3 Tips To Better Google Rankings

CF Construction

....can you elaborate on this?

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Ivinni

This is the number 1 rule Google wants you to abide by. The more relevant the information is on your site (to what the user/searcher/potential customer is looking for), the better your ranking will be.

Google goes even further in their assumption that if there are other relevant sites that are linking to your site on a regular (time interval) basis, that your site is REALLY relevant to what the searcher is looking for, be it information or services or products. Therefore, with time (and it takes time) your page rank will increase and place you closer and closer to the top of the organic results.

FYI-"Page rank" is not where your site shows in the organic results but rather a score given to a site according to set criteria determined by Google according to what Google believes will enhance the user (searcher) experience. This phrase has been trade marked by Larry Page, one of the Google founders to describe importance of sites that have been indexed on Google.

I am a contractor who has been studying internet marketing for a while as a hobby. SO I will put this in terms a contractor can understand.

Did you get your basic contracting knowledge from the forums?

No. But the forums do provide you support with unique situations or conditions from which you can go forward based on some else's experience. That what the forum is good for.

If you want to learn more about how to be succesfull on Google. Go to Google and put in your time. They have training programs available for free that will teach you how to be successfull using their medium. I say "their" medium because Google IS the internet. They own 80% of the world's traffic. And they do because they have it figured out. They know what their users want. Just like you know what your customers want when they hire you to do a job.

I laugh at some of the guys here who believe "marketing techniques" are a slimy or otherwise untruthful way of garnering a customer, especially on the internet. But here is the real truth of the matter:

1-People search for information on the net (let's just assume we are talking about your service),

2-If you have followed Google's rules that have been built around what THEIR customers want in search, then you have the opportinity to make that customer your customer by providing what the customer WANTS.

See, these "techniques" are simply Google's rules that were established in order to enhance the user experience.. Boiled down, the rule states: "Give the customers EXACTLY" what they want". Now, if the customer gets exactly what they want, and you get what you want (their money), isn't everyone happy?

Here is a good place to start:

http://www.google.com/adwords/learningcenter/index.html

You can use this info to do "local" adwords and it should be really cheap advertising. Also, you will learn about relevancy through learning about keywords and how they relate to your customer's searches for the services you provide.

Better yet, go through all the training Google has to offer and you will solve your internet knowledge vacccum without having to get it (knowledge) piece meal from the forums.

There are some other places to go for training where you can learn even more "techniques" that will enable you to be found in the organic results for free, such as the article method mentioned above.

If anyone has any questions, feel free to ask. I love talking about this stuff more than caulk and insulation

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carlsore

Thanks for the great addition to this thread Ivinni! You posted some really helpful information.

Carl

Ivinni

I hoped that I didn't hijack your thread.

Teaching others helps to cement my own studies in my mind as well as paying it forward for the help I have recieved in the past.

Thanks for the comment.

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Max Nomad

Just some FYI...

Ranking systems exist -- and each one of the hundreds Search Engines out there has one. Almost everything involving these ranking systems and their related processes are usually proprietary and treated as trade secrets.

To water it down into a simple paragraph, the Ranking Systems are actually more of a combination of (1) algorithms that determine the frequency of keywords applying to the subject of the page and the site overall, (2) indexing algorithms that act as a sort of "checks and balances" method to deal with attempts to spam search engine, and (3) people that go in and review pages that have been indexed and ranked to make sure that unscrupulous SEO techniques haven't been used to gain higher rankings. All in all it's done to make sure that people get relevant pages. To stay ahead of search engine spammers, they are also always updating and revising their indexing and ranking systems. This is why high-level Search Engine Optimization techniques are too fleeting to put into books and almost as much of an Art as it is a gray Science. I say "gray" because outside of the use of well-written content on a website there's often a fine line between positive and negative SEO techniques.

The Search Engine world is a whole industry unto itself apart from most Internet-related services. If you want to start keeping up with it a good place to start is http://searchenginewatch.com/ .

Good luck and hope that helps shed some light on the subject.

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Sir Mixalot

Great info on this thread. Thanks!

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Ivinni

Well said

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pcplumber

Forget about it. I removed this post, but I disagree with everyone regarding the ranking and formulas. It really does not matter, with the exceptions that I think putting every word, possible, on the home page, is very important.

I agree with the very first post regarding everything, except the rankings, and I have already started to implement many of his ideas. He certainly knows much more that I do.

A W Smith

So i guess i can delete the keyword meta tags Ive used since may 2002. I have the keywords in the body of the index page anyway. I have a meta pragma no cache so my page forces updates for caching browsers. is that obsolete too? also a robots revisit after 10 days... obsolete? many times when i do searches i find those jigsaw business directory pages that all look similar and tell me that A W SMITH has not created a profile or blog yet. or hasn't been rated yet. should i fill those out? theres an awful lot of them clogging my searches.

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pcplumber

I believe the robots visit still works and is very important. I set mine to something like 5 or 7 days.

Ivinni

Your statement would be more clear if you could reference which person and posts you are refering to. Thanks.

