My Adventure With SEO

 
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Old 06-05-2015, 02:57 PM   #1
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My Adventure With SEO


Six years ago I stated Tried & True Services. I strongly believed that a company should have a Web presence. However, I never understood why guys spent thousands on their sites and SEO.

I used Service Magic to help get leads before my WOM would be of any use. I didn't understand, nor really wanted to understand, the idea and concept of the ever changing SEO landscape. It seemed that I would have to spend several hours a week just to keep up. I often referred to it as chasing my SEO tail.

So I just let my site represent us on its own. I may have received 5 leads in 5 years.

A year or so ago I met Brian with MyOnlineToolbox. We had a "discussion" about SEO. Brian reached out to me educating me on LGS and encouraged me to look into his introductory SEO course. I did, with a little hesitation.

A weird thing happened. As I was taking each section all I wanted to do was stop the session and fix my site.

By the end of the course I had some work cut it but the instruction and explanation on the videos made it super easy and fairly quick.

I spent about a week in the site getting the basics down and then spent the next few months honing and sharpening each area.

It's been a bit over six months and I have to say the results are amazing. For my target let words I'm first page from third and forth page. Google places shows up on 80-90% of my key words. I'm getting 5-10 leads a week on average from my site.

I can't wait to get some time to take the Advanced course this Fall.

If you are looking at improving your site or just educating yourself on the basics of SEO, you have to check out MyOnlineToolbox.com.

Thanks Brian!
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Old 06-05-2015, 03:19 PM   #2
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Re: My Adventure With SEO


Is this an organic or paid advertisement?

All kidding aside...I like what they bring to the table. Being associated with Michael & Devon Stone of CPR is enough of an endorsement in and of itself.

In that spot now to where I have enough of a grasp of web stuff in general to know that I can confidently say that my next step will be taken with MyONLINEToolbox just to tweak everything down. Keep in mind - when I say grasp - in no way saying I am an expert or know much of anything. Just that I have enough information understood in order to help make an informed decision on whom to do business with on the net.

Speaking of that, a little shout out to Darren Slaughter, darrenslaughter.com of whom I have learned a lot from and done a little business with over time. He has a heck of a lot of videos on Youtube that may help bring a little something else to the table.

Anyway, back on point...

Look forward to when the time comes soon where I can delve into the MyONLINEtoolbox courses back to back and get everything set.

It's actually perfect timing that you started this thread today TNT as most likely next week will finalize the details to a project that will take us to the end of the year. I'm all about reinvesting BACK INTO the company and the courses we mentioned above are an investment that will takes YEARS to finally realize the rate of return.

Have a great weekend!


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Old 06-05-2015, 04:45 PM   #3
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Re: My Adventure With SEO


Now think if you wouldn't have been against all us who spoke about it and started doing it years ago.

Its good to see you've come around though. Keep working on it and your site could bring multiple new leads a week. Just from my site alone, we nearly sold into the 6 figures from leads just from the beginning of last week to today.

Soon you'll have to hire someone to do it for you because you won't have time.
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Old 06-05-2015, 06:03 PM   #4
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Re: My Adventure With SEO


I convinced my mate who owns a window and siding company to put money into SEO. He didn't do anything and was about 5pages in and spent about $30k a year on radio and bill boards. He now does just $300 a month on SEO and he is normally first or second on first page. He is getting unreal amounts of work from that $300. He does about 15 jobs a month so for him it's great. Once I take on some more guys I'm gonna use his guy to do mine.
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Old 06-05-2015, 06:25 PM   #5
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Re: My Adventure With SEO


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Now think if you wouldn't have been against all us who spoke about it and started doing it years ago.

Its good to see you've come around though. Keep working on it and your site could bring multiple new leads a week. Just from my site alone, we nearly sold into the 6 figures from leads just from the beginning of last week to today.

Soon you'll have to hire someone to do it for you because you won't have time.
Problem was when I asked what to do back then it was just a bunch of nonsense. Blogs and Backlinks. Scheming to get contributors and content.

I never minded technology or Web design. I've built sites since 93. It was the confusion of the ever changing SEO landscape. I didn't want nor have the time to research and learn the in's and out's. This course broke it down so that pretty much anyone could understand.
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Old 06-05-2015, 07:29 PM   #6
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Re: My Adventure With SEO


A few years ago off page seo was more important for local businesses. There a as the emergence of local seo which us a thing now, and all but the most competitive markets contractor seo is local combined with stellar on page.

