Introduction Over the course of any given week, I speak with a couple dozen contractors about marketing. One of the most frequent topics of conversation is what are the most effective strategies to generate more qualified leads and opportunities. Perhaps some of you on this web si... Read More
When an advertising rep comes to your office and starts talking about branding, what’s the first thing that pops into your mind?I know what pops into mine… ... Read More
Would you take a consulting gig where you got paid only if your investigation resulted in at least $2,000 savings per home, hard money? Kind of like the Soup Nazi – either order food his way or no soup for you! That was the deal Scott Sedam at Read More
Introduction In my first blog post, I wrote about how important it is for contractors to track every advertising and market... Read More
If you follow me on C.T., you know that I have a reputation for picking on the “stupid contractors” so the rest of us good contractors can have a good laugh. ... Read More
Where I see procrastination, and when that is overcome. A failure to do a thorough and complete job, really play itself out is in the construction industry. I can’t tell you how many times I’ve waited and waited for a bid, a call back for requested clarification, pricing or whatever as the clock ticks ... Read More
In my last blog post, I wrote about the biggest advertising mistake contractors make which is failing to accurately measure and track your advertising and marketing. Well, right ... Read More
Until I started working the desert I hadn’t even heard of these. As soon as I came across them I was surprised that such a stupidly simple concept wasn’t more widely used in Australia. Now that I’m back here, I still rarely see businesses using CVI’s but they are AWESOME. I’m sure that you can relate to a... Read More
We’ve all tried their services. Service Magic, and the dozens of others like them, do provide a marketing service to you as a contractor. They provide leads on a performance-basis. This is a good thing, as you do not pay for advertising that does not generate leads. However, many contractors have trouble getting anything out of ... Read More
Have you ever heard the marketing saying, "I know half my advertising isn't working. The trouble is, I don't know which half." Did you know it was uttered nearly 100 years ago?! Take a minute and try to answer the following questions about your advertising and mar... Read More
