Internet Lead Generating Company.

HepaCore

Dead horse =)

DamionR

The problem lies not in the PPC, but in your expectations of the results.

It's a simple formula to determine if ANY PPC account will work for you - you have to work the math backwards.

What is your average gross sale? Let's assume $10,000 for this example.

next - what is your goal marketing percentage? Let's say you want to be at 10% marketing cost. That means, if you spend $1,000, and generate $10,000 in gross.. .you have hit your goal.

Now... how many bids to you need to give before getting one sale? Let's suppose 4. So now, each bid has a blue of $250 to you. 4 bids X $250 per bid = $1000. 4 bids = 1 sale = $10,000 in gross = 10% marketing cost.

Now - how many leads do you have to generate to get 1 bid? Let's say you need 2 leads to get 1 bid. Each lead now has a value of $125 to you. 8 leads X $125 = $1000. 8 leads = 4 bids = 1 sale = $10,000 in gross = 10% marketing cost.

Now - how many visitors to your site do you need to get 1 lead? Let's say 100. Each visitor to your site now has a value of $1.25. 800 visitors X $1.25 = $1000. 800 visitors = 8 leads = 4 bids = 1 sale = $10,000 in gross = 10% marketing cost.

Now you know your metrics. Given the above, if you can buy traffic to your site at $1.25 per visitor or less... you will hit/exceed you target marketing goal. If you spend more - you will not.

Obviously, changing any of the factors affects everything else.

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Grumpy

No reall reason other than I have a ton of other things on my plate and I am getting enoguh leads through organic listings to keep my salesmen busy. Plus this is the slow time of the year so my adds are scheduled to go back up April.

I am hiring a third salesman, moving into a bigger office, buying all new furniture for that office, looking to buy a new home, then going to work on our 2nd child... I've so much on my plate right now...

IN regards to lead services. You get more leads per week, but cost more per lead. Just a matter of if you want to market yourself or pay someone to market for you (lead services). I have tapered back all my services and coverage areas for lead services.

Frankawitz

I have been looking at lead service companies for awhile, I went to the RR site and filled out their form, I get a call last night the guy tells me he wants to get me some work, I tell him I have a problem with their $29.99 per month fee. as for their prices on the leads well that I have no problem with I tell him. He tell's me he will waive the first months fee. so I give him my information, he tells me to check my e mail for a list of 10 leads he's going to send me, well I didn't get on the computer last night I waited intil this morning, No email from this guy nothing and here he has my credit card info and all the rest of my info about my company.So in a few minutes I plan on calling this guy to find out what is going on, I just hope this ain't some scam to rip me off. I know there hasn't been much put up on this company Reliable Remodelers. any one else have dealings with these guys? The way they break down their charges seems fair price for size of job. in the past I have paid people who gave a good job lead 10% of what I charged for the job, No problems everyone is happy. But with these companies and what I have read here about them it sounds like a pretty good deal, I mean for what I have paid for Yellow Page ads which have run as much as $250.00 per month and we had a sell rate of 10 leads sold 8 jobs. so we recouped our money for the ad. If any of you have used these guys and can post if your happy with them or not I would appericate it. Thanks.

Frankawitz

Well I talked with the guy from Reliable Remodelers and if this ain't a scam, you guys who have used them for jobs must have a hell of a bank account to pay that kind of money to hope you get a job. this guy gives me 4 leads he wants $130.00 says he'll give me a break, the thing is on thier site their break down of their prices sure don't line up with what they want to sell you, I believe I'll stay with yellow pages ads it only cost 675.00 a year in one book and 180.00 for the other but to shell out $130.00 and have to drive 50 miles one way and hope you get the job is BS! I could see if I was a big company that had three or four crews to keep working but for a two man operation I don't think so.

dougchips

I have used most of the on-line services and in every case I gave them my work area. How did the 50 mile radius get set? Read Damion's post about figuring your lead cost and then read it again.

If I pay $40 a lead and I need 5 leads to set 4 appointments to close one job, my job cost is $200. If my average sale is $4000 then I spent 5% of my job on marketing. If my average sale was $500 then I would go broke using on-line leads. Not all marketing works for all companies...For example someone mentioned on here about putting their business cards on buckets of mud at the homecreapo's---the idea works like crap for my company!

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dougchips

Hey, who deleted the post before mine from a guy that works for RR? I skimmed over it and now I can't read it.

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Nathan

Sorry, but we don't allow companies that target contractors as customers to post promotional messages in the forum. It's how we keep the site SPAM free.

If someone has misrepresented a company in one of our threads we have a process for them to follow to be able to respond to the issue. He did not follow that process.

