In developing a marketing plan for my biz, I've been reading a lot of posts here regarding the yellow pages, newspaper inserts, websites, lead generation companies, PPC and so on.
In addition, I've been studying the market to see what my competitors are doing, and it's all starting to get a little confusing.
I've already started circulating my biz cards, I have a couple of yard signs up, and I've got magnetic signs on my car and van. (the van is parked in a very strategic location 4-5 days per week). So the initial low cost micro advertising stuff is moving.
Now, it's time to ramp it up, but I need to make sure I'm strategic in how the remaining budget is allocated.
My question is this: If you're a general contractor starting from ground zero and you want to reach kitchen, bath, and basement customers, how would you rank the following advertising vehicles in terms of ROI.
With a 1st year annual budget of $5000.00. Where would you spend it?
1. Website development - SEO expert
2. PPC advertising
3. Newspaper - Feature Ads
4. Newspaper - Classified Section under Services
5. Newspaper - Inserts
6. Direct Mail - Personalized letter
7. Direct Mail - Post Card
8. Yellow Pages - Feature Ad
9. Lead Generation Company
10. Other
In addition, I've been studying the market to see what my competitors are doing, and it's all starting to get a little confusing.
I've already started circulating my biz cards, I have a couple of yard signs up, and I've got magnetic signs on my car and van. (the van is parked in a very strategic location 4-5 days per week). So the initial low cost micro advertising stuff is moving.
Now, it's time to ramp it up, but I need to make sure I'm strategic in how the remaining budget is allocated.
My question is this: If you're a general contractor starting from ground zero and you want to reach kitchen, bath, and basement customers, how would you rank the following advertising vehicles in terms of ROI.
With a 1st year annual budget of $5000.00. Where would you spend it?
1. Website development - SEO expert
2. PPC advertising
3. Newspaper - Feature Ads
4. Newspaper - Classified Section under Services
5. Newspaper - Inserts
6. Direct Mail - Personalized letter
7. Direct Mail - Post Card
8. Yellow Pages - Feature Ad
9. Lead Generation Company
10. Other