Social media is a big part of your online presence and when done right, it can be responsible for new clients. But it takes a significant amount of time to keep social media channels updated and stocked with fresh content – a necessary requirement for platforms that focus on the newest updates.
A social media manager is someone you can hire to keep your social media up-to-date, but that’s not the only perk; you’ll also save time interacting with guests to your pages and optimizing your posts for the best results.
What is a Social Media Manager?
A social media manager is an advertising specialist who knows how to leverage social media sites to their best advantage. Their goal is to get more people to view your social media presences and turn them from curious onlookers to paying clients.
Each platform has a different focus and responds well to different types of media – your Instagram channel, for example, needs striking photos to gain views, while your YouTube channel requires videos and your Twitter needs text posts of 140 characters or less. A social media manager creates updates tailored to each site to bring prospective clients to your business.
What are the Benefits of Hiring a Social Media Manager?
Social media managers take into account demographics for each site and cross-reference them with your target market. For example, a social media manager who knows that your target market is 30 year old, middle-class men will know that Wednesday at 1 PM is the best time to post on Facebook to reach that age and gender group.
Social media managers also eliminate the need to follow up on potential client leads by responding to inquiries and interacting with visitors – making it appear you’re as attentive to inquiries on those platforms as you would be with potential clients over the phone or face to face.
Why Hire a Social Media Manager?
By attending to your social media sites in a timely manner, social media managers can increase your revenue and generate new clients. You also won’t be tethered to a computer all day or spending hours creating posts, sourcing images and scheduling them to post. This frees up your time to work on the job site and focus on the jobs you have scheduled and all the administrative tasks that come with being a contractor.
How Much Does a Social Media Manager Cost?
Rates vary based on education, training, and experience, as well as what services are offered. You might ask your prospective social media specialist to audit your web presence to see if your revenue stream would benefit from an increased social media focus. A social media manager with a bachelor’s degree in marketing and 5 years of experience, for example, who is managing five social media sites for you, who also offers content for your blog and rights-secured image sourcing will cost more than an intern in training who is signing on to update just your Facebook and Twitter with images and blog posts you supply.
Should I Hire a Social Media Manager?
Today’s Internet places a huge burden on social media, and it can be one of the most effective forms of advertising for your business. Social media managers are in-the-know about the latest changes to each social media site, as well as peak viewing times and the type of content that performs best on each site. If a lot of your website views and clients are coming to you from social media, it’s probably worth hiring a social media manager so you can focus on the job.