wait to see what this will cost.
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12-06-2007, 06:18 PM
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#5
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Professiona Instigator
Trade:
Design Build Remodeling Contractor Washington, DC
Join Date: Nov 2007
Location: Washington, DC/ Maryland
Posts: 6,554
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Adwords results thus far
195 impressions
12 Clicks
8 calls for actual estimates so far
3.37 average cost per click about 25 bucks total cost.
6 leads where budgets on baths average 25k and up
2 leads for Kitchens budgets 45k and up
What do you guys think??
I chose my keywords very carefully and it is a one city local ad, I have been using adwords for about 5 years so my skill level is above average with them
__________________
Being an idiot frees a man from having to live up to others peoples expectations.
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12-06-2007, 06:46 PM
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#6
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Mod / ArchiBuilder
Trade:
Design/Build Construction
Join Date: Aug 2004
Location: ArkLaTexOma
Posts: 6,370
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The question is, have you sold a job yet from the adwords?
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12-06-2007, 06:59 PM
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#7
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Professiona Instigator
Trade:
Design Build Remodeling Contractor Washington, DC
Join Date: Nov 2007
Location: Washington, DC/ Maryland
Posts: 6,554
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The answer is no these leads came this week all will be estimated by next week. I can have results on the closing rate probably in 2 weeks.
__________________
Being an idiot frees a man from having to live up to others peoples expectations.
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12-06-2007, 07:05 PM
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#8
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Mod / ArchiBuilder
Trade:
Design/Build Construction
Join Date: Aug 2004
Location: ArkLaTexOma
Posts: 6,370
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Awesome, keep us updated!
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12-06-2007, 08:34 PM
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#9
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Pro
Trade:
Builder, Additions, large remodels...Lately also small remodels.......
Join Date: Nov 2005
Location: Portland Oregon
Posts: 889
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I know so little about keywords that it's embarrassing. I'm confused by it. I think it's time I learn what it is and find a way to make it work for me too.
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12-06-2007, 08:37 PM
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#10
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Mod / ArchiBuilder
Trade:
Design/Build Construction
Join Date: Aug 2004
Location: ArkLaTexOma
Posts: 6,370
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Quote:
Originally Posted by wackman
I know so little about keywords that it's embarrassing. I'm confused by it. I think it's time I learn what it is and find a way to make it work for me too.
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Do you have a website?
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12-06-2007, 08:41 PM
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#11
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Professiona Instigator
Trade:
Design Build Remodeling Contractor Washington, DC
Join Date: Nov 2007
Location: Washington, DC/ Maryland
Posts: 6,554
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swallow the blue pill and free your mind!!
It is not easy. you can spend tons of money if you are not carefull and monitor your ads progress.
But if you figure out what works and gradually taylor your ads I think it is your best form of adverstising period.
If you find it difficult hire some one to set it up for you and give it a try. Just monitor it closely at first.
__________________
Being an idiot frees a man from having to live up to others peoples expectations.
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12-06-2007, 10:28 PM
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#12
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Pro
Trade:
Builder, Additions, large remodels...Lately also small remodels.......
Join Date: Nov 2005
Location: Portland Oregon
Posts: 889
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Quote:
Originally Posted by Cole
Do you have a website?
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yep.
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12-07-2007, 02:03 PM
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#13
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stop botherin' me!
Trade:
Roofing Siding Gutters Windows
Join Date: Oct 2003
Location: Chicago
Posts: 7,666
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Quote:
Originally Posted by rbsremodeling
Adwords results thus far
195 impressions
12 Clicks
8 calls for actual estimates so far
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I'll tell you those numbers are friggin excellent, but it seems your approach is more surgical than my shot gun approach.
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12-07-2007, 04:25 PM
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#14
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Professiona Instigator
Trade:
Design Build Remodeling Contractor Washington, DC
Join Date: Nov 2007
Location: Washington, DC/ Maryland
Posts: 6,554
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bump
__________________
Being an idiot frees a man from having to live up to others peoples expectations.
Last edited by rbsremodeling; 12-07-2007 at 04:41 PM.
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12-07-2007, 04:40 PM
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#15
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Professiona Instigator
Trade:
Design Build Remodeling Contractor Washington, DC
Join Date: Nov 2007
Location: Washington, DC/ Maryland
Posts: 6,554
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Grumpy
I will admit I have a decent grasp of adwords, For a contractor anyway 
Also I have good name recognition so that helps as well. I am also an honest, direct and very good salesman. I hate the term salesman but that is what we are at times.
I have closed one of these jobs this week and the owner said they like the fact that I did not mince words. I was not rude but gave realistic budgets and timelines and explained why the were realistic.
Here is a good tip that i use when I meet a homeowner owner, ask them to tell you what they think it will cost. they will actually usually be 50-75% of the way to actual cost them show them the other cost or things they forget to account for. When I add the numbers up that they gave me in front of them it usually hits the budget or their damn close, when they see the numbers they usually are impressed and convinced about actual budget cost and I am given credit for showing them reality and achieving my budget at the same time. Hope this tip helps. 
I will also share everything I have done in my adwords campaign and anything else for that matter that will help or enlighten my fellow contractors
if they want the info.
__________________
Being an idiot frees a man from having to live up to others peoples expectations.
Last edited by rbsremodeling; 12-07-2007 at 04:44 PM.
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12-07-2007, 04:49 PM
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#16
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Mod / ArchiBuilder
Trade:
Design/Build Construction
Join Date: Aug 2004
Location: ArkLaTexOma
Posts: 6,370
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I would like the info!
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12-07-2007, 05:26 PM
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#17
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Ultimate touch
Trade:
General contractor, Remodeling
Join Date: May 2006
Location: chicago
Posts: 758
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Quote:
Originally Posted by rbsremodeling
Adwords results thus far
195 impressions
12 Clicks
8 calls for actual estimates so far
3.37 average cost per click about 25 bucks total cost.
6 leads where budgets on baths average 25k and up
2 leads for Kitchens budgets 45k and up
What do you guys think??
I chose my keywords very carefully and it is a one city local ad, I have been using adwords for about 5 years so my skill level is above average with them
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When did you start this add?
DId you set 5 appointments?
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12-07-2007, 05:33 PM
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#18
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Ultimate touch
Trade:
General contractor, Remodeling
Join Date: May 2006
Location: chicago
Posts: 758
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Thats in one week? Please pm and show me what the hell I am doing wrong. I just need to get estimate requests. Before I paused my account this summer I got nothing but clicks. I turned it back on and now I am not getting clicks either.
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12-07-2007, 08:47 PM
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#19
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Professiona Instigator
Trade:
Design Build Remodeling Contractor Washington, DC
Join Date: Nov 2007
Location: Washington, DC/ Maryland
Posts: 6,554
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ulitimate touch I will
I am twisted right now but i will share my adwords and suggestiohs tommorow with you
__________________
Being an idiot frees a man from having to live up to others peoples expectations.
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12-07-2007, 09:37 PM
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#20
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Certified Remodeler
Trade:
Kitchen bath remodeler
Join Date: Jul 2007
Location: North Oaks,MN
Posts: 3,196
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Me too, gimme.gimme some adverbs! 
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