Web Site Review For The New Year

 
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Old 01-02-2014, 10:42 AM   #1
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Web Site Review For The New Year


OK so lets hear it. Take a look at my web site and let me know what I need to improve for the new year. Contemplating hiring a company to redo the site if need be. I built this site well over a year ago and I tinker with it every so often. I would like it to rank higher in a Google search, don't we all want this for our sites.

http://www.gastekservices.com
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Old 01-02-2014, 11:09 AM   #2
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Re: Web Site Review For The New Year


Quote:
OK so lets hear it. Take a look at my web site and let me know what I need to improve for the new year.
Great Job!

- Get a proper header graphic. (remove what you have) this will bring everything "up" the page more if you incorporate your phone etc.. into the graphic.

- Move your "Blog News" widget DOWN and the form UP.

- Add service areas into your page meta titles.

- Make it easier for your customers to review you on your social profiles.

- Where is Google+/Facebook/YouTube?

- Tidy up the contact form...

You've got the bones for a good site for what you do, I think some polish would make you a happy camper with the results, especially if it brought you business over the last year.

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Old 01-02-2014, 11:21 AM   #3
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Re: Web Site Review For The New Year


I would have it themed, but aside from that your page titles should take advantage of a location in them, where do you want to do pool repairs? Put that in the title.
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Old 01-02-2014, 11:26 AM   #4
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Re: Web Site Review For The New Year


My only crit is with all these great digital cameras that are around now, you might take a clearer picture to use as your head-line photo. Right now yours is slightly blurry.
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Old 01-02-2014, 01:06 PM   #5
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Re: Web Site Review For The New Year


As a site for users, I think it's outstanding. It's clear what you do, who you are, where you work. Whether or not it's effectively designed for SEO, I don't know. I'm getting to be a broken record on the subject, but I think Google is out to kill SEO as a means to avoid paying for ads. People who want a pool heater will search for it and click on a paid ad. Your ad (no, I didn't click on it) is in the right place.
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Old 01-02-2014, 06:58 PM   #6
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Re: Web Site Review For The New Year


Quote:
Originally Posted by Reg View Post
My only crit is with all these great digital cameras that are around now, you might take a clearer picture to use as your head-line photo. Right now yours is slightly blurry.
That was a "borrowed" picture. I have since today, removed that picture all together. I am instead going with a header image with my company logo along with s few words and my phone number. As suggested by carlsore. At least I hope I did it right. I need to get a graphics package to clean it up a bit.
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Old 01-02-2014, 07:00 PM   #7
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Re: Web Site Review For The New Year


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Originally Posted by CarpenterSFO View Post
As a site for users, I think it's outstanding. It's clear what you do, who you are, where you work. Whether or not it's effectively designed for SEO, I don't know. I'm getting to be a broken record on the subject, but I think Google is out to kill SEO as a means to avoid paying for ads. People who want a pool heater will search for it and click on a paid ad. Your ad (no, I didn't click on it) is in the right place.
Yes I am also running an Adwords ad and sometimes pay dearly for it, literately. Seems to me Google wants more of this to line their pockets.
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Old 01-04-2014, 06:56 PM   #8
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Re: Web Site Review For The New Year


I like it as is...sure It could use a small change here or there, but you give a ton of into in a small space....

its better than most
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Old 01-04-2014, 08:13 PM   #9
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Re: Web Site Review For The New Year


I would make your phone number wherever it is "clickable" so that mobile users can contact you more easily. I hate it when I am driving and trying to call a number from a website and I have to cut and paste it or remember it then dial it. I would also try to make the Font on the top right sharper, it looks fuzzy. Those links in the footer look like link spam. Otherwise i think your site is great. [CODE]<a href="tel:+1-813-335-7491">813-335-7491</a>[/CODE]
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Old 01-04-2014, 08:59 PM   #10
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Re: Web Site Review For The New Year


I just re-worked the header today. Previous one was pretty bland. I can't figure out why it looks great as I create it and then when I uploaded it to my site, Wordpress, it looks blurry. I used Gimp to create it and tried it as a jpg and a png file type and still it looks blurry. So I'm still searching out how to resolve this.

I would have to see if there is a way to make just the phone number clickable seeing as all of the header is one big image.
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Old 01-04-2014, 10:43 PM   #11
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Re: Web Site Review For The New Year


There are sliders out now a days that are more then just picture sliders. They can tell a story, send a message, or promote your service. I use this one on one of my sites, http://themes.themepunch.com/?theme=revolution_wp , there are limitless uses, I think it would be a nice touch on your site with a message, whatever it is, .....Is your pool water FREEZING .....we can install ....or fix

Check it out they add tons of class if done right imo.
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Old 01-05-2014, 06:46 AM   #12
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Re: Web Site Review For The New Year


Quote:
Originally Posted by carlsore View Post

- Tidy up the contact form...

