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Advertising & Marketing Methods

 
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Old 11-14-2017, 02:59 PM   #41
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Re: Advertising & Marketing Methods


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LOL Yeah I spend no money hardly on it and get 500+ leads a year from it....
How much did you spend to get the website built? How long did it take to start ranking and bring in leads? I'm sure you spend money on SEO right?

500 leads a year is only about 10 a week. Out of that you probably set an appointment with half of them and sell 1.

When I run Facebook ads I can have 10 leads the first day after setting it up. No paying seo people, no waiting months to rank, no dealing with algorithm changes, and no waiting around for people to find me online.

I hit my income goals long before I ever had a website which shows you definitely don't need one.
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Old 11-14-2017, 05:05 PM   #42
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Re: Advertising & Marketing Methods


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How much did you spend to get the website built? How long did it take to start ranking and bring in leads? I'm sure you spend money on SEO right?

500 leads a year is only about 10 a week. Out of that you probably set an appointment with half of them and sell 1.

When I run Facebook ads I can have 10 leads the first day after setting it up. No paying seo people, no waiting months to rank, no dealing with algorithm changes, and no waiting around for people to find me online.

I hit my income goals long before I ever had a website which shows you definitely don't need one.
500 is a low estimate, I dont spend on seo, its baked right in ( click like if you remember those good ol days

Anyways, some of my projects take me 3 or 4 weeks to do, which creates for a backlog of stuff to do.

I would love to be a GC though, so many high volume keywords that would be easy to rank for here.
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Old 11-15-2017, 06:46 PM   #43
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Re: Advertising & Marketing Methods


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A website was one of the last things I got for my business. I went years without one. It's not that important.
It's not surprising this stirred some discussion, especially the part about a web site not being that important. To that I just say it's different for every business. For most, it's plenty important.

Most advertising and marketing creates a path, sales funnel, buying cycle, etc. It inevitably leads to a web site, especially for contractors that do pretty much any kind of residential work. You can either have the web site help in the sales process or be a break in the chain. I'd call that important.

I get what you're saying Dean because of your personal experience. But on the other side of that coin would be like my clients where their web sites have helped yield all time high revenue, even double or triple previous levels. There were other factors in play too but those existed before the web site (more accurately before I was hired) and the revised web sites simply enhanced those other factors.
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Old 11-16-2017, 05:17 PM   #44
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Re: Advertising & Marketing Methods


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It's not surprising this stirred some discussion, especially the part about a web site not being that important. To that I just say it's different for every business. For most, it's plenty important.

Most advertising and marketing creates a path, sales funnel, buying cycle, etc. It inevitably leads to a web site, especially for contractors that do pretty much any kind of residential work. You can either have the web site help in the sales process or be a break in the chain. I'd call that important.

I get what you're saying Dean because of your personal experience. But on the other side of that coin would be like my clients where their web sites have helped yield all time high revenue, even double or triple previous levels. There were other factors in play too but those existed before the web site (more accurately before I was hired) and the revised web sites simply enhanced those other factors.
I get what your saying but when it comes to actually obtaining new customers to pay you money ( which is what business is all about) you don't need a website.

I would recommend one and yea it can definitely help bring more business if your doing seo and stuff like that but you actually don't need one. I was doing 250K in new business a month before we ever had a regular website. Landing pages as part of a funnel yes.... traditional brochure style website.... no.
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Old 11-19-2017, 03:10 PM   #45
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Re: Advertising & Marketing Methods


Our companies web site foward to facebook and actually works out pretty nicely, they can see our reviews and recent projects and its one less thing to update, however you cannot advertise on google with a facebook forwarded website recently which is making it a possibility that we may build a website soon.
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Old 11-22-2017, 04:08 PM   #46
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Not enough make use of Google My Business. It's easy leads.
I've learned that filling out all of your categories is really important as well. We used to just have "landscaper" as our only category, but as soon as we changed that we started showing up for a lot of new services. I'm sure it's different for plumbers etc., but still.

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