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carlsore

I've primarily used the meta title, keyword and description tags only. The title and description are most important to me. I don't have robots revisit tag and going through server logs GoogleBot and all the other major search engine bots visit my site multiple times daily.

Build your relevant backlinks and the spiders will be coming.

As for the directories you are talking about I would personally stick to the more local, state or city specific business directories.

There are also a few paid contractor web directories that one can submit a site to and gain high quality one-way backlinks immediately. They range from $10 to $50+/year for the one's I've used. Don't count on these for traffic but the directories are spidered multiple times per day... Your link in their directory also gets spidered multiple times per day.

Carl

pcplumber

Sorry. Bad with remembering names and just about everything else. I was talking about the person who started this thread, 'Carlsore'. The first post had some great ideas. Hope I didn't upset him? Sorry!

Ivinni

So, you are basically speaking on the differences of paid advertising verses organic search results?

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carlsore

This post now ranks #2 in Google for "3 tips to better google rankings"

That shows how fast and easy original articles can start getting exposure in the search engines.

A little experiment: (for those who have some spare time and want more exposure from the search engines)

Write a 500+ word article about choosing a contractor in your specific city, or something related to your specific trade and your city.

"Choosing A Vancouver BC Electrician"
"Kitchen Remodeling Ideas In Denver"
"Nanaimo BC Custom Log Home Building"

Are some various title ideas... It's important your article title contains your trade/services and the area you serve. Write at least 500 words pertaining to your trade and geographic area... Make it generic so it's not all about me, me, me... You get a signature file in the article to link back to your website.

Submit the article to 1 article directory only... such as ezinearticles.com or goarticles.com and wait a few days and see what happens.

If anyone spends the time to do this I'll bet your article is ranked within the top 5 spots of Google within 7 days.

See... If "Nanaimo BC Custom Log Home Building" was your article title, your article will likely get picked up for many keyword phrases containing "Nanaimo (the location you serve), Custom Log Home (your trade),

Eg...

Nanaimo log home builder
custom log home builder in nanaimo bc
nanaimo custom home builder

And many more keyphrase combinations that potential clients might find you with. To get the most out of this it's important you don't submit the same article to several directories. Instead write different articles and submit them as well... This is a great way to generate one-way back links to your website.

For those who don't like writing... Forget I even told you this!

Carl Sorensen

Ed the Roofer

For anyone who doubts what Carl just stated, please refer to my post from about one month ago, regarding Advanta Credit Card being a Rip-Off.

Just Google any term associated with Advanta and problems or fraud or scam, etc...

I watched that thread the evening I posted my real life experiences with that Advanta, Scam, Rip-Off, etc... company and saw it appear within the 1st 1-5 listings on the front page of Google within just a matter of 2 hours.

I would bet that it is still on the 1st page even now.

Now, if the company that was supposed to do my website that accepted the job would have had my website done, I would already have changed my signature for the back-link to my site.

Since Advanta Credit Cards are not relevant to Roofing, etc..., the relevance would not be as high, but the point is, that a topical post or article submitted will catch on like wild fire.

(By the way, see the key words I just used so that Google catches this too?)

I need a new web guy to take over. I give up on this guy, unless he answers my e-mail from yesterday by the beginning of next week, just in case he is out of town. This BS has been going on since the end of last April.

Carl.....I think I recognize your company as an affiliate with MYM and Rick Hershaw, (sp) Is that where I know your talents from? JNDavis Roofing out of California.....Is that one of your first clients through them? Also, Lon Smith out of Texas too, right?

Ed

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carlsore

I have had my original articles dominate the first 5 search results on Google for several months at a time. It's not hard to monopolize the listings if you're market has little competition.

I have no affiliation with any of the names mentioned. I've been online since 2002 with a membership site providing lead generation tools for sales people primarily in the home business area, brokers etc...

My contracting specific site wasn't launched until this year when I saw a market that needed more choices. There are 1000's of web design firms but not so many who build and design for specific niches. I've been succesful with this approach already so why not build another?

Outside of my "other" clients I've built a few sites for contractor friends, a family member, some local contractors, a few members of this forum as well as some ongoing SEO work from the forum as well. My own SEO work is also starting to pay off.

Anybody can design a website... But the internet marketing side of things you can't really go to school to learn, instead you need to rely on mentors, eBooks, seminars, forums and most importantly by doing.

Carl

Max Nomad

Little side note -- in this case,a huge part of it is due to this site, how it indexes info and how many people use it regularly. If we were to check the web server logs with the ability to identify Google spiders we'd find more than a few of them on a daily basis PLUS spiders from plenty of other search engines that Google is either affiliated with or straight raids data from. <ehem>

Gotta love it...

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Ivinni

I concur. This a VERY informative thread!

For those who are in a quagmire about what to do on the internet regarding your business, pay attention.

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carlsore

Yes this site has some great link popularity and no doubt is the reason for the fast ranking. Some of the major article directories and content providers also carry heavy link popularity and would rank a targeted article just as fast.

Carl