What the heck is wrong with my website? - Contractor Talk - Professional Construction and Remodeling Forum

Pro Builder · 08-02-2009, 02:06 AM

I mean really... I place it on google maps and it doesn't even appear unless you zoom in to street level. I don't appear if I google my own website name! I don't have many links going to it, and it is a cheap site, but I don't know what to do or where to turn to.

My work has been completely word of mouth for the past year. I can't find any work right now though and I have 4 weeks until my current job is finished.

Can someone PLEASE help me get my listing "on the map" with google, and upgrade my organic listing? Thanks!

Probuilderslo.com

Magic Hammer · 08-02-2009, 09:42 PM

It will take longer than 4 weeks to improve your website. You can do a search on this website and get a lot of info.
Do a search on canvass or door hangers, that's something you can do fast and get results. Then go out and knock on doors where you have a job.
Good Luck

**Leo G** · 08-02-2009, 10:03 PM

Go here and see how your site ranks. It will tell you a lot of things you should know

http://website.grader.com/

You have no Meta description or Meta keywords, no inbound links

His site has been up for nearly a year.

RCPainting · 08-02-2009, 10:13 PM

Update your Google Business ad, put in photos, video, customer review, coupons.

Pro Builder · 08-02-2009, 11:21 PM

Quote:

Originally Posted by RCPainting

Update your Google Business ad, put in photos, video, customer review, coupons.

What kind of coupon could I put? Isn't $100 off kind of coupon a little cheesy for a service that has a variable pricing model?

I suppose I could put a coupon for a free estimate lol. If it helps....

Pro Builder · 08-02-2009, 11:23 PM

Quote:

Originally Posted by Leo G

Go here and see how your site ranks. It will tell you a lot of things you should know

http://website.grader.com/

You have no Meta description or Meta keywords, no inbound links

His site has been up for nearly a year.

that is some eXCELLENT advice! Thank you!

plumbingdr · 08-03-2009, 02:48 PM

Look at your meta titles too. Those are the titles that show up on the top of the page. In organic searches, they are also the titles of the links.

jtpro · 08-03-2009, 05:03 PM

Quote:

Originally Posted by Pro Builder

What kind of coupon could I put? Isn't $100 off kind of coupon a little cheesy for a service that has a variable pricing model?

I suppose I could put a coupon for a free estimate lol. If it helps....

Marketing is like a Jedi mind trick. You have to get a costumer to fall under it's "spell".

Coupons are bogus for the most part, but even if a costumer knows that it still gets you in the door. We all know you just tack it on your initial price then "deduct it".

What about a BK marquee that says,".99_______ " when it's THAT price ALL the time?

How much is $2.99? Is it $3 or $2 and change?

If you feel $100 coupon is cheesy as a flat rate, do $25 off up to $150 of work, $75 over $350. or some variable of.

Have a 10% sale off all work performed.

Do a refer a friend gimmick. Referal bonus to be paid upon completion.

Had people try the "I have a freind do I get a bonus?" crap

Yeah AFTER I get the job.

BrownCan · 08-05-2009, 01:34 PM

I would suggest spending some time and money on getting a professional SEO, with a realistic time frame. SEO is not one time, its an ongoing process just like any traditional/offline marketing strategy. If KFC, Coke or others can't stop marketing (even though they are industry leaders), how can some one stop web marketing when they think every thing has been achieved?

Regards

Pro Builder · 08-05-2009, 11:59 PM

Quote:

Originally Posted by BrownCan

I would suggest spending some time and money on getting a professional SEO, with a realistic time frame. SEO is not one time, its an ongoing process just like any traditional/offline marketing strategy. If KFC, Coke or others can't stop marketing (even though they are industry leaders), how can some one stop web marketing when they think every thing has been achieved?

Regards

That is true. Brand recognition is a HUGE factor in this game.

DMDesigns · 08-06-2009, 10:56 PM

Try Posting some YouTube Videos, that seemed to really help my Google Ranking.

Dave

Pro Builder · 08-07-2009, 01:03 AM

Quote:

Originally Posted by DMDesigns

Try Posting some YouTube Videos, that seemed to really help my Google Ranking.

Dave

good idea. I was planning on doing that.

DMDesigns · 08-08-2009, 04:13 PM

And if nothing else - I will be glad to help. I have built many websites, and I advertised for all of them.

Dave

ebeye · 08-09-2009, 11:09 AM

Thanks guys, i checked out that ranking site you posted and my site scored a 4 out of 100....wow...my site really sucks bad.
So thank you guys for the information, I really need it and didn't even know it.
my site is performanceconsultantsintl dot com
I'm going to post a video on youtube

Thanks

cbscreative · 08-15-2009, 02:23 PM

I would second the advise to get a pro SEO person, but you also need stronger writing to convert the traffic you do get. SEO without conversion to sales is useless. Your copy now focuses on we, we, us, our, etc. You need to speak TO the needs of the visitor, not ABOUT yourself. Sure, you need to inform people about you, but only what is needed to tell them how you can solve their problem and why you are the best choice.

The above is just about your website, which is an important part of your marketing mix. I also agree that you need a lot of offline marketing. The website is mostly passive, meaning you have to get people there. Online and offline marketing is what you will use to get them there and SEO is only part of that. You need to be proactive. The above mentioned knocking on doors is one of many choices, but it demonstrates the way you need to think.

If you do opt for knocking on doors, be sure to have something to give to soften the "intrusion" that many people object to. Use creativity to select a good item to give away, and for your approach. Having your web address printed on the item is essential. A local promotional products dealer will be able to help you with ideas for something more than just pens and mugs.

The door hanger is less intrusive and something to the effect of "Call for your free gift" will give you the opportunity to talk with people when you deliver it. You can also use the door hanger to drive traffic to your site and have people register for some kind of give-away (provided it's legal in your area). You can also use the entries to send occasional reminders of your company. You'd be surprised how effective this can be after 3, 4, 5, or 10 contacts. Don't bug people, but repeated exposure warms them up to choose you for services when they are ready. Also remember that your contacts with potential customers do not have to be "selling" your service. Giving them valuable advice is effective too. With the economy in the tank, you may be able to offer energy saving tips they may not aware of to reduce their energy bills.

I could go on, but there are many ways beyond search engines to drive traffic to your site, and quite often, they are better than search engine traffic.