Here's a quick little list of ideas for how to get backlinks to your website.
Some contractors design and promote their own websites. It's amazing how a guy could have that much time, since we all know online promotion can keep you up until 3am every night, but some guys make it happen.
One of the most common concerns of the free-solo amateur web developer is how to get backlinks.
Here are a few ideas:
1. Create a viral element. Here’s an
awesome example I found on a local plumber’s website:
- Page title is “28% More Duck.”
- It’s funny, charming, very different, and a refreshing change of pace.
- There is a viral “share” form where you can send it to a friend.
- It really makes a connection with the website visitor…and on a plumbing website for crying out loud!!!
(Just sayin', it can be difficult to make a connection online.)
2. Link to your suppliers, vendors, and subs, and ask them for link in return. Here’s the script:
“Hey, Jack, I wanted to let you know we put a link on our website linking to your company website. Well, I really enjoy doing business with you, and I am proud to be associated with you online. Would you consider linking to my website, as one of your customers/clients/contractors? Great, thank you. Who runs your website and could make that happen? Would you mind introducing me, and getting me in touch so we can get it done right now? Awesome.”
The key is to take the lead and do all the coordination. Also, if you run into any resistance, just move on to the next one and don’t waste time sweating it.
3. Whenever you get a compliment from a client, immediately ask her if she would be willing to log on to "Google local" and post a 5 star review of your company.
Do this 15 times, and you’ll be at the top of “Google local” QUICKLY.
4. Create fresh content on your blog and link out to relevant websites. You’ll find they will often reciprocate without notice.
5. Do a charitable event like a Ramp-A-Thon, and contact the local press including “more information” on your website.
6. Talk to the coordinators of every association and group you participate in (church too) and do the link request script found in #2.
7. Post relevant, valuable comments on Google groups with your link.
8. Create a free report to download, and make it a really good one. Promote it, and watch the links pour in.
9. Have your happy clients give your site a "thumbs up" on their favorite social media websites. Seriously. Actually ask them to do it. Some will. That’s link juice, baby!
10. Write a Top 10 List for your industry. Send an email to your list. Make it good, not crappy like this one.
Get links from people who love your list.
Good luck getting those ever-valuable links.
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