Advertising & Marketing Methods

 
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Old 10-11-2017, 02:20 PM   #21
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Re: Advertising & Marketing Methods


I see you say facebook generates great leads for you. I have trouble actually getting anyone to follow through I get great comments on my posts, but not enough action. I need to learn more about lead generating websites and pages etc.
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Old 10-11-2017, 02:27 PM   #22
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Re: Advertising & Marketing Methods


What's your business name/website? I tried to find it from your profile, but your website link doesn't work. Let me know and I'll take a look at it.
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Old 10-11-2017, 02:30 PM   #23
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Re: Advertising & Marketing Methods


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What's your business name/website? I tried to find it from your profile, but your website link doesn't work. Let me know and I'll take a look at it.

My website is www.metalroofnc.com

facebook www.facebook/metalroofnc/
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Old 10-11-2017, 02:33 PM   #24
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Re: Advertising & Marketing Methods


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Originally Posted by Metalman5301 View Post
I see you say facebook generates great leads for you. I have trouble actually getting anyone to follow through I get great comments on my posts, but not enough action. I need to learn more about lead generating websites and pages etc.
It's all in the process. When I run an ad on Facebook is very very rarely gets even 1 comment. What I do however get it people filling out a form online setting up an estimate appointment within the first couple of hours of launching the campaign. 98% of my appointments and leads come from Facebook.
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Old 10-11-2017, 02:39 PM   #25
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Re: Advertising & Marketing Methods


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It's all in the process. When I run an ad on Facebook is very very rarely gets even 1 comment. What I do however get it people filling out a form online setting up an estimate appointment within the first couple of hours of launching the campaign. 98% of my appointments and leads come from Facebook.
Wow, thats impressive. Ive tried paid ads, marketplace ads etc. Its strange, Ive gotten better response from free marketplace ads. Whats your facebook page? Id like to see it.

Mine is www.facebook.com/metalroofnc/
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Old 10-11-2017, 03:26 PM   #26
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Re: Advertising & Marketing Methods


O.K., I took a quick look. Your phone number on your maps listing doesn't match the phone number on your website, which for some reason redirects to https://www.northcarolinasbestroof.com/. Your business listing is missing your address. I realize that the maps listing asks if you serve customers at their location and so you chose service area business, but a recent Google update began promoting businesses that list their physical location. Since you already list it on your website, you should put it in your maps listing too.

If you look at this page: https://moz.com/local/details/JTI1NU...UyNTIyJTI1NUQ=
you'll see that you're missing many of the major business directory citations that an established business would be expected to have.

These are just a few quick things that I saw. Let me know if you'd like a deeper dive.
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Old 10-11-2017, 03:28 PM   #27
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Re: Advertising & Marketing Methods


Yes, I just want leads. Dive deeper.
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Old 10-11-2017, 03:36 PM   #28
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Re: Advertising & Marketing Methods


yea I basically only like to focus on stuff that's brings in leads right away. SEO and all the website stuff is cool I guess but if I'm being bombarded with more leads and appointments then I can handle then I have no desire or need to write a bunch of articles and do a bunch of seo stuff for my website and wait around for month until it starts bringing in leads.
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Old 10-12-2017, 03:12 AM   #29
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Re: Advertising & Marketing Methods


Yea that makes since. But I look at SEO as the bigger end picture. I mean it takes time but you cant beat FREE leads.
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Old 10-12-2017, 12:10 PM   #30
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Re: Advertising & Marketing Methods


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Yea that makes since. But I look at SEO as the bigger end picture. I mean it takes time but you cant beat FREE leads.
Seo defiantly works buy sometimes the volume of leads inst enough for what your looking for and you can't really change that because your pretty much just sitting around and waiting for people to come across your site and contact you. I like to reach out and grab people.

With paid ads and a good lead funnel I can not only capture the 3% of people that are ready to do the job now like your doing with SEO but I can also capture the other 70% of people who are still in the research phase but can be turned into buyers with a good offer.
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Old 10-20-2017, 12:20 PM   #31
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Re: Advertising & Marketing Methods


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Originally Posted by MOTB View Post
Don't use PPC for leads, but rather for Brand Recognition in order to support the Organic Listings in Mapping and Search. In other words, many people skip ads all together so use it as a method where people already saw your name once, and will recognize it when (hopefully) they see your company name in the Mapping and Free Search Results.

The PPC topic is not the same for all services since I would not care spending a few hundred for a 25K Kitchen Remodeling job. And obviously I would care if it leads to a lower cost service oriented job.
It seems like some expensive brand recognition though. I've tried tweeking a few things to improve luckily. What do you see as the best way to get leads? Or do you mostly work off referrals?
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Old 10-20-2017, 11:50 PM   #32
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Re: Advertising & Marketing Methods


Quote:
Originally Posted by Metalman5301 View Post
Wow, thats impressive. Ive tried paid ads, marketplace ads etc. Its strange, Ive gotten better response from free marketplace ads. Whats your facebook page? Id like to see it.

Mine is www.facebook.com/metalroofnc/
Facebook ads, can and do work, but it's a very finicky game to play. I've long since been a huge pay per click advertiser, but withe recent hurricane Irma in my area, Facebook has became the best ROI as we can target specific services whereas with 'keywords' many of the terms are ambiguous so we attract a lot of non target services.

That said, your website needs some help. It's kinda like Rome, all roads lead back to it. For the most part any kind of online marketing is going to be a waste until you get that squared up... and I'm not a guy selling websites.

