Introduction In my first blog post, I wrote about how important it is for contractors to track every advertising and market... Read More
Would you take a consulting gig where you got paid only if your investigation resulted in at least $2,000 savings per home, hard money? Kind of like the Soup Nazi – either order food his way or no soup for you! That was the deal Scott Sedam at Read More
When an advertising rep comes to your office and starts talking about branding, what’s the first thing that pops into your mind?I know what pops into mine… ... Read More
Introduction Over the course of any given week, I speak with a couple dozen contractors about marketing. One of the most frequent topics of conversation is what are the most effective strategies to generate more qualified leads and opportunities. Perhaps some of you on this web si... Read More
[In part 1, I introduced my equation for success: S=EP(R+T) + 1000/L. Or in words: Success = EffortPassion * (Risk + Talent) + 1000/Luck. I explained the role of Luck. Now in Part 2 I discuss the middle term: (Risk + Talent).] Risk + Talent. Together thes... Read More
Though sometimes used as simply architectural 'facades', windows are most commonly placed in wall openings for three primary purposes: To provide light, ventilation, and, view. Before choosing replacement window styles and options, there're a few view 'aesthetics', a few view 'caveats', to co... Read More
That’s a pretty in depth, philosophical question to ask, eh? But think about it. What is a lead? Wikipedia.com has a thorough definition on it’s website. The beginning line really sums it nicely: ¨A Sales Lead is the identification of a person or entit... Read More
If you’ve ever leaned against a deck rail not installed correctly, you might have felt a scare as it bowed outward. This is a hot-button topic for many building inspectors, and with good cause. Properly designed deck rails must be able to resist a 200 lb. force in any direction, at any point along their length (IBC 1607.7.1)<... Read More
Who is Luis Fortuno? I didn't know either until I read a short article on him in Sunday's Skagit Valley Herald. He is the Republican Governor of Puerto Rico. Normally I avoid politics like the mall on Black Friday. Mostly because our political machine is so bloated, partisan, and broken it nauseates me. But for some reason I read this... Read More
Cracked rafters, cut or notched joists or beams, cracked concrete, seismic upgrades... they're all covered in this slide show. There is a LOT of useful information here that has been applied many times over many years. I'm very int... Read More