Thanks.

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Nathan

"He is no fool who gives what he cannot keep to gain that which he cannot lose." - Jim Elliot

dougchips

I hit they "repot post" often enough when it comes to spam. Next time give me enough time to read the spam before you delete it

UNLESS I don't care for the spam, then you should of been more prompt.

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Trim-Pro

I get at least 10 leads a month, minimum, so it ends up breaking down to about 10 bucks a lead. there are some months though which i get upwards of 20 leads. i've got it in good with a rep there who even makes calls to the homeowners and tells them a little about me. doesn't make everyone of them a viable lead, but the ones that are really pay off.

HepaCore

Why not have a site that allows home owners to submit service requests / leads to you directly. Oh yea, imagine this. ITS FREE for this leads.

pera

after reading all this, i figured out all these lead companies perform differently in different regions. here in dc metro area, Sm is considered good as well as contractors.com. i used bidclerk.com as well, they are good for mostly commercial leads. if you are into commercial leads, you might also wanna check cdcnews they do only commercial, they are actually a trade newspaper that have schedules of the ongoing jobs, upcoming jobs and all that.
good luck!
also, i would love one of those $7/hr kids that run around in the neighborhood. not in this area i guess.

ultimatetouch

Are you sure you dont work for this preferred remodeling company?

What kind of jobs do you do?

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Ultimatetouch
Illinois Remodeling Company, Kitchen Remodeling Chicago, Room Additions Illinois

golester

[quote=vinylguy;198913]i have been using service majic, quality smith pro and reliable remodelers for a long time now. i've just decided to cancel the first two. reasons service majic sucks. and i've done the #s game with them but they suck big time. quality smith same thing a little better not quite as corporate as sm but still no real quality in their leads now reliable remods i will keep them on the books only because we have the ability to accept or turndown thier leads. this can make a good fill in when salespeople are slow. but still most leads are just tire kickers looking for the lowest bidders. or they are in need of a repair. so fellows i just gotta say in my own judgements if you are not over 1.5 million in sales and don't want to play the #s game than but your dollars into something more profitable than these leads.heck pay a canvasser $7.00 per hour to go out and canvass for you for the same $70 they can knock on about 1000 doors in a 10 hr time span and at the average of 2 lead for every 100 doors knocked on that comes out to 20 leads in the area that you pick to work instead of $70 for 1 junk lead you get 20 solid leads set 75% of them up for appt. or 15 in home presatations out of that you sell 30% thats 4.5 jobs in your area that you picked. your job signs all over the neighborhood and more people calling you from the doorhangers you put out.now you just paid $14.00 per lead (excuse me per job!) now that savvy! and consider this while your setting home wondering how to get leads generated if you were to go out and canvass yourself set yourself and close yourself that lead cast even less. hope this helps i just don't think lead services are making us money (only a few are lucky) yet we can get off are tushes and generate real results so just drive baby drive![/quote

Are you interested in a class action lawsuit against sevice magic?

mthomas9

The trick with running a successful PPC campaign is to make the ads specific to what people are searching for. One trick to do this is to use adwords dynamic keyword insertion syntax: {keyword: }

Whatever the user searches for will appear in your title., and make it more relevant and increase click-through-rates.

The other thing that will dramatically increase your conversion rates and quality of your leads, is to create landing pages. Landing pages are also specific to what the user searches for.

For example; If somebody searches for "carpet installer" they will see your ad with a title of "carpet installer", and they will be directed to your landing page that will describe your carpet installing services. The landing page will absolutely NEED to answer the following questions immediately

1. What services do you offer?
2. How do I contact you?
3. Do you service my area?

Follow these steps and you should see a significant increase in quality leads.

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Martin Thomas
Thomas Interests Inc- Retail Contractor

wjobert

Me and my partner decided to stay away from the lead generating sites. I have yet to find one that does not have some sort of questionable under the radar activity that we believe makes us look bad in the end. We are now building a state of the art website and hitting the streets the old fashioned way. Blazing a trail of our own.

atpainting1

Stay away scam RR . I have been using lead co since 2002 and they are worst , dont use a company that doesn't refunding leads no questions asked.

I cant believe they had some defenders, listen up everyone cheated is asking for transparency in what they are buying for there money. RR this company cheats and site like this help expose there fraud. They are the anti-google all evil , all the time.A check box saying no refunds or already sold to 8 contractors, or lead generated from spam and there leads are worthless, transparency, volume cant help a fake lead people( who want to chase those bs lead rr puts in there anyway). My take less than 50% are real leads but are shared with service magic and who knows who else.

stay away