I'll try to make you a screen cap video reviewing your website. You should also check out my article on FB marketing vs community newsletters. and also does your website breathe.
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Old 10-20-2017, 11:55 PM   #33
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Re: Advertising & Marketing Methods


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Originally Posted by Dean Craig View Post
Seo defiantly works buy sometimes the volume of leads inst enough for what your looking for and you can't really change that because your pretty much just sitting around and waiting for people to come across your site and contact you. I like to reach out and grab people.

With paid ads and a good lead funnel I can not only capture the 3% of people that are ready to do the job now like your doing with SEO but I can also capture the other 70% of people who are still in the research phase but can be turned into buyers with a good offer.
Im with you here... you can dick off for several months waiting for 'seo' to come together or you can actually make money now. I say the New SEO is No SEO... just create the content, be consistent and sooner or later you will get good traffic. Until then, paid it is.
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Old 10-22-2017, 03:31 PM   #34
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Re: Advertising & Marketing Methods


@Metalman, I mentioned before that I think your website needs some help before you're really going to have success with fb marketing. Here's a quick review of your site with some pointers.


Quote:
Originally Posted by prowork View Post

That said, your website needs some help. It's kinda like Rome, all roads lead back to it. For the most part any kind of online marketing is going to be a waste until you get that squared up... and I'm not a guy selling websites.
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Old 10-23-2017, 03:14 PM   #35
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Re: Advertising & Marketing Methods


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I see you say facebook generates great leads for you. I have trouble actually getting anyone to follow through I get great comments on my posts, but not enough action. I need to learn more about lead generating websites and pages etc.
Hi James,

I posted a bit about this on Page 1 of this thread if you want to go back and look at that.

Driving Engagement/Branding v. Driving Leads

Just to start (and forgive me if you already know this), I want to make sure you know the difference between Facebook engagement/branding and Facebook Advertising.

Boosting a post or doing anything to get someone interact with your Facebook page is completely different than advertising, which is meant to target a specific audience with the sole purpose of driving them to a landing page on your site.

With ads, most people won't even go to your FB page so what you have on your page right now is just fine.

Never Advertising Without Doing This First...

Before you start driving leads to your site via FB ads or really any ads, you must install the Facebook Tracking Pixel.

I say you must, because I'm assuming you're not one likes to waste money or lose leads to your competitors.

This is a free pixel which tracks every visitor who comes to your site.

This has two purposes:
  1. Facebook wants you to be successful so you'll keep paying for ads. This pixel helps Facebook know who your best audience is so that they can optimize the placement of your ads
  2. No matter where your traffic comes from, the pixel will track them and allow you to show ads to them when they're back on Facebook. This is called retargeting and almost no home professionals do it.

If you don't have that pixel on your site, you're essentially wasting opportunities, money and time.

A Note On Retargeting

Retargeting is when you leave a site and on the next page, you see ads for the site you just left.

This is what the pixel allows you to do. When someone leaves your site, you can put an ad up in front of them on Facebook.

In my experience, this has been the most effective use of Facebook though some people have probably had different experiences.

Retargeting is great for the following reasons:
  • You're advertising to warm leads who already know you
  • Most of your competitors are not doing this
  • Conversion rates are higher because they're already familiar with you
  • You can target people based on the service they're interested in, not just a general ad
  • Cost per lead is lower because the conversion rate is higher
  • Retargeting is cheaper than cold ads because you're only showing ads to YOUR leads

You can learn all about this on Facebook's website.

I also have a free video guide to get you started if you'd like. You'll have to opt in, but it will put you well ahead of your competition.

Facebook Pixel Installation Guide


Of course, let me know if you have any questions.

Nate

Last edited by n8johnsonbiz; 10-23-2017 at 03:17 PM. Reason: I changed a formatting issue (I added bullet points)
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Old 11-07-2017, 01:52 PM   #36
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Re: Advertising & Marketing Methods


Good info, but it depends on the type of product/service you are offering. For example, Websites are a must in many business, as long it is well maintained, if not it only gives a bad image and damages your business.
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Old 11-10-2017, 05:06 PM   #37
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Good info, but it depends on the type of product/service you are offering. For example, Websites are a must in many business, as long it is well maintained, if not it only gives a bad image and damages your business.
A website was one of the last things I got for my business. I went years without one. It's not that important.
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Old 11-10-2017, 06:34 PM   #38
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Re: Advertising & Marketing Methods


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Thers so much great content here. Im new to generating leads for my own business. Im stuck with trying to figure out what to do and where. I cant seem to get my localmaps page ranking.. I spend alot of time blogging and updating facebook and linked in. I need action now. Whats the thre best things to do now ? I own a niche metal roofing company.
You say you need action now, which traditionally is not what marketing is all about. It comes across that you need Paid Advertising (PPC), or perhaps reach out to your customers for referral leads since those tactics provide "action now" forms of results. Many of the other suggestions are focused towards building your brand over time.

You are a specialty contractor who needs to position for the quality leads, and that takes a very specific effort, one that will not occur just by throwing random ideas to try.

Check out this Tile-Copper-Slate Roofing specialist since I started all his marketing to get this going. Only someone in the industry can appreciate the fine details that go into marketing a roofer this way.
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Old 11-11-2017, 06:40 PM   #39
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Re: Advertising & Marketing Methods


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A website was one of the last things I got for my business. I went years without one. It's not that important.
LOL Yeah I spend no money hardly on it and get 500+ leads a year from it....
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Old 11-11-2017, 06:44 PM   #40
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Check out this Tile-Copper-Slate Roofing specialist since I started all his marketing to get this going. Only someone in the industry can appreciate the fine details that go into marketing a roofer this way.
I like the way you used word associasion with your general inter- linking. Forget what the nerds call that nowadays, contextual or something like that.

Wonder how many masons would notice that

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