Shelf - any others
im very guilty of making snide, bitter and sometimes offensive comments towards people just starting up.
im green too.
But ... here's my take on it
Ah... starting your business ... That FIRST day where you're sitting there at
your desk - or that FIRST shipment of business cards or that FIRST advertisement in the phone book.
and when you get your first client. My first client was about a 30 minute job and I turned it into a 2 day event, lol. I even had him sign a contract (the job was for $160). Cute ... at least his wife thought so.
No traffic jams. Stay up as late as you (have to) want to. Take off mid day for lunch with a friend. Go grocery shopping at 3 PM. Coffee n smoke breaks when you want. Go to the bathroom anytime. Shower at 2 PM. Play guitar for 15 minutes while waiting on a fax. Ah, freedom.
So then the honeymoon's over ...
Man!! now 2 months into it all, you find that your "capital" has been spent on business cards, phone bills, t shirts, truck payments, rent, FOOD, gas, health insurance ... office supplies ... tools that you bought that you really didn't NEED at the time ...
and now you're out of capital ...
Then the bills come. You think "well ... I'll wait out 30 days ... something's bound to come along - after all, the new phone book just came out" .... Next thing you know ... you're 90 days behind on your phone bill and it gets cut off on the morning you're meeting with a prospect. Wonder what they'll think when they call and here "this number is not in service"
so you get a prospect... you think "well ... i'll have this done by XX amount of time and I'll get XX"
Then XX comes and suddenly you realize you (from inexperience) underbid your project. You didn't
lowball ... you seriously just underbid it. You weren't realistic. You rushed an estimate. And
NOW -- you're in the hole
so you take
another job ... this time maybe even
purposely lowball it just so you can
"get the job" so you can pay your way out of the Project One.
Oh wait --- you were counting on that first one to pay the 90 day overdue bills .... and XX amount of time has gone by and
NOW you are being sent to collections. Your credit score - gone
GREAT!! --- you got the second job ....
you use the down payment to pay off the first project. Clients are happy --- you did great work!!!! Things will be fine now, right??
Sh*t -- second job (which was on the low end) has a couple problems. One of your suppliers raised their rates from last quarter ... and you misunderstood one of your subs and now you're paying him more than you thought. Not only did you lowball it - but you lowballed with last quarter's rates. OOPS!
Meanwhile -- you've got a stack of bills.
In a humble-panic --- you explain to one of your subs that you're in a cash crunch. He's not happy - but gives you 30 days cuz you're an idiot and knows that's the only way he'll get paid.
WHEW!!!! You thank him - you can sleep tonight
so you take the money you were to pay him --- and pay down some of that debt that has been in your stack for 90 days
Customer #3 was referred to you by #1 --- and they want to start
NOW. You take them ---
you NEED the money ... right???
so you take the DOWN PAYMENT and use that to pay off the rest of your bills.
Whew!!! --- ok, debts are gone -- but you're seriously behind on Project #2 ... fortunately - you figure you can do what needs to be done in order to get to the next installment. You're just a couple tasks away from payment.
You work a weekend ... dawn to dusk ...
uh-oh ... flat tire. You find out that you need 4 NEW TIRES. You need about $1,000 for this
you can't afford these new tires. Because you have no money. You borrow a friend's car --- but it took you all day Saturday to track him down --- and you HAVE to finish by Sunday evening because HE NEEDS it to go to work on Monday.
So you scramble ... you get a bit sloppy. But you finish.
Customer on Project #2 doesn't like what she sees. You don't either - but you NEED her payment. But you're a good person ... and you tell her you will "tear this out and have it replaced"
Only thing is ... it's Sunday evening.
Your friend needs his car back
You need $1,000 to get new tires
You owe your sub his payment
You SPENT the third project's down payment - so you will NEED XX AMOUNT of dollars to even START that project now
and -- you are 3 weeks away from owing THIS MONTHS bills
AND --- you have to eat tonight, right?
You talk to your friend ... he agrees to let you drop him off at work and pick up at 5 pm. So you get to use his car.
A week goes by --- you had to tear out on project 2 and replace... whew - you get paid.
immediately, you go buy your new tires - pay your sub - pay your friend for gas
oh wait - a warranty situation comes up on Project #1. You need to fix this.
Next thing you know ... Clients from
Project THREE leave a message. OH MAN!!!! It's been nearly a month since you took their down payment and NOTHING has happened. Only they do not care that you fell behind in your schedule - or that you had flat tires.
They want to know WHEN THE F**K ARE YOU GONNA START MY PROJECT
"Right away!!!" you tell them.
Oh no ... you spent their down payment nearly a month ago ...remember??? you had to pay all those bills off???
Where are you going to come up with the money now???
You spent the Project 2 Draw/installment on warranty from project 1, new tires, and your sub
and now you don't have enough to even get to the next draw on project 2. And you have no money to even get started on Project 3
Now you're stuck --- but you're in luck. Cuz Project 4 just signed their contract .... WHEW!!! right??
this is not a totally fictional story. And it shows you how SEEMINGLY small "day-to-day" decisions can literally put you into a vicious cycle that is like a centrifigal force and you can't easily get out.
it is NOT fun. it is NOT glamorous.
and it all started with
ONE underbid project and a couple bills that you "let slip for a month".
my point is ... this is real and CAN happen to YOU ...
it's not something you read in a book
it happens from a lack of experience and business sense.
and ONE bad decision - even if it's harmless at the time - CAN create such a chain reaction that it CAN take several years to get out of.
It's an awful feeling. There's worse things that can happen too - this is just one story.
I still haven't gotten to write the end to this one either .... I'm only here NOW because I didn't like the ending that someone else might have written for me ...