So seo as we knew it died and became much easier, which is why it's as attractive as it is for you.
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Old 06-07-2015, 01:13 AM   #7
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Re: My Adventure With SEO


Of course this all works great until Google up and changes their mind on how they want to rank a site.
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Old 06-07-2015, 09:11 AM   #8
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Re: My Adventure With SEO


That's what I used to think. There are basics that may be tweaked but won't really change much. The next shift is to mobile.

There had to be some consistency in order for search to work.
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Old 06-07-2015, 11:50 AM   #9
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Re: My Adventure With SEO


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That's what I used to think. There are basics that may be tweaked but won't really change much. The next shift is to mobile.

There had to be some consistency in order for search to work.
Mobile is easy. Plugin or script to the website then rearranging to a format that displays well on all screens.

Maybe redundant, care to elaborate on those consistencies?
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Old 06-07-2015, 04:30 PM   #10
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Re: My Adventure With SEO


Now you can begin to understand why so many people were so strongly against Service Magic / Home Advisor.

I used them for several years and realized when the economy tanked and the quality of leads went with it, that my business was heavily dependent on them. I never wanted to be in that place again. (Not to mention the hacking of your online presence to drive traffic to their site instead of yours.)

When we launched the DBA with a new website, and narrowed our services, the goal was not to be dependent on any form of paid advertising. I am not opposed to using them, I just didn't want someone else's business model to potentially have a negative effect on my own. (Its the control freak in me.)
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Old 06-07-2015, 06:05 PM   #11
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Re: My Adventure With SEO


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Mobile is easy. Plugin or script to the website then rearranging to a format that displays well on all screens.

Maybe redundant, care to elaborate on those consistencies?
Page titles. "About us" is ignored by Google. Unique page titles are not and help Google understand the page.

Anchor text. Helps Google map your site.

Image alt text.

For more, you'll have to take the course.
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Old 06-07-2015, 06:11 PM   #12
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Re: My Adventure With SEO


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Now you can begin to understand why so many people were so strongly against Service Magic / Home Advisor.

I used them for several years and realized when the economy tanked and the quality of leads went with it, that my business was heavily dependent on them. I never wanted to be in that place again. (Not to mention the hacking of your online presence to drive traffic to their site instead of yours.)

When we launched the DBA with a new website, and narrowed our services, the goal was not to be dependent on any form of paid advertising. I am not opposed to using them, I just didn't want someone else's business model to potentially have a negative effect on my own. (Its the control freak in me.)
Not really. Most who had issue with them, on here, was for one of two reasons.

They either didn't understand the TOS or didn't understand how to handle the leads.

I had signed up for the exact match leads when I first started then realized there was no real advantage. So I cancelled and never had my info "hijacked".

And I had no problem converting the leads to sales. That was back in 2009 right after the market crashed. I still think that a good LGS had its place. I can start a business and get leads on day 1.
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Old 06-07-2015, 07:01 PM   #13
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Re: My Adventure With SEO


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For more, you'll have to take the course.
OT Spanky - Guess I misunderstood consistency of applied techniques for what I took as habitual ongoing practices after applied techniques. Not looking to circumvent any value from MOTB. Brian has been a great asset to me for quite a while.
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Old 06-17-2015, 02:24 PM   #14
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Re: My Adventure With SEO


Hi TNT,
We noticed this topic of yours and recognized your name after we saw your post after our Anti-Porch comments in another section. Your comments are good and we just wanted to add a little more if you donít mind as a suggestion to anyone who may follow your advice. The information provided in this class is amazing. It is so refreshing and exciting to be able to understand more and more about the complex subject of website design and SEO. Our suggestion is to save the files (especially the Review All in less than 20 Minute Video). It can then be used as a quick cheat sheet checklist every so often since we are sure many may forget the little things as time passes. We havenít had time to take the Advanced Class yet so our comments are for the Basic. Glad to see you explaining the opportunity for others. We were in the same position for awhile ourselves.
Jen (and Ron)
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Old 06-19-2015, 04:00 AM   #15
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Re: My Adventure With SEO


OP,

Is your site down for some reason? I clicked on your signature and it takes me to a 404.

