Aaron O’Hanlon

With energy costs increasing every day, many contractors are not using this “energy crisis” as a valuable way to increase new clients. Contractors, regardless if you are an HVAC contractor or a windows installer, can create a marketing angle and system that utilizes this energy crisis, to promote your products and services that will benefit the homeowner in the long run.

Though I am completely against purchasing leads, there are many contractors out there that continue to use this method as a form of their marketing budget. This article is written, for contractors who decide to purchase leads. Be careful and follow some of the advice in this article.

Many contractors look at a website as an unrelated expense from marketing. This is regrettable and the major reason why many websites under-perform in their sales potential. Having a website is one thing, but you do not want to scare away your potential clients. The Internet is still very much in its infancy and therefore our view of the internet is still developing.

One thing that I find amazing is how many contractors are unaware of how much they really know. The reason people hire home improvement services, albeit a new heating system or a kitchen remodel, is because they have no idea of what the process is, how much it costs, and what goes into the implementation of the project. A contractor’s knowledge and expertise is one of the most important marketing tools they have.

Another year ends, and still home improvement contracting scams rank on the top list for consumer complaints. Construction and home improvement fraud came in third on the 2005 list and consistently has ranked as one of the top three consumer complaints since 1984!