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		<title><![CDATA[Contractor Talk Articles - Articles - Marketing]]></title>
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		<description><![CDATA[Contractor Talk - Professional Construction and Remodeling Site]]></description>
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			<title><![CDATA[Energy Efficient Marketing]]></title>
			<link>http://www.contractortalk.com/articles/articles/6/1/Energy-Efficient-Marketing/Page1.html</link>
			<description><![CDATA[With energy costs increasing every day, many contractors are not using this &#8220;energy crisis&#8221; as a valuable way to increase new clients. Contractors, regardless if you are an HVAC contractor or a windows installer, can create a marketing angle and system that utilizes this energy crisis, to promote your products and services that will benefit the homeowner in the long run.]]></description>
			<author>no@spam.com (Aaron O’Hanlon)</author>
			<pubDate><![CDATA[Thu, 31 May 2007 19:01:29 CDT]]></pubDate>
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			<title><![CDATA[Buying Internet Leads]]></title>
			<link>http://www.contractortalk.com/articles/articles/4/1/Buying-Internet-Leads/Page1.html</link>
			<description><![CDATA[Though I am completely against purchasing leads, there are many contractors out there that continue to use this method as a form of their marketing budget. This article is written, for contractors who decide to purchase leads. Be careful and follow some of the advice in this article.]]></description>
			<author>no@spam.com (Aaron O’Hanlon)</author>
			<pubDate><![CDATA[Thu, 31 May 2007 02:30:00 CDT]]></pubDate>
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			<title><![CDATA[Exposing Your Expertise]]></title>
			<link>http://www.contractortalk.com/articles/articles/9/1/Exposing-Your-Expertise/Page1.html</link>
			<description><![CDATA[One thing that I find amazing is how many contractors are unaware of how much they really know. The reason people hire home improvement services, albeit a new heating system or a kitchen remodel, is because they have no idea of what the process is, how much it costs, and what goes into the implementation of the project. A contractor&#8217;s knowledge and expertise is one of the most important marketing tools they have. ]]></description>
			<author>no@spam.com (Aaron O’Hanlon)</author>
			<pubDate><![CDATA[Thu, 01 Jun 2006 02:00:00 CDT]]></pubDate>
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