You've got the bones for a good site for what you do, I think some polish would make you a happy camper with the results, especially if it brought you business over the last year.
What do you mean by "tidy up the contact form? Is there a better one I should use?

Thanks.
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Old 01-05-2014, 09:29 AM   #13
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Re: Web Site Review For The New Year


Is there a way to make the credit card logos not so big? For a minute there, I thought you were pimping Visa and M.C..

Another thing, maybe, include the price of a service call on page one. P.1 was a bit wordy about you. Granted, self discription is necessary, but somehow, I would try to figure a way to word it to show how Gastek would behoove the prospect. I think you could get your message across a little better without as many words.

Don't get me wrong, it's easy to be a critic, especially when you factor that we aren't doing any of the work. Good luck.
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Old 01-05-2014, 11:19 AM   #14
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Re: Web Site Review For The New Year


Quote:
What do you mean by "tidy up the contact form? Is there a better one I should use?
I mean it needs to look better and be streamlined a little bit... Gravity Forms is probably one of the better form plugins for WP, I don't even mess with anything else.

Every field you have on your contact form creates resistance to your visitor.

Name
Email
Phone
Subject <---- Remove (you should be able to auto-set this)
Your Message <-- Change this...
Spambot <---- Remove
Send Button <--- Change this...

You are asking your visitor to do extra work and you don't need either of those pieces of information, especially if you're using a good forms plugin.

My form would look like this

Let's Fix Your Pool Heater <--- Call to action above the form.

Name
Email
Phone
How We Can Help You? <--- Much better than just "Your Message".
Send Your Request Now! <--- Another call to action (even better to use a graphic)

By going that route you've essentially removed more than 30% (2 fields) of the friction in your optin process. Ideally you probably want people to phone you but these changes will make a measurable difference in your email requests if you are tracking it.
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Old 01-05-2014, 11:51 AM   #15
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Re: Web Site Review For The New Year


Quote:
Originally Posted by carlsore View Post
I mean it needs to look better and be streamlined a little bit... Gravity Forms is probably one of the better form plugins for WP, I don't even mess with anything else.

Every field you have on your contact form creates resistance to your visitor.

Name
Email
Phone
Subject <---- Remove (you should be able to auto-set this)
Your Message <-- Change this...
Spambot <---- Remove
Send Button <--- Change this...

You are asking your visitor to do extra work and you don't need either of those pieces of information, especially if you're using a good forms plugin.

My form would look like this

Let's Fix Your Pool Heater <--- Call to action above the form.

Name
Email
Phone
How We Can Help You? <--- Much better than just "Your Message".
Send Your Request Now! <--- Another call to action (even better to use a graphic)

By going that route you've essentially removed more than 30% (2 fields) of the friction in your optin process. Ideally you probably want people to phone you but these changes will make a measurable difference in your email requests if you are tracking it.
Thanks carlsore! I will work on this change.
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Old 01-05-2014, 11:54 AM   #16
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Re: Web Site Review For The New Year


Quote:
Originally Posted by flashheatingand View Post
Is there a way to make the credit card logos not so big? For a minute there, I thought you were pimping Visa and M.C..

Another thing, maybe, include the price of a service call on page one. P.1 was a bit wordy about you. Granted, self discription is necessary, but somehow, I would try to figure a way to word it to show how Gastek would behoove the prospect. I think you could get your message across a little better without as many words.

Don't get me wrong, it's easy to be a critic, especially when you factor that we aren't doing any of the work. Good luck.
I thought about the adding the price of a service call to the page but I don't want to eliminate people because they might think I'm too expensive. Hopefully they will call me and in talking to them they will see the value I have to fixing their problem and price won't be an issue.

I'll see if I can de-word my description a bit. It could turn some people off with too many words that they would stop reading.

I made the credit card logo smaller. Too small and it would be hard to recognize.

Thanks for the input.
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Old 01-08-2014, 06:40 AM   #17
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Re: Web Site Review For The New Year


carlsore,

I updated my contact form and took your advice on removing the spambot but now I get spam emails. Is there anyway yo eliminate these without adding back the spambot? I don't think there is but I thought I would ask.

Thanks.
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Old 01-08-2014, 08:09 AM   #18
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Re: Web Site Review For The New Year


You would need to block other countries on the server level.
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Old 01-08-2014, 12:11 PM   #19
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Re: Web Site Review For The New Year


I installed a plugin for this so I'll find out how well it works. It sure seemed like a pain to set it up selecting each and every country to exclude.
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Old 01-08-2014, 02:13 PM   #20
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Re: Web Site Review For The New Year


I had that plugin and eventually disabled it. Doing it on the server level is the best I have been able to come up with, but you need a webguy to do it.

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