Quote:
Of course this all works great until Google up and changes their mind on how they want to rank a site.
One thing I have realized after spending years in the industry is this - the best SEO strategy is to not base it upon Google's whims. Link exchanges were common in 2000s and then got penalized. Websites could pass off with thin syndicated content a few years back which is now not possible.

The best way to do proper SEO is to think "What would Amazon do in this case?". Let's say you are suggested link exchanges, or simply duplicating content from another website. Would Amazon do it? No.

Would Amazon create some new product or features and use PR machinery to get people talking about it? Definitely. In that case, I could do it for my websites too.
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Old 06-19-2015, 07:39 AM   #16
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Re: My Adventure With SEO


No, it's up.
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Old 06-21-2015, 03:48 PM   #17
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Re: My Adventure With SEO


Hi,

We were using a website company for many years and just started the Basic Class. There are so many things that are easy to learn, and some are easy enough that we need to wonder why my website company was not already doing this.
We didnít want to say anything negative here since we are just moving forward with education. For example, my home page title tag was first focused on my company name rather than The Service We Provide and people search for what they are looking for.
Yes, my company name should be used but more for About and Contact pages if someone already knows who we are. I found town specific pages that have {City} as the first word in the title tag rather than the actual city name. How can anyone miss that important aspect if they are a SEO company? Many of the pictures are not optimized.

So what I am doing is letting that existing website stay while I am creating a new site that I can control. My new site is www.bestwallplastering.com and I am focusing this month on learning what to do and cleaning up as much as I can while we are busy. The person who made the educational classes called just to say hello after we signed up, asked a little about the business history. He then gave us some ideas to get pictures and testimonials for each location to allow us to strategically create new content. That will keep us busy for a long time.
At least I will know what to do with the pictures and testimonials to keep my site active. Going to create a marketing spreadsheet so we can accumulate information as we go from town to town and project to project.

We will come back again after we begin to get the site more completed and get some of our own leads. Thanks for this information and from the other posts.
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Old 06-22-2015, 05:23 PM   #18
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Re: My Adventure With SEO


Seo is only a tool that brings people to your website. What they do when they get there is another story.
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Old 07-06-2015, 05:10 PM   #19
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Re: My Adventure With SEO


Hi TNT,
Kyle here. I work with a remodeler in my area and asked him about webistes, leads, etc. He told me it better to check out this site for a lot of good ideas as well as to take the myonline tool box classes. You are correct the class are very informative and very easy to follow. The videos are short and quick, so it is not a huge time commitment all at one time. You can always come back to them when you have time. It really has done wonders and I am glad I understand this stuff for my new website. My next focus is working on the location specific pages but I have such a better start just knowing how to begin. I saw there was another thread pertaining to leads being generated but I felt it better to say something here since I just got my site up weeks ago and rather wait for the success to be able to post to another thread. But you are correct, this was a great way for me to learn how to get started.
Kyle

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Old 07-15-2015, 02:37 PM   #20
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Re: My Adventure With SEO


Iíve been in business many years now and finally took a more direct interest in this subject after seeing a recent webinar by the folk who created these educational classes. I do have an office lady who is going to be making all the technical changes, but I am learning many things that makes it easier to understand what everyone is talking about. Also, not understanding the basics can really hurt you in the long run.

Good example, I did not realize what a Title Tag was, and now just learning it is better to NOT have my company name in the Home Page Title Tag, and to tell search engines what exactly I do and where I am based. Can be a little embarrassing to have it wrong for so long Ė but better to address the topic and just fix it.

Some of my other tags are terrible such as my Kitchen page. I also do a terrible job at telling the search engines where I do my work. I know my pictures need to be indexed better too.

I just signed me and my office person to the first class and we are creating a checklist of all the things we need to do. My suggestion is for contractors to realize that many people who may have worked on their website may not realize exactly what to do for Leads, so take a moment to learn so it is easier to understand this marketing topic.

Wasnít sure if it was smart to link to my site in this topic before I fix it up, but it will be made better really soon. Guess you can just google my name and company if you are interested, but Iíll come back after I take care of all the basic marketing items with a link.

Dennis Bryant
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Toronto Ontario

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