Quick Question (How Much Are These Leads Worth?)

DannyL

Hi there guys,

Wonderful forum here -

Okay, let me briefly introduce myself. I have been generating leads for advertisers similar to ServiceMagic etc. for a while and I'm starting to realize that it would make more sense if I sold these leads directly to you, the contractor.

That way, we both benefit by cutting out the middleman.

I generate my leads online through Google & Yahoo so you can be sure that the people who fill out the form are highly interested in that particular project.

Now because I'm starting out and I need to build credibility, I'll be selling these leads way cheap and I'll limit it to ONLY 3 contractors. To get repeat business from you guys, the quality of my leads have to be good. That's a no-brainer.

Now, I have a quick question -

I've been generating 4+ leads a day for an advertiser who promotes 'free estimates' for sun room/patio room type projects. What would that type of lead be worth to you?

Here's what the visitor fills out on the form -

1.) Type of home
2.) Time frame for project
3.) Name
4.) Address
5.) Zipcode
6.) Primary phone
7.) E-Mail
8.) Best time to call

(There are other fields but the above ones are compulsory)

So to re-iterate my question... How much would you be willing to pay for this type of lead?

I hope this makes sense.

Let me know what your thoughts are on this!

MGSProperties

the question is how you confirm the lead after it is submited

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Grumpyplumber

Service Magic is owned by Ask.com...I HIGHLY doubt you're selling them leads.
I smell a hearty breakfast of Bacon, eggs, spam, spam ,spam bacon eggs...and more spam.

marc

I would need 5 free ones to test your service first.
If the leads were OK I would pay you $25.00 per lead but I would want a spend limit put into place.

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Marc

dougchips

He said "Similar to". Most of them buy them if you want to sell them.

An e-mail I received on Thursday:

Hello,

I work with QuinStreet, an online marketing company that specializes in home services lead generation. I am emailing you to see if you would be interested in testing our windows lead forms or form post in comparison with your current revenue streams. We can pay 22$+ per window lead and we have national coverage. We have the ability to accept form posted leads and we are flexible to get a campaign up and running. Please give me a call at 650-***-***x so that we can discuss some specifics.

Sincerely,

John ******XX
Business Development
QuinStreet, Inc. www.QuinStreet***x

__________________
To get the best replacement windows, or sun rooms contact the replacement windows experts at FHI Vinyl Window Company.

Grumpyplumber

Aaaahhh...missed the "similar to" part.

MyLar1040

It would definatley depend on how much I could make from your leads. Just because the homeowner fills out a form doesn't mean they will buy from me especially if you are selling leads to multiple contractors as well as myself. If I could sell the job and make a bundle I would pay about 25.00. Us contractors have most all been burnt by internet lead gen services and if you can find a way to make it work for us then you would earn a lot of business.

Painting+

Very well said....could not have put it better myself!

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TigerFan

I would be willing to pay $150 per lead per closed deal over $10k. I would pay $250 per lead per closed deal over $50k.

Work a system around those parameters and I'll sign up for your service.

__________________

http://www.bayoucontracting.com

chris n

Here is one I got this morning

To: Nelson Painting ckrnelson@myactv.net - Residential Painting Division

Re: residential painting projects - new program

Hello

My name is Jeremy with Home Renovation Quotes. We just launched a new painter referral program. All of our referrals are confirmed via phone or email before you receive them.

For additional information please visit www.homerenovationquotes.com/Join2 or contact me.

Thanks

Jeremy Gold
Home Renovation Quotes
1459 18th Street #169
SF, CA 94107
(877) 964-7665 ext. 2
Fax: (877) 814-3120
JGold@homerenovationquotes.com


